Repurposing your Event Content for Maximizing Views
Watch the recording of this roundtable to discuss how to work smart with content creation, and how it might help you attract a wider audience.
00:00:00:01 - 00:00:24:01
Unknown
Hi, everyone. Nikki Demirors here I am a customer success manager here at Hoppin. Tuning in from Oregon today. Typically, I'm based out of Nashville, but in this remote world you can kind of travel where? Wherever. So I'm here in Oregon visiting family, but really excited to talk today about repurposing content and excited to be here with my lovely co-host, Jordan Arnold.
00:00:24:01 - 00:00:50:05
Unknown
So I'll let you introduce yourself to him. Amazing. Amazing. Hello everyone. I am Jordan. I am an account executive here at Hop N have been here for almost two years. It feels like much longer and I am actually joining you all from beautiful Cancun, Mexico. Literally love Mexico. We have our entire company coming to Mexico this weekend. I cannot wait.
00:00:50:05 - 00:01:12:08
Unknown
So I have been here testing out the restaurants, testing out the pools, and obviously testing out all of the bars and just picking out all of the best spots when you guys get here on Saturday. Yeah, this disclaimer, Jordan's on vacation right now and he's turning and so that doesn't get you excited about today's content. That's dedication. And so I love it.
00:01:12:09 - 00:01:30:15
Unknown
I love it. While you guys, as Nikki said, obviously this is meant to be interactive. We're going to have a couple of moments where we're looking for participation, But use the confetti, use the chat. Someone from our team can show you guys how to post guesses and things like that in the chat as well. But but definitely Feel Free will watch that.
00:01:30:15 - 00:01:43:07
Unknown
And then we also opened up a Q&A section. So if there's any questions that you guys have that are popping up as we kind of go through all of this, pop them in there and we will be sure to go through those as well as we kind of go through all the content. And then at the end we'll save some time for questions as well.
00:01:43:20 - 00:02:24:23
Unknown
But let's let's jump in. And I have a big job. I have a lot of clicking to do, so bear with me. So today we're going to talk about repurposing content. And you know, the first question I always like to pose, right, is like, what is it and why should you do it? You know, I always kind of like to summarize summarize it in this sense is that after putting all of this time, effort and energy right into creating content, whether that's hosting events or just creating content, you know, outside of pop in, it has never been more important to focus on how you can best leverage all of these digital assets that you create
00:02:24:23 - 00:02:50:06
Unknown
during the event from a repurposing perspective, right? And let's get the juices flowing. I would love to hear from the audience. When you think about I'm talking goat companies the greatest of all time, right, of repurposing content, which brands come to mind? I would love to see answers in the chat. What brands, what companies? You can definitely drop the name of your own company if you want.
00:02:50:06 - 00:03:16:10
Unknown
There is no shame in that. A lot of guys think of it in terms of repurposing content and then let you do. I think the go is a repurposing content here in the second. Taystee Oh, that's a good one. Good, good one. What else do we have here? Cat said America's Test Kitchen, although maybe not a big brand that make up.
00:03:17:22 - 00:03:45:18
Unknown
That is a great one. Yes. Yes. Live Nation. Yeah. Okay. We have some experts in this audience. The pressure is now on. Authors? Yes. Thought leaders. Oh, this is great. Okay, cool. You guys, these are such good answers. I love it. Now, I hope mine lives up to the hype. So when I think about the goat of repurposing content, feel free to agree or disagree with me in the chat.
00:03:46:04 - 00:04:12:06
Unknown
The first thing comes to mind for me is TED talks as a brand. I truly, truly believe that TED talks. I mean, Ted has completely mastered the art of repurposing content and maximizing their reach beyond just an in-person audience. Right? And it's almost hard for me to think of a brand who's been able to capitalize on this idea in a more effective way.
00:04:12:06 - 00:04:34:04
Unknown
Nikki, Feel free to just toss in there if you think there is, but I just feel like they've done such a good job of taking content and pushing it out to the masses and the one talk that always comes to mind, I think, of the power of repurposing content is that there was a TED Talk by Amanda and we're also going to talk about Beyonce during the segment.
00:04:34:17 - 00:04:53:20
Unknown
I want to do a quick disclaimer. We can not guarantee that you are going to have the same results as some Amanda and Beyonce. But with some of our tips and tricks, we hope that you will come close. We can try. One can try. I always try to be like Beyonce. Say, what would Beyonce do? But but this TEDTalks.
00:04:53:20 - 00:05:17:04
Unknown
Great. So essentially was a TED talk. It was called We Should All Be Feminists. And the TED Talk had like 100 people. Someone said, what would Beyonce they do? I love it. In the TEDTalk talk, had 100 people essentially attending this TED talk right in person. They turned around and posted that on the TED website. Right. 5 million views from 100 people to 5 million eyes on it just on TED Talks website.
