Bringing your Content Outside of Hopin

In addition to leveraging the tools built directly into Hopin, there are many ways to repurpose your content from a virtual event.

The practice of repurposing content will not only further boost your return on investment, it will also help you keep a consistent content schedule, boost your inventory of just-in-case pieces that can be published in a pinch, and reinforce your topical expertise.

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Here are a few ideas for repurposing your event content:

• Turn it into a podcast. This is a great way to reach a wider audience, as podcasts are growing in popularity and are more accessible than videos. You can upload your podcast to your website, blog, or to a podcasting platform like Spotify or Apple Podcasts. Podcasts start a conversation around your event content, further establish your thought leadership on chosen topics, and give listeners an in-depth understanding of those topics. They also reach a wider audience, including people who couldn’t attend your event, but could attend your next one.

• Create video clips. You can take short clips from your recorded event and share them on social media or on your website. This is a great way to give people a taste of what they missed if they didn't attend the event, or to promote your event to people who weren't aware of it. For example, extract snippets of the content to reach your audience on TikTok.

• Write a blog post. You can summarize the key takeaways from your event in a blog post. This is a great way to share your insights with your audience and to drive traffic to your website. Various tools can turn your audio content files into a text transcript, which can help you easily create articles or guides from your event content. For example, this personal narrative was created following EventMinded, a Hopin-hosted mental health summit for event professionals.

• Create infographics. Infographics are a great way to present complex information in a visually appealing way. You can create infographics to summarize the key points from your event or to highlight the most important takeaways. You can also dream up things like memes, GIFs, coloring books, cartoons or word puzzles from original content.

• Write a white paper. A white paper is a longer, more in-depth piece of content that provides detailed information on a particular topic. You can write a white paper to share your expertise on a topic that was covered at your event.

• Create a webinar. You can repurpose your recorded event content into a webinar. This is a great way to reach a wider audience and to provide more in-depth information on a particular topic.

• Share it on social media. You can share your recorded event content on social media to reach a wider audience. You can post short clips, photos, or links to your full event recording. Listicles are a type of article that catalogs information in a list format — anything from best practices to practical how-tos.

• Use it in your email marketing. In addition to thank you-emails and sharing an on-demand recording to those that missed your event, you can use your recorded event content in your email marketing campaigns. This is a great way to stay top-of-mind with your subscribers and to promote your event to people who weren't able to attend.

• Create a membership site. You can create a membership site to share your recorded event content with your subscribers. This is a great way to generate recurring revenue and to provide your subscribers with exclusive content. In addition, it will help you demonstrate your commitment to building a community with regular content and interactions.

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These are just a few post-event engagement ideas for how you can repurpose your recorded content from a virtual event. With a little creativity, you can find many ways to use your content to reach a wider audience and to promote your brand.