Hear from Hopin's Director of Go-to-Market Enablement and learn how you can use Hopin to host engaging and inspiring Sales Kickoffs.
00:00:03:01 - 00:00:30:23
When it comes to kickoff. Currently we are planning. Go to market kickoff. It is two half days of company vision strategy. We're looking to get our board members in to speak to us customer panels, but ultimately the celebration of the go to market team and all their hard work. Some of the goals are to make sure that people have clarity on who we are as a company this year.
00:00:30:23 - 00:00:53:16
How should all of them be speaking to their customers and prospects? And along with that, we are going to make sure that everybody has clarity on their roles and responsibilities and then kick off this year with some really exciting stuff. So it's a we want to make it as fun as possible. So things like cameo getting celebrities to come and explain who's one announce people.
00:00:54:14 - 00:01:18:11
We are even thinking of having a magician come in and we are able to send everybody a deck of playing cards and we make magic together. It really ties in with our theme. And so our theme this year is Hop Inland. So it's all about making magic moments and we are thinking of prizes that fall alongside that. So we haven't decided just yet, but we'll make sure that it's on theme.
00:01:18:22 - 00:01:46:15
Usually we do one kickoff a year, but we've done tons of internal events. My team runs a biweekly call, so every two weeks we have a call called the Hotline and we invite about 400 people to this call. It's TV show themed. And so things like instead of Project Runway, we do product Runway where we talk about product updates and we we try to bring fun into announcements.
00:01:46:15 - 00:02:12:06
Along with that, we do things like polls and we've been working with QR codes with takes one to make sure that people can fill out real time feedback for us. But internally, the biggest challenges, I'd say is there's so much change that's happening, which is really exciting. But getting all of the people who are involved in the change to hit certain dates so that we can produce an event is always going to be a challenge.
00:02:12:19 - 00:02:42:22
We think a lot about surprising and delighting. So things like videos from our customers, we think of them as commercials. It wouldn't be just me up on stage speaking at people for an extended period of time. We have to make the content really dynamic. Leveraging the chat pulls, making sure that we have a mix of live and prerecorded content, and then on top of that, I think there's things like leveraging our integrations like Momentum meter, which is anonymous polling.
00:02:42:22 - 00:03:07:07
How do we make the audience feel like they're a part of the event and we're listening to them. And then things like Q&A. I think even just leveraging stream air pull up questions on screen for panel discussions will be really useful. So preparing for this event entails so much. I think that the goal is that no one sees behind the curtain to identify what actually it takes.
00:03:07:08 - 00:03:33:23
But on this event we want to make it feel easy and we just want people to show up and enjoy themselves. But we have a core team of people, so it's go to market enablement, which is my team. It is corporate marketing, it is experiential marketing and then we have producers. We're actually leveraging our internal teams who are treating us like we're an actual customer to kind of ride the wave and see how that that works.
00:03:33:23 - 00:04:06:17
So we can tell customers about it after the fact. So it's a lot of time and thought that goes into it because there's so many moving pieces, but it's worth it because we don't have to do this all the time. When I think of tips and tricks, one of the tips that come to mind is where are the moments that you can make magic for people, whether that's a cameo video, bringing people on stage, so to speak, doing highlights of what people have achieved big or small throughout and telling stories.
00:04:06:17 - 00:04:17:14
I think any of that will be well-received in kick off events. So surprise and delight as often as possible. Get help and ask your audience what they want.