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How to Grow and Excite Your Audience with Video and Podcasting
Curious about how engaging content can help you grow a community and build a business? In this event, we met with Youtuber Sean Cannell and discussed his strategies, as well as reviewed tips that our Customer Success team has seen work in the past.
00:00:03:07 - 00:00:30:12
Speaker 1
Hello, everyone. Welcome to our How to Grow and Excite your audience with video and podcasting show. I am your host today. Kelsey and I work Upstream Yard as the head of production, so most of my jobs that I'm working with mainly our business and our enterprise clients to develop and ultimately produce their live virtual and hybrid events using streaming art.
00:00:30:12 - 00:00:51:00
Speaker 1
So that is my, my role at the company. If you'd like to learn more about production services and what we do, you can go to Springer dot com slash productions services to find out more about what is what is up in my department. So for those of you who haven't met me before, it's nice to meet you. Thank you for joining us.
00:00:51:00 - 00:01:09:15
Speaker 1
I have hosted many of our stream yard events in the past, but it's been a little while, so it's great to be back. Thanks for joining us today. We have quite a few of you in the audience and we're really excited for our speaker and for all of our awesome content today. Thanks so much for letting us know where you're tuning in from.
00:01:09:15 - 00:01:31:06
Speaker 1
It's great to see how global our audience is. I'm hosting live from New York City, so shout out to my fellow New Yorkers. I saw some New Yorkers in the chat. So thanks for being with us today. We have people from all over. Hi, Vicenza. Thanks for being here. Gabriel Awesome. So we have a ton of great content for you today, so yeah, thanks again for being here.
00:01:31:06 - 00:02:02:08
Speaker 1
Let's jump right in. So this is a special event for current and potential streaming business customers. So we're really focusing on our streaming business part of our our stream yard community. And the goal is to let you all hear from a viral video creator, podcaster, live streamer and speaker. Someone who runs an agency also teaches people how to use all mediums of content to serve their audience.
00:02:03:14 - 00:02:28:15
Speaker 1
Before we get into that, we need to go over some housekeeping first. So firstly for questions, we will be doing live Q&A. So throughout my conversation with our special guest, please post all of your questions in the chat. We will have a chance to to get to some of those today. If we suddenly freeze on screen, just refresh your browser and come right back in.
00:02:28:15 - 00:02:52:15
Speaker 1
If it keeps happening, of course, let us know. But it's likely just needs a refresh and you'll come back in and we'll be clear as day. That's it. Let's jump right into it. I'm so excited to welcome our speaker for today, Sean Cannell from Think Media. So Think Media is a team of content creators bringing you weekly tech reviews, camera tutorials and YouTube growth videos.
00:02:52:25 - 00:03:09:22
Speaker 1
Their mission is to help 10,000 purpose driven entrepreneurs go full time doing what they love and making an impact through the power of video. I want to see you in the comments, everyone. Let's give an amazing warm welcome to Sean. Hi, Sean.
00:03:10:07 - 00:03:35:07
Speaker 2
Kelsey I am so fired up to be here and it's great to see everyone here. If you're here live, Dana or Dana and Frank and Sean Lee and Erica and Vanessa and Jim and West McDonald and Joanna. Super grateful to be here today and excited for this conversation and to be able to share some things that really haven't shared anywhere else that I really believe are going to serve just how people build their businesses, impact more people.
00:03:35:07 - 00:03:37:14
Speaker 2
And so super grateful to be here.
00:03:37:14 - 00:03:57:28
Speaker 1
Well, we are so fired up to have you. And I heard a little exclusivity. I'm excited to get that exclusive content from you. From you, Sean. Your exclusive advice. So, everyone, I hope you're I hope your ears are perked up right now. Well, let's let's jump right into it, Sean. So first to just lay the groundwork for those of you who may not know who Sean is.
00:03:57:28 - 00:04:00:10
Speaker 1
Sean, tell us what you do at Sink Media.
00:04:01:06 - 00:04:28:21
Speaker 2
Yes. So I think media today is about 20 W-2 employees, about eight contractors, and we are actually posting 328 pieces of content a week. And so that was a recent that was in an average across four weeks that we tracked. It's super crazy to think about that, but it's just kind of a team, the systems and it's ethics nation around online video and around YouTube.