00:05:17:04 - 00:05:39:10
Unknown
Right. And then you turn around and repurpose that same talk not just in person, not just on their own website, but then on YouTube and you get another 7.9 million views on YouTube and it doesn't end there. It just gets better. Beyoncé literally featured this song in her hit song Flawless, or this TED Talk at the 1.25 mark right.
00:05:39:10 - 00:06:01:02
Unknown
You can hear an entire excerpt from this speech that's essentially been remixed over the track. Beyonce's Flawless Song and video have over 98 million views on YouTube. And I checked this morning and over 88 million streams on Spotify. I mean, if that is not like the epitome in my mind of repurposing content, I really don't know what is, but I just think that's incredible.
00:06:01:15 - 00:06:23:22
Unknown
And also, if you've not seen this TED talk, you should check out all live stream on Monday's TED Talks. They are fantastic. Where did you go? Jordan? Come on back up here. Oh, now am I back? You're back. You're back on stage where you belong. It's had a lot of clicking that. Hey, you're doing great. You're doing great.
00:06:23:22 - 00:06:46:07
Unknown
You're on vacay mode and you're doing great. So that example, I mean, that just shows the power of repurposing. Like this is a super powerful tool, but I feel like sometimes it can be underutilized, right? Like, I don't know about everyone here today. If you're either already doing some sort of repurposing, maybe you're not. Maybe this is giving you some some ideas.
00:06:46:07 - 00:07:04:02
Unknown
Hopefully it's at spinning your wheels a little bit, but there's just so many different ways that we can reuse our content. So today we're going to get into a little bit about how you can do this. Stay tuned. We'll get there. But right now it's really why repurpose, right? Like, what's the power of it? Jordan just gave this awesome example.
00:07:04:02 - 00:07:30:22
Unknown
Again, we all aren't Beyoncé status level. However, there are ways to, you know, really use this powerful tool. So really that when I think of repurposing and I don't know about you all feel free to chime in but I think of, okay, let's reach a broader audience. Let's expand our views. Let's try to get more people seeing this message that we're trying to get across, right?
00:07:30:22 - 00:08:02:06
Unknown
So just when you repurpose, your content can scale faster. You can reach a larger, larger audience where they're tuning in from and again, get your message across easily. So I think something really important to note there is reach your audience where they're at, right? So everyone's tuning in from their preferred platforms. Maybe we've got some people that only use YouTube, maybe we've only got people that are on Facebook wherever, you know, if you're used to that, if you're comfortable with what you're used to, that's where you're typically going to go, right?
00:08:02:06 - 00:08:37:01
Unknown
So that's where expanding your reach and repurposing, pushing out this content to multiple platforms really strengthens your relationship with your audience and then will likely also strengthen, you know, their engagement and return. So it's really a win win and just again, super powerful tool that I think is something that we should all be thinking of. And hopefully again today we give you some ideas to take away and start getting to it if you're not already.
00:08:37:12 - 00:09:00:07
Unknown
Yeah, I also love Lauren mentioned Meghan Trainor and Lauren. If you ask anyone at HOPPEN who's the most obsessed with Meghan Trainor, everyone will say yes, who we everyone had to listen. That song got a lot of company, all hands. But I agree with you, Meghan Trainor and Chris all and who runs a lot of her social. It's so smart.
00:09:00:07 - 00:09:25:07
Unknown
They have done some incredible repurposing with that song and the way that they've been pushing it. That's a really, really good example. I love I love how you're thinking of that. That's amazing. AI Cool. So we talked a little bit about like why repurposing is important, right? But let's talk about how we break it down and make a repurposing content, not just this idea, but something that you can actually take action on, right?
00:09:25:15 - 00:09:48:16
Unknown
And for me, the way that I think of repurposing content is always in the 3 hours, right? And we're not talking recycling, although this is kind of like recycling or talking about reusing, remixing and refreshing, right? So in terms of when you think about sort of building out your repurposing strategy, I think bucketing things in these three sort of baskets, right?
00:09:48:21 - 00:10:08:10
Unknown
It starts to make it much more much more doable. Right? You can really take action and not just have this idea to repurpose, but actually run and run with the ideas. Right. And put that plan into place in terms of like the first one. Right. Reusing when you think about like reusing, a great example would be like hosting your webinar recording as a YouTube video, right?
00:10:08:10 - 00:10:28:22
Unknown
So after this, I'm sure we're literally going to take this posted on YouTube, spliced it out, do tons of different stuff. But that's a really, really good example of reusing content. You don't need to recreate the will. You've already done great content, right? Reuse that content in a different format and on a different platform. I promise you, no one's going to know unless they came originally.
00:10:28:22 - 00:10:51:21
Unknown
The first one and then Nikki, you should talk about remixing. I feel like that's such a stream. Our thing. Yes, remixing. So second are here. So really what remixing is, is taking clips from already created content. So you've already done the hard part, right? You've created it, add it together and create a new video. So you're creating new content with what you've already created.
