Hear from members of Hopin's Internal events team and learn more about how they use Hopin to build community at Hopin.
00:00:03:02 - 00:00:36:06
So our weekly All Hands are really about building our community and sharing top level information across at the company level and from a handful of different teams within one hour. It's a very quick show. The main stage events also have a heavier emphasis on recognition and celebrating the work that all of our teams have done in the last quarter and rewarding folks who really live and embody our company values and our Hoppin Hero segment, which only happens once a quarter, the mainstage events.
00:00:36:07 - 00:01:03:15
Those always have what we call bad prom themes. So something that's very visually appealing, very fun. You know what event it is, You know, it's the main stage that's taking place under the sea in a jungle or on a mountain. When you log in to our quarterly event, we might go down to the Expo area to check out the snap our photo booth and take a fun selfie and maybe we'll end up in sessions for some group networking or more niche content.
00:01:03:17 - 00:01:31:06
It's a really, really nice element who we're able to have that networking together before or after events. I've made so many new friendships with people I never would have crossed paths with, and I feel like every conversation I have ends with them saying, Come stay with me. When you come visit, you're always welcome. Let's be friends. My favorite memory from our mainstage event that was themed Alpine Adventure, and my colleague Camilla and I dressed up as Elsa and Sven from the Disney movie Frozen.
00:01:31:09 - 00:02:02:09
So it was a really fun way to infuse a few laughs in a very business savvy show. Our chat is always on fire with emojis and gifs and support for other speakers and were able to immediately see people's reactions to any surprises. We have. The top goals are really two things. One is culture building, so it's a chance to bring all of our companies together to really build that sense of community and give people a chance to just have fun to eat together.
00:02:02:10 - 00:02:24:13
And the other piece is information sharing and making sure that we are giving people the information that they need to do their jobs well. The biggest challenge that I face when planning our internal events is time zones and making sure everyone feels included. We can easily leave our folks who are not who don't live in the time zone where the event is happening live.
00:02:25:01 - 00:02:49:04
We don't want to do that. So we try to come up with creative solutions to share those special moments. Usually that looks like a viewing party again, to build that community up so employees can watch a recording of an event with many other companies in their region. We empower all of our speakers to share their stories regardless of whether they can attend, live or submit a prerecorded video.
00:02:49:08 - 00:03:09:14
That using streaming art can play a very seamlessly into the show. Let's talk about our all hands that happen every Friday. That really is a cross-functional effort because we are leaning on many of our teams to tell their stories of what they're working on, how they're driving impact at the company and for our customers. We have our speakers who are meeting us backstage who are going to presenting.
00:03:09:17 - 00:03:31:23
We always take time to put in a quick 15 minute prep session just so that we can have a sense of where everything is, what buttons to click and what it's going to be like. But it's so user friendly that we never really have any issues. One word of advice I would give to someone who's planning an internal event is to be really intentional with planning out who is going to do what on your team on the day of the event.
00:03:32:00 - 00:03:56:19
Who is going to be sharing the deck and clicking through the slides? Who is going to be adding people to and from the screens? Who is going to be sharing comments? I think it's really important to have that figured out. Two main things that we look at to measure the success of every event are just turnout rate, how many people are showing up, and also the scores that we're getting, how much fun that people have, how educational that they find it.
00:03:57:00 - 00:04:17:04
And we do regular surveys to try to get that information and make sure that we're trending in the right direction. So we use hop in reporting to be able to look at how many people signed up for the event, how many people attended the event, and how long they stayed in the event for, and if there were particular segments that people dropped off at that tells us a lot about how we should be shaping our content going forward.
00:04:17:07 - 00:04:41:00
We had between 75 and 80% of the company attend each of our four quarterly kick offs, which is really great because that's actually above the industry average of about 30% drop off. So a lot of people think that culture comes from having free food and fancy offices. But we're here to tell you that a culture can be just as strong, if not stronger.
00:04:41:00 - 00:04:59:20
If you just build the right community in a virtual environment, And are events that happen in internally only really are a testament to the fact that we can create a super strong culture. We can make people feel included, and we can make them proud to work here by delivering such engaging virtual events that allow them to have that experience.
00:04:59:20 - 00:05:01:13
And it's an amazing thing to be a part of.