00:04:28:21 - 00:04:53:15
Speaker 2
But that expands now across vertical video multi-platform. We're obsessed with video and we're on a mission to help people learn video and learn how to grow their brands with video. And so we have an event, we have books, courses, a lot of content, as I mentioned, and we're trying to figure out how to scale without it breaking down into overwhelm or how do you keep quality high?
00:04:53:27 - 00:05:15:23
Speaker 2
How do you also juggle all of the things you know, I'm a small town kid, college dropout, started shooting videos in my bedroom and I'm trying to figure out how to be a CEO and run a team and have an HR department and all kinds of things like that. So I'm on that journey with many effort, those watching this, that with all different types of sizes of businesses, you know, I'm right there with you with maybe feeling overwhelmed.
00:05:15:23 - 00:05:26:22
Speaker 2
And so we're trying to make things simple as possible and and really tap into this powerful medium of video and live streaming and share that with others.
00:05:27:22 - 00:05:46:17
Speaker 1
Awesome. Thank you for that context. And I I'm excited to learn more about your strategy. I think media But first, before we get into that, let us know how do you and your team at Think Media use video? Like what is your view of it? How do you guys use it? What's your favorite? Yeah.
00:05:47:02 - 00:06:18:27
Speaker 2
So I wrote down a list and so at Think Media we post a lot of different video and because we want to be player coaches, meaning we are really doing the thing. And for us that also has a lot to do with tech and gear reviews. So we review a lot of cameras. We work with brands like Sony and Canon and Elgato, Corsair and Lights and different tools and Stream Yard and thinking about all these just different tools for creators and thinking about these tools for business owners.
00:06:19:09 - 00:06:49:11
Speaker 2
And we also have the YouTube education side or tactics on social media. So we post YouTube videos, we post shorts, longs, extra longs, we post vertical videos across all social media platforms. We do YouTube livestreams, Facebook livestreams, we do video podcasting, we do live trainings inside of private groups. We do training videos inside of paid courses. We do unlisted videos using YouTube that our explainer or internal team videos.
00:06:49:11 - 00:07:12:18
Speaker 2
I know there's other tools out there, but we we've just found that YouTube's free and then we have this professional account with stream yard. So we'll do just training tutorials or screen shares of capturing things that we might share with private clients or we might share them just with other team members and kind of put them into some organization system where they we, they can be leveraged by a future hire.
00:07:12:25 - 00:07:24:28
Speaker 2
And so essentially as player coaches, we're using I don't know about every form, but dang near every form of video that you may be putting out there. We are doing that in some way.
00:07:25:18 - 00:07:56:12
Speaker 1
That is so inspiring to hear and I think it's very relevant and I'm glad we're talking about this because every platform has its own audience, right? Like I talk about this all the time, every person has their preferred platform that they like to view content on, that they like to learn from that, they like to scroll on. And so it's so cool to hear that you guys are really reaching everyone in every place and you have a different type of of video content for, for every different thing.
00:07:56:12 - 00:08:16:14
Speaker 1
I think that's very, very cool. Let's let's jump now into more of your guys strategies. So you guys have an amazing process. I think media where your live shows and your prerecorded videos, they just really stand out. So we would love to to know some of your thought process behind them. Like tell us about your structure there.
00:08:16:26 - 00:08:40:09
Speaker 2
Yeah. So I wrote a book called YouTube Secrets. The second edition just came out and one of the chapters is on the perfect video recipe. And the perfect video recipe applies to actually any platform. I know some people are passionate about LinkedIn live and you know, of course, Facebook Live, you go on Twitch and it applies to prerecorded videos and live streams and it's four ingredients.
00:08:40:09 - 00:08:57:28
Speaker 2
And the reason we came up with this recipe is because I've kind of learned that if you're in the kitchen cooking a meal, if you leave an ingredient out, it can it can ruin everything. It just isn't. And I love to eat. I'm not the best cook. My mom is a great cook. I've been trying to get better and I'm trying to cook for my kids.
00:08:58:14 - 00:09:19:19
Speaker 2
And so long as you keep showing up to the kitchen, you keep trying. You know, maybe you overcook the chicken one time. That's why we encourage people, you know, start messy, just press record, go live. But over time, if you can understand what the ingredients are and then the amounts of the ingredients and dial them in, you can really have the perfect video recipe and it can make all the difference.