00:10:51:21 - 00:11:22:18
Unknown
Right. An example of this, say, which that sounds like I'd like to be doing this personally, but say a travel YouTuber right, is going around the world traveling and they're taking shots of the food, They're eating their experience from different places, right? All over the world. And then they create a new video based on all those videos that they'd taken in Italy, Africa, Oregon, where wherever you are, right, Mexico.
00:11:23:01 - 00:11:52:01
Unknown
And they create a new video about the craziest foods that they've tried. Right. So from all those other clips that they are videos that they had, they take little clips, put them together and really remix it into a new video. So that's an example of remixing, which honestly is one of my personal favorites. Jordan mentioned Street art makes that easy with trimming clips and trimming videos and really creating the new content there.
00:11:52:01 - 00:12:18:19
Unknown
So yeah, we'll get more into that too. And examples. I love that example also. And now I'm hungry. I literally I'm just thinking about it now. It's really going to think about and I'm at this all inclusive resort. So definitely eating after this. Now. Amazing. The last big example here in terms of the 3 hours, right, is going to be refreshing, which in my opinion is probably one of the easiest ways to sort of repurpose content right.
00:12:18:19 - 00:12:44:04
Unknown
You know, if you have a recording right on a tool or on something that you guys have created previously, a great way to repurpose content, to simply update and refresh the content, right? You release a new feature, you add that to the video instead of creating things from scratch, right? I certainly am not probably as well versed in the marketing and the content creation as my friend Nikki, or probably has many of the folks in the audience.
00:12:44:04 - 00:13:08:16
Unknown
Right. But what I do know is that marketers are busier than ever write budgets are slashed, and marketers say it takes between one and 6 hours on average to create a piece of content. Right? And that's for someone who knows what they're doing. When you're trying to do more with less, it's even harder, right? So I think the real value of like the repurposing content and putting the 3 hours into practice is one, your content can scale faster, right?
00:13:08:17 - 00:13:31:21
Unknown
And doing things at scale is so important. Nowadays. Everyone's talking about how you can scale a company and do things faster, Right? Too. You mentioned this. Nikki right? You reach new audiences, not just your audience exist, but new audiences and the platforms where they already spend most of their time and are comfortable at so you're uncovering new audience members, new customers, new prospects, all of that.
00:13:31:21 - 00:13:53:20
Unknown
I love that piece. And you really get the message across, right? Like some of you might have got an email from me and I use this line in there. But you know, a lot of people think publishing the same type of content, right? And it can feel a little bit repetitive, but people need to hear the message. They need to hear it at least seven times right before it sinks in.
00:13:54:00 - 00:14:13:17
Unknown
And I told you, I went and do seven emails. I only sent you three. And that's a proven studies show that's not just Jordan and I make them up. So that's probably just making it up, I promise you. So immersive right on the ways that you deliver the message is going to help strengthen your authority, right As an industry leader on specific topics, which I love.
00:14:14:15 - 00:14:38:05
Unknown
You know, it also is going to reduce your team's workload, right? Because they're going to be able to produce more pieces of content with less effort. Again, our team, we have an amazing content creator and Audrey, who is constantly repurposing content and doing things that scale right, that without putting these things into practice, I don't know that a1a1 woman team can actually do.
00:14:38:20 - 00:14:58:07
Unknown
So she's the epitome of like the three ways to repurpose content. And I think the last big one, right, which for me I think is really important because I always think of things like an RBI perspective, right? When I'm talking to clients and customers and it's how can we take all of these tools, all of our tips and tricks, and really maximize ROI, which I think is important to everyone, right?
00:14:58:07 - 00:15:18:03
Unknown
Is publishing more content increases your chances, right, of search engine is actually publishing your content, right? Because it's more likely to view your website as a credible source of information. So from an SEO perspective, it's a fantastic way to become an authority in the space that you're operating in. So those are the reasons that I think the repurposing content is so important.
00:15:19:11 - 00:15:40:19
Unknown
And obviously we just covered a lot there, right? And you're probably asking yourself, Well, where can I start? Right? How do we do this right? How to how to really start doing that? I would love to hear I mean, can anyone in the audience who's joining us like things that you guys have done using these 3 hours? Right.
00:15:41:03 - 00:16:00:16
Unknown
What type of content have you used? What are examples of like content theory using? What are examples that you have maybe of remixing content in the real world, Examples of refreshing content? Because for the next part of this, we really want to kind of put this into practice. So we've uncovered some different examples of how we do this, but I would love to hear from the audience too.
00:16:01:17 - 00:16:20:06
Unknown
Oh, I love that Lauren just said. I use my clients blogs to create social media posts. Lauren Love that. We're we're actually going to touch on that even more, but it sounds like you are already doing it, which is awesome. That is fantastic. I love that. I love Hank. These are 3 hours that obviously we we live by, we love.
00:16:20:06 - 00:16:38:04
Unknown
But there could be other ways, too. So if you're doing something different that you know, is not amongst those 3 hours, or maybe you aren't doing anything as of yet, but you've got some ideas here within the last 20 minutes. Feel got to share those. We'd love to hear them. Oh my gosh. We have so many good ones coming in now.
00:16:38:10 - 00:17:02:09
Unknown
Yes. Is in video keynote speaker two yearly event. Yes. Mazing. Yeah, that's awesome. And then we have we have one from our proposals, new clients a previous work and remix it around work for them. I amazing. I love that one. And Sarah said taking clips of speaking engagements I've done and using them in courses. Yes, that is a fantastic like remix, right?
00:17:02:09 - 00:17:27:02
Unknown
Reuse remix. Take the clips. You've already done the work, right? You've already got the content. Lauren Here again, simply cleaning up graphics as styles change. Yes, these are really good. I love this. Okay, you guys are experts. Honestly, get up here and teach right? I love it. I love it. We wanted to make this fun and to get the juices flowing right.
00:17:27:02 - 00:17:44:08
Unknown
We are going to be thinking, you guys clearly have great ideas. We basically pulled like three different examples, right? And one and sort of have open conversations on why and how we repurpose this content. Right. Internally, I would love to hear. Right. Like, how would you think of repurposing this content? Right? Feel free to drop in the chat really quickly.
00:17:44:08 - 00:18:03:17
Unknown
It can be anything. Everything. We just talk about things that you would do with these different scenarios and we'll kind of start powering through them one by one. The first one is an interview with an industry leader, right? So something where you've had this interview with this industry leader, how can you repurpose that content? Like what comes to mind?
00:18:03:17 - 00:18:09:02
Unknown
What is the way that you would think this is going to be an effective model and repurposing that type of content.
00:18:11:02 - 00:18:35:14
Unknown
And for me, I immediately go to 32nd videos, right, for social with super digestible info. I think the reason that I love that is that when we talk about industry leaders, it's the thought knowledge, right? And it's transferring that authority to your brand and social is viral, right? It's the virality, right? That's how you immediately start getting this content in front of people.
00:18:35:14 - 00:18:52:20
Unknown
So for me, this is a great way when I think of taking powerful quotes from it. Love, love, love, love. Yes, Yes. We're going to you're you're you know, like my slides that are coming up, two slides from last. Just get on up here. She's she's running the show. I love it. I love it. She's so many good ideas.
00:18:53:01 - 00:19:24:15
Unknown
Yeah, that's great. I love that. Cool. Nicky. Why don't you tackle number two? All right, fireside chat with the customer. So this I love this with ten minute videos from the most interesting part, right? That you got. Maybe so this could be a fireside chat. Say you had a panel of customers or people there, and you want to capture kind of the not saying that the whole fireside chat is an important but kind of the nitty gritty of this.
00:19:24:15 - 00:19:46:07
Unknown
This is digestible. This is something that we want to share that others can relate to. But just taking those ten minute video clips and pushing them out to your socials or sharing those maybe with other customers like, Hey, this is what one customer is saying or thinking or feels about our product. Use it as testimonials, use it as use cases.
00:19:46:07 - 00:20:04:18
Unknown
Lots of different ways there. But I just think, you know, if you're capturing the whole content of a fireside chat, there's there's great little nuggets of information there that you can clip out, which I think it might have been. Lauren or someone in the chat said, you know, we we take these clips and repurpose them and push them out again.
00:20:04:18 - 00:20:30:03
Unknown
Right. And really highlight the bits of knowledge that they want to share with the broader audience. I love that. I love that. And this one, I think this one is so good. This was not my idea. This is someone else. And I think it's just so genius and this is really event specific, right? But questions that are asked by attendees during a Q&A, I never would have thought of this.
00:20:30:03 - 00:20:51:05
Unknown
And I'm like, what a genius idea for like short one minute videos with like popular content, right? You have this Q&A tab oftentimes open at an event where people are like upvoting what they want to know the most about. And that is your audience, right? That's the audience that you want to target, right, when you repurpose content. So knowing, right, that your audience that attended this event, right, this was their main question.
00:20:51:11 - 00:21:11:10
Unknown
Taking that and turning the answer into like a one minute clip that you can share. Oh, I love that idea. I think it's genius and so creative. I love that too. And hey, if someone's asking it, there's probably others thinking it too. But that one person asked it, right? So let's share the love. Let's answer everyone's questions. And that way I think it's a great way to.
00:21:11:20 - 00:21:31:01
Unknown
I love that. So let's deep dive a little bit. Right. So interviews with industry leaders. We want to show you guys examples, right? Because we can't just be all talk. We got to show you how we actually put this stuff in action. So you know, interviews and chats with industry, those are such powerful pieces of content. I've said this compliance, but it's because it transfers the authority of your brand, right?