00:09:19:19 - 00:09:42:15
Speaker 2
So there's four ingredients. There's the big idea, the hook, the content and the transition. And this is kind of a framework that everybody watching this can use right now to make their next video better. It actually starts before you go live or before you press record. And the biggest mistake people make, they jump into a video without a plan.
00:09:43:00 - 00:10:20:11
Speaker 2
And so the big idea is where everything should start. And that really is the topic. It's the title and depending on the platform, it's also the thumbnail. It's kind of the packaging of everything and where a lot of people are missing opportunities. I believe they're talking about the wrong things, like whether even if you don't deliver the best, most energetic content or you stumble a little bit, but you deliver information that people actually are interested in, in this moment right now that can outperform the most technical, charismatic, impressive video.
00:10:20:11 - 00:10:41:21
Speaker 2
If people aren't into the topic itself, what are the biggest opportunities is to get that first ingredient right? The big idea, like, what's the big idea here is this live stream. Is this video top of mind for my target audience? Is this what is keeping them up at night? Is this one of their biggest problems? Is it one of their biggest ambitions?
00:10:42:02 - 00:11:04:25
Speaker 2
Is this the thing that if they saw it in their feed, they're scrolling on their phone, they're on their desktop, they're on LinkedIn. Is this a professional problem that is really frustrating them if they see you're delivering content about that, a short or long training about that or information about that, it's going to stop the scroll because you're understanding the audience, you're creating content for it.
00:11:05:07 - 00:11:23:03
Speaker 2
I can't I could hang out here for a long time, but that's the big idea, which is also part of that. It's the title topic and thumbnail. Then the title is coming up with a compelling headline related to that big idea that makes people want to watch, makes people stop the scroll. Oh yeah, I want to watch that again.
00:11:23:23 - 00:11:49:09
Speaker 2
You could be the greatest communicator on earth. You have the you know, you could crush a TED talk that gets millions of views. But if people aren't interested in the subject matter of the TED talk, then it doesn't matter. So really, if you put the topic right, it's amazing how quickly you can boost your results. And then, you know, beyond that, shortly explained, is the hook really being thought from about the opening and giving people a reason to watch to the end?
00:11:49:09 - 00:12:13:18
Speaker 2
Classic teaching is, you know, tell people what you're about to tell them and then recap and tell them what you told them. And so it's sort of opening up and saying, you know, you're in the right place. This is what I'm about to cover. And here's some juicy points. I like to have three, you know, like in this training, we're going to talk about how to get more views on your videos, a secret that I've learned for keeping viewer retention lasting longer.
00:12:13:18 - 00:12:28:13
Speaker 2
And make sure you watch it till the end, because I'm also going to be sharing my perfect video recipe with you. So there's like three bullets that you can include in your hook. Then the contents all about be brief, be bright, be fun to be done. And then the transition could be also interchange for the call to action on YouTube.
00:12:28:13 - 00:12:36:12
Speaker 2
You want to transition to another video, but the call to action is all about, you know, is there somewhere else you want to send people your website or something like that.
00:12:38:25 - 00:13:11:12
Speaker 1
And the event is done. You just gave us such good info right there. I'm still like kind of processing it, but something that I really took out of everything you just told us, Sean, was the preparation really matters and that is something that I love to hear because I sometimes have worked with creators who, you know, go live a lot and you know, they have their stream, your account and they have their audience, but they kind of swear by not preparing and they're kind of like, you know, I'll I'll be more natural if I don't prepare.
00:13:11:22 - 00:13:31:06
Speaker 1
And on the one hand, I can see that. But on the other hand, I actually think if you want to grow your channel, if you want to really engage your viewers, if you want to get clicks from people and engagement from people and have people watch all the way to the end preparing in in that much detail and having that structure that you just mentioned is absolutely vital.
00:13:32:08 - 00:13:36:00
Speaker 2
I totally agree. And and I don't think you have to overprepare just.
00:13:36:08 - 00:13:36:23
Speaker 1
Those.
00:13:37:11 - 00:14:02:28
Speaker 2
2 minutes of sitting that if it can fit on a sticky note or fits on a little notepad or just fits on your your screen on your phone, you open up a note, you're like, what is something compelling? I could say at the beginning, what is my points? In fact, in public speaking and communication in general, the best keynotes or talks in almost any environment have 1.3 is a sweet spot.