00:21:31:01 - 00:21:52:17
Unknown
So when you have these moments, use them to your advantage. Right? Like ideas for repurposing this could be the short clips, right, where you have these experts kind of doing little tips and tricks, right? And you build links and things like that into the social media. So tik-tok Instagram, right? And then you upload the actual full video and content to YouTube, right?
00:21:52:17 - 00:22:16:22
Unknown
So you're giving them the sort of sizzle reel on the social. You're then driving them to the actual full content on YouTube. You create an entire ecosystem of content, right? And really digestible content. I think that's the really, really important piece too, as a society, right? We've gone now if there's anything wrong with you too, right? But we've gone from YouTube to Tik Tok, we've gone from blogs to tweets, we've gone from phone calls to quick text.
00:22:16:23 - 00:22:43:02
Unknown
Right? Attention spans are shorter than ever, right? And information is extremely accessible. So it's extremely important to think of how you consume content today and you want to repurpose with purpose. It's my favorite saying repurpose with purpose on how you know your audience is going to want to actually receive this content. I love that Jordan on a T-shirt that should have been the name of today's roundtable.
00:22:43:03 - 00:23:02:05
Unknown
I Persons with purpose. I love you are running. We are running another roundtable on how to repurpose on purpose when we get back from Mexico. I love that. That's a great one. No, it really. But it's true, right? Like you're you're pushing out this content for a reason. You're wanting your message to get across for a reason. Right?
00:23:02:05 - 00:23:35:02
Unknown
So I love that. I think that's 100% true there. Let's go to that next slide real quick, Jordan. Perfect. I know I touched on this a little bit. The customer panels or fireside chats, if you will, But, you know, using using clips from these panels or chats again for testimonials, use cases that you can either add to your website, you can add it as or as a written article, a blog post, lots of different ways that you can really repurpose here.
00:23:35:20 - 00:24:01:07
Unknown
You can see here on this slide on the screen that that happened here. It happened we did this with the customer here by posting a video of their chat on YouTube and then writing an article on our website. So just showing you a little bit of how we did this with an actual customer story here, getting a testimonial, their feedback on our products, their feedback on their experience, right?
00:24:01:07 - 00:24:23:19
Unknown
It doesn't even have to be product focused, but their overall experience. And just to highlight some, you know, you can even transform this into a podcast and a podcast. I have a ton of customers right now that are podcasting. I listen to podcasts all the time. I don't know about anyone in the audience. Podcasting is your favorite podcast in the chat drop your favorite podcast.
00:24:24:07 - 00:24:48:07
Unknown
AS Yeah, drop it. Yeah, perfect. I am, but yeah, that's, that's really podcasting is huge right now and with streaming hard we make this easy, right? You can, you can download audio individually or video individually. So whether you want it just to be an audio podcast, now there's video podcasts to make it even more personal, the face to a name there.
00:24:48:07 - 00:25:19:02
Unknown
So lots of fun, different ways that you can do it and take these customer panels or chats and different avenues, right? Case studies, testimonials, podcast blogs, lots of different ways out of just one, you know, fireside chat. I love the podcast idea. I feel like that's such a hot thing right now. And you see a lot of companies, right, that are it's it's shocking the amount of postings right job postings.
00:25:19:02 - 00:25:37:08
Unknown
You'll see where it's like content or like podcasting folks that they're hiring at these companies. That's a great way to expand your reach. And I love not having to create the content from scratch, right? But just using something that you already have that's fantastic and going into, you know what I mean? And repurposing it as a as a podcast, I think that's amazing.
00:25:37:08 - 00:26:05:23
Unknown
I love that idea. Yeah. And Simon, I see you said Bernie Brown. Yes. Big Bernie Brown fan here. I know we've got some some podcasts coming in here. I can't believe no one in this chat said Call her daddy. I'm shook fans. Come on. I love it. I love it. Maintenance phase. Awesome. These are good ones. What's another list of awesome podcasts mentioned here?
00:26:05:23 - 00:26:32:06
Unknown
Fantastic. Fantastic. So then touch, you know like the Q&A eight one, right? I feel like I pretty much highlight on this, but like you already did write all of this work and replying to these questions live. So the amount of effort it's going to take to essentially repurpose this content and post on social media, I mean, it's so minimal and it's such a creative way, right, to to sort of reengage our audience.
00:26:32:06 - 00:26:59:18
Unknown
And I think the cool thing about like taking the questions and if I was thinking about where would I do this on like what platform would make the most sense for this is take the answers, right? And make it content on social media, but be specific, make it content on YouTube. And the reason why I would make it content on YouTube, right, Whether it's a short whether it's a video or whatever you're looking for, is that YouTube is where people look for quick answers and Google.
00:26:59:19 - 00:27:21:07
Unknown
How many of you go to Google, right. And type of question and and then all of a sudden you see three or four YouTube videos right in the search results with examples. That is the power of the YouTube repurpose and why I love it. I think every time I go to Google and type something and the first thing I click on is not often the actual articles or the ads that everyone's buying, where they're always trying to get you to click on something else.
00:27:21:15 - 00:27:48:02
Unknown
It's literally the videos because I personally absorb content that way, right? So that's the way I want to be. Repurpose content to me is through those videos. I think YouTube's a great way. So this Q&A idea and repurposing content there in shorts, that's such a great point. Hey Ben, Google Google are over here. How to even just you know, plug in a couple words and it's typically a YouTube video or something like that that comes up.
00:27:48:02 - 00:28:06:14
Unknown
So the power in that is is huge. And hey, speaking of Jordan, I know I feel like we keep talking about clips or shorts and reels and, you know, some people might be like, what is that? Some people might know what it is. Should we share with the people a really cool way on how they can do this?
00:28:07:11 - 00:28:33:14
Unknown
I think that's a really good idea. A little sneak peek moment. Let's do it. Let's give the people what they want. I love it. I better see confetti flying. Share with the people. I'm into bite sized pieces and posting them as shorts and reels is from your stream yard videos by trimming them into bite sized pieces and posting them as shorts and reels.
00:28:34:04 - 00:28:53:20
Unknown
Hey, it's Dana from Stream Yard. I'm super excited to announce that we just launched shorts and reels. You can now take a past broadcast or recording and turn it into a short clip up to a minute long. These clips will be in vertical format and you can post them straight to Instagram reels, Facebook page reels and YouTube shorts all from within streaming.
00:28:53:20 - 00:29:12:04
Unknown
Our Tik Tok is coming soon. This is an awesome way to promote your show post, a highlight reel from a previous show, or just build your audience on new platforms to create your first clip. Head to your video library, then click on the video you'd like to repurpose. Under the video, click on Trim, then select shorts and reels.
00:29:12:10 - 00:29:37:19
Unknown
Click to drag and drop the slider to find the perfect clip from your recording. Your clip must be between 5 seconds and 60 seconds long. Once you've found the perfect clip, then click Select Destinations. Not ready to post yet. No problem. Just click Save instead of select destinations, you can always publish it later If you're already a stream yard user streaming to Facebook or YouTube, your platforms will be automatically added for shorts and reels.
00:29:37:19 - 00:29:56:03
Unknown
Here to add a new destination like Instagram reels. Or if you don't have any destinations at all, click the plus sign, then select which destination you'd like to add. If you are adding Instagram. One thing to note is that there must be a professional profile instead of a personal one, and it has to be connected to a Facebook page.
00:29:56:11 - 00:30:19:02
Unknown
This is easy to do. We'll walk you through it. After selecting your destinations. Fill out the description, then click publish. You'll see all your shorts and reels here under your recordings. After it's published, you can download it to your computer or publish it to more destinations. You can now get more viewers by repurposing your content as shorter clips to multiple social media platforms.
00:30:19:02 - 00:30:45:22
Unknown
Shorts and reels are available on all plans. We're so excited to see your shorts and reels. Happy streaming, Happy streaming. Thanks, Dana. I love that. How exciting. I mean, come on. Oh, Jardin, you're on mute. But we can tell you're excited by you didn't get my real announcement was a scream of excitement. I mean, what a huge announcement.
00:30:45:22 - 00:31:10:17
Unknown
Like, not only are we giving you all of these great ideas on how to repurpose content, but now we're going to make it this easy for you to click on plans or stream our plans. That's huge plans. Yep, it is. Come in hot off the press this week. So that was a little sneak peek of how you can do shorts and reels, but we've been super excited to kind of give a sneak peek there.
00:31:11:07 - 00:31:37:00
Unknown
And for you guys, that was so fun. That was I don't know if we're gonna be able to top that. Like, I think we only have ten more minutes right now. Like the cherry on top. Yeah. We get sneak peeks like that. So I love that. Amazing. So we talk to you guys about shorts and reels, which I love that hit us up, Hit up your systems, head up the sales team, and we're happy to talk to you guys more about it.
00:31:37:08 - 00:31:56:17
Unknown
Let us know if you don't have a street Matt account. Literally click and sign up for a schematic. I know I got people from my audience and from my team here. Please, please, please, someone post the link for people to sign up for streaming in the chat. So you are here today. Let's put a link, go create a free account and then if you want to test things out, talk to us.
00:31:56:17 - 00:32:21:18
Unknown
We are happy to get you hooked up with a trial is like that so you can try some paid features, but let's make it happen. I love that and thank you to repost the link for me in the chat. You are a hero. Thank you. I knew it would be catch. She's always cool. Well, we kind of essentially just wanted to wrap up this before we go to Q&A with just more ideas on how to repurpose content.
00:32:22:15 - 00:32:38:15
Unknown
I think, you know, we really focus on like the three R's reusing, remixing and refreshing right? And we want to make sure that you guys leave today with like some real actionable things that you can take in. So we obviously cover those three sort of ideas that we really love, but we pulled together a few other ideas here.