00:14:03:00 - 00:14:25:07
Speaker 2
Max for. So a lot of times in today's world, especially short form vertical video, a lot of video or content or a live stream, even if you go for 45 minutes, some of the best content has makes one major point. You make a point. Tell a story to illustrate the point, tell another story. To illustrate the point, re-emphasize the point, and people leave with the big idea that don't move the needle for them.
00:14:25:15 - 00:14:41:28
Speaker 2
Or you're just like, I want to share three quick tips of how to write better titles on YouTube. Max or quick. So even that if if you were to be thinking about your subject matter, how are you going to open? What's point one? What's point two? What's point three? And then what do you want people to do next?
00:14:42:10 - 00:15:07:10
Speaker 2
If you have that just off to the side, you put it on a piece of paper and then you go live and you are just relaxed and more extemporaneous and you just sort of share. You're going to be so much further and you at least gave the viewer handles and you set expectations. So you're able to declare at the beginning, you know, have you been frustrated by this pain point in this particular area?
00:15:07:10 - 00:15:20:03
Speaker 2
Well, I just want to share a quick three quick things with you. Let's get into it. And then at this point, you might say, you know, I just got back from a trip to social media marketing world and things have been going good and you may like be a little more relational and do some different things. That's fine.
00:15:20:08 - 00:15:42:03
Speaker 2
But think about giving people handles, and if you do that, you will be ahead of 99% of the quote unquote competition simply because you took a little bit of time to plan and prepare. If you fail to plan, you plan to fail prior prevents poor performance. And so a little bit of planning goes a long way.
00:15:43:06 - 00:16:03:06
Speaker 1
Absolutely. And what I'm hearing there, Shawn, is like just kind of caring for your audience, thinking about from their perspective what would be useful for them, what they are looking to see. It's kind of putting yourself in your audiences shoes. I come from a performing arts background and we have to think about that all the time with a live audience in the seats in front of us.
00:16:04:03 - 00:16:23:21
Speaker 1
How can we best communicate the story to our audience? You always have to think about them. And it's the same thing with with virtual content creation as well. And I think that sometimes gets lost because you're not seeing those people in the seats in front of you. You're just staring at yourself on the screen or your camera lens or whatever the case is.
00:16:24:00 - 00:16:45:15
Speaker 1
So I love that you're that you're highlighting that for us and kind of refocusing us to really think about what our specific audiences are looking for and what they need. Awesome. So Shawn, you mentioned a little bit before about your team. You're growing your team. You said you had about 22 employees, is that right?
00:16:45:15 - 00:16:46:08
Speaker 2
Yes. Yes.
00:16:46:19 - 00:17:07:26
Speaker 1
Amazing. That's in my opinion, that's a big team. I have one person on my team and so I can't even imagine having 20. So, you know, in our in our stringer business account, we are all about the teams like streamer business is all about collaboration, inviting your team members in, creating roles and permissions to make sure everyone is doing the right job.
00:17:08:04 - 00:17:15:09
Speaker 1
So I think Media How do you organize your team and what are some of the best practices that you use there?
00:17:15:09 - 00:17:35:17
Speaker 2
Yeah, you know, this is it's it's kind of funny because you're telling me about it. You're like, you have one team member, I have 20. You can't even imagine either, can I? I'm overwhelmed, scared and trying to figure it out, you know, every day and hope we can make payroll and and, you know, all these different things. It's it's just wild.
00:17:35:17 - 00:17:58:29
Speaker 2
And I think for me, some of the foundational stuff that I think is important is depending on where you're at. It's a really good book called E-Myth. There's this kind of thing of I think, kind of the entrepreneurs dilemma or the founders dilemma, which is this idea of you're a lot of times the one who's doing the thing, you're the technician, but now you need to scale and it's like the chicken or the egg, like you need a team to even kind of help you build the team.
00:17:58:29 - 00:18:17:11
Speaker 2
That's what I've learned. I am the main voice, the main content creator. I'm more of a visionary or I'm trying to grow as a leader, trying to grow and delegation trying to grow. So a couple of things practical that have helped me thinking about who and not how. A lot of times like how are we going to go to this next level in our business?