00:32:38:15 - 00:33:07:11
Unknown
And, you know, you guys can can leave here and start doing in terms of repurposing content. Obviously we touched on the posting, the recordings, right. And transforming them into blog post. I think Cat mentioned in the chat that creating like lead magnets, like that's like white papers and stuff like that. If anyone is not there at that, which is such a great idea, like repurpose your content in a way to be able to obviously generate leads so smart that you talk I think lot and I love that Yeah.
00:33:07:11 - 00:33:30:02
Unknown
Talked about the podcast and I think another one is this bottom left one create on demand content libraries on your website. So this could be like a help center and knowledge center, which we have it happen and store them and string their knowledge centers. And it's simply just, it's it's written articles of how tos, how to help answering your questions.
00:33:30:02 - 00:33:50:15
Unknown
But then we also have videos in there, too, that we embed, just like that video we just shared of the shorts and reels, kind of, Hey, let us show you real quick in a one minute video how to do this. Right? Because it's one thing to read it, which is great. But then get a video of somebody showing you and giving you a little bit more the engine that's there.
00:33:51:02 - 00:34:06:12
Unknown
Yeah, I love that you thought about how we do that. Right. And so I just even posted down here that we do something through hop and learn and we do tons of repurposing like video content there. You'll be able to go back and see all of the content we covered today and sign up for our future roundtables and stuff.
00:34:06:12 - 00:34:31:17
Unknown
That's where you got to do all of that with the events tab. So I love that. And then obviously it's literally a part time jobs of and then the other ones that I really love streaming prerecorded webinars, the power of prerecorded content and streaming, it makes it so easy. You essentially can easily schedule out prerecorded content. Nikki and I are live.
00:34:31:17 - 00:34:48:11
Unknown
We could have been prerecorded for that kind of done. It could have be live with the people we feed off the air tuning in from Mexico and Oregon. We want to wanted to do it. But I think that some of the other pieces upstream that are such an easy way to repurpose content and run your content live, right.
00:34:48:18 - 00:35:10:13
Unknown
And then and get it right, like make it something where people can then access it. It's driving leads and you know, getting more acquisition of the market is important, right? And get that content, stream it out using stream yard to like different destinations and watch like the audience just eat it up. Right? Like, I think that's a huge thing.
00:35:10:21 - 00:35:32:17
Unknown
The other benefit is that if you want to get it, you can still get it on stream, add to it, stream it on air. So tons of ways streaming through streaming. I write or do prerecorded webinars in a really, really easy format and if you haven't tested right on air, make sure you go to your account and test it, because we also allow you to embed your webinars directly on your website, which is huge all through streaming.
00:35:32:20 - 00:35:51:11
Unknown
So I love that. And then the bonus gift for clients justice, whoever thought of that one on our team, you know, our salespeople are looking for we're always looking for something to send out to clients. So I love that idea. Yeah, it's really, really smart. I love that these are all great and hopefully you can add more to this, right?
00:35:51:16 - 00:36:13:08
Unknown
These are just a handful of ways that you can do this and repurpose that again. Content You've already created Work smarter, not harder, right? I know a lot of this might seem like, gosh, this is more we've got to go trim and remix and refresh and all this. A lot of these things, once you get the hang of it and put it into practice, it's going to actually save your team more time right?
00:36:13:08 - 00:36:34:22
Unknown
And if you have questions about how best practices on how more of this works, please don't hesitate. You know where to find Jordan and I. Our whole team is here to help. We want to make sure that your message is getting across. So that's what we're here for. I might be in Mexico, but this phone's been buzzing, so I will answer my answer by the pool.
00:36:34:22 - 00:36:53:03
Unknown
But he will answer. I'll answer by the pool now. Yeah. Don't judge me. That will have a margarita in hand. I'm on vacation. I love it. We have, like, 4 minutes, and I know there's a couple of questions I think we should pivot. There's some that if we don't get to, we'll obviously hit you guys back up with answers to these.
00:36:53:03 - 00:37:22:12
Unknown
But there was a couple that I thought were really, really great. So let's see what is streaming available in sessions, not just the stage so you can stream two sessions. I'm assuming you are talking about I'm assuming you're talking about hopping events and the stage and hopping events and the sessions inside of happen events. Correct me if I'm wrong here, but yes, you can stream to the stage and you can also stream the sessions.
00:37:22:16 - 00:37:41:04
Unknown
Now, the caveat here is that we have the stream backstage built in to happen, right? Which gives you a lot of the basic functionality of stream yard. What the what you don't get is a lot of the benefits that you get from having your separate stream article where you can then select Top End as a destination so you can make your stage destination.
00:37:41:09 - 00:37:57:04
Unknown
You can also set up an art directly into the sessions and set up prerecorded content, have it sent to the sessions, all of that type of stuff from having an actual stream yard plan separate to having a chat with you about that. Is that something that you want to kind of deep dive and I can show you how to set it all up?
00:37:58:06 - 00:38:18:04
Unknown
Awesome. It sounds like that is what he was asking. And just again, the beauty of that streaming from your streaming account, you then have the repurposing options, right? You can push that out to your YouTube channel at a later time. You can do the trimming, the shorts and reels, so the video library and stuff where you can then get the content right.
00:38:18:04 - 00:38:46:02
Unknown
So it's, it's so. Exactly, exactly. I love that. Let's Do you feel any platform is not worth as much effort? Lauren That's such a good question. I listen I think we talked about it a little bit. Every all of the social platforms, I think all have their kind of cult following. I think it's really about identifying who your audience is and then really honing in on where that audience is at.
00:38:46:18 - 00:39:18:15
Unknown
A great example, right, is I know a lot of people are not fans of like Facebook and repurposing content on Facebook and like giant corporate America, right? Just because they feel like their audience isn't there. They feel like they get a better reach on things like a Tik Tok or an Instagram or on LinkedIn. And I think that the caveat to that right is that streaming hard as a company, which is one of them, you know, not not just saying this because obviously they're a part of the Hoffman family, but probably one of the most successful sort of communities and audiences on Facebook.
00:39:18:15 - 00:39:40:18
Unknown
The streaming community is huge there. And so for them, repurposing content into Facebook makes a lot of sense, right? So I think it's really about figuring out where your audience is, and that's the first question that you ask yourself and then really honing in and focusing on repurposing content to that platform specifically. And that's a great question. Lauren Yeah.
00:39:40:22 - 00:40:06:18
Unknown
Lauren was Lauren, you were one of the goats of today. So I'm not see and then what other tools outside of streaming would you like to use to repurpose content? Oh my gosh, I have so many ideas. This one is going to take a lot longer than a minute. Lauren, I'm going to connect with you and give you a whole idea of I mean, obviously within the hop and sweet, right?
00:40:06:18 - 00:40:26:21
Unknown
There's so many different things you can do. And we touched on a few of them here, but let's let's talk about that one. I think that's a really good point to around that you have an intent. I mean, you can use all of our tools to repurpose content. And then also, I think there's a lot of other tools out there like transcription tools and things like that that allow you to repurpose content to blog post and make your life easier.
00:40:26:21 - 00:40:48:01
Unknown
So you're not sitting there like listening to videos and, you know, transcribing things. So I have a lot of different tips and tricks and I will connect with you with all of them. Lauren I think that's a really good question. All right. I got one more here from Sarah. So address to users who may not want evergreen content but feel that new info is best.
00:40:48:01 - 00:41:22:10
Unknown
That's a great question. I feel like for this, this is to me would be the I'm like refreshing, right? The refreshing of the hours. Right. So yes you might already have of do both. I love that. Simon. If it's evergreen or if you just want to refresh it and keep it up to date. Right. If there's I don't know exactly what you'd be using this for, Sarah, but for products that change here at HOPPIN, we've got new features coming out left and right or things changing or improvements and whatnot.
00:41:22:10 - 00:41:42:20
Unknown
So to to make sure that it's the most up to date new info. That's where I think the refreshing out of the hours you know helps with that don't don't redo all the work right you might not need to but just little bits and pieces of hey here's the update here and add that to your content. What are your thoughts there?
00:41:42:20 - 00:42:02:02
Unknown
Jordan I love it. I think that's a great idea. Think, you know, we talk a lot about this. I mean, I this is a great example right now of what we're doing, right where we've refreshed this content. We have new streaming updates and things like that, Right? This is our first time running a webinar, a roundtable on repurposing content.
00:42:03:02 - 00:42:21:16
Unknown
But for us, right, we have new customers, we have new people who tune in, we get new hosts, right? So it's fully fresh. We do it in different platforms. We we do it on stream and then we do it in Japan events and then we do it here on session. So like, it's really taking, you know, evergreen content, I think, and just presenting it in a way that often feels new, I think, to folks.
00:42:21:16 - 00:42:41:10
Unknown
So I love it. Well, I know we are over time and the last thing we want is to take up any more valuable time than what you guys have all been so generous and giving us. Yeah, but this was so fun. Nikki, Thank so much for fun. Hey, tune in from Mexico. I love it. Again, that's dedication, but no such a fun topic.
00:42:41:17 - 00:42:58:19
Unknown
I think honestly, we could keep going and going, right? That's why we're a little bit over now. But if you have questions, we're going to reach out with just a quick follow up to make sure you have the recording and some extra resources, but don't hesitate to reach out. I mean, we're here, we're happy to jump on the phone, chat through this further.
00:42:58:19 - 00:43:13:09
Unknown
I know a lot of you had great ideas, great questions, so let's keep the convo going. And yeah, we're here here to help you with that. So I love it. Should we send them out in style? Let's send it out in style. That's the only way we know how.