00:18:17:23 - 00:18:52:07
Speaker 2
How are we going to do this? 78 things Sean just said. How are we in a post 328, you know, pieces of content? And what's interesting, if you ask who is going to be responsible for distributing the content, posting the content, everything changes because it may not be that you are the individual that ultimately should do that. Now it depending on, you know, and growth stages and scaling our businesses, yeah, we probably wear 48 different hats and so you might do it right now but getting the right who in place solves the how.
00:18:52:19 - 00:19:20:24
Speaker 2
I like to ask who's waking up thinking about this? Who's responsible for this particular thing and trying to get, you know, leaders of leaders at this point, You know, we're in the area of getting managers, but it's been total chaos at think Media for we're about seven years in and just about now our org charts looking pretty amazing are, you know, we're starting to hire and people could be more siloed in their jobs.
00:19:20:24 - 00:19:43:15
Speaker 2
But the last few years it's been like just, you know, where is it clear who's there, you know, just working through the growth pains, growing pains and all that kind of stuff. Practically today we we communicate with Slack and then we really stay organized and project management with money.com. And as a leader, I've been focusing on hiring and getting help where I am weak.
00:19:43:15 - 00:20:06:27
Speaker 2
And so trying to have the humility and self-awareness of just things I'm not very good at and to get people around me. And then one thing that's been very helpful, and I wish I probably learned this a little bit earlier, is investing in experts. And so like, for example, even hiring itself is an incredible skill set and challenge.
00:20:07:09 - 00:20:28:24
Speaker 2
And whether you're using, you know, using tools or are you going to use personality tests or my Myers-Briggs and how are you filtering candidates and what's the process? And we invest in this thing called predictive index, and that's super powerful networking being an environments where I don't know all this stuff and getting around people who can level up my skills and help me in regards to that.
00:20:28:25 - 00:20:48:21
Speaker 2
So we have different tools and systems and processes, but even though we had that, we're a very farm team kind of at think media and so we go, okay, so have any of you hired a bunch of people before and successfully interviewed a bunch of people? Like none of us have ever done that. I mean, we have now, but like you are starting early on.
00:20:48:21 - 00:21:08:19
Speaker 2
So what I kind of realized was there are people who can help you there. There are specialists and experts that can help you. And the advantage of that is it might take money. You might need to invest in that. But scared money don't make money you invest in Experts. And not only will that help you shortcut a lot of pain, but it also you can absorb their skill set as you're going through the process.
00:21:09:03 - 00:21:29:21
Speaker 2
So, for example, we have actually, I think, had very good success in hiring, setting up our own job descriptions and trying to figure it out and interviewing and are we doing group interviews or not and all these kinds of things. But then this year I was like, why don't we hire this, you know, company that is sort of, you know, finds talent and works inside of your community and outside, and we'll do a lot of the heavy lifting.
00:21:29:21 - 00:21:52:07
Speaker 2
So we just do the final couple of interviews and the final things. And in that it's helping us go further, faster. So this whole team thing is is critical. Of course, everybody watching this, I think, you know, people are everything. The success of any organization is going to be predicated on the people. And so getting this one right is an organic growing process.
00:21:52:07 - 00:22:18:03
Speaker 2
And those are some lessons I've been learning, but I would consider myself a novice still and just voraciously learning voraciously pursuing wisdom from people that are smarter than me in this area, leaning on other experts, and then not being afraid to reinvest in our business because the quality of getting a higher right, the opportunity or the the long tail effect of getting a hire right lifts everything.
00:22:18:13 - 00:22:37:17
Speaker 2
And the long tail effect of getting a higher wrong pulls everything down. And so, you know, hire slow, fire fast or hire fast, fire fast, or that one, you know, or don't don't fire slow. I mean, that's that's maybe there's a lot. But the final thing I'll say that's kind of come in I think it could add value.
00:22:38:14 - 00:23:12:14
Speaker 2
I think that that the people thing one of the biggest mistakes I've made in my career is being afraid of conflict and avoiding conflict and avoiding hard conversations on both sides of the equation and not being able to. There's really good books, crucial conversations and critical conversations and having crucial conversations and and being of avoiding the conflict of that that good team members need because they need feedback and not letting things build up and in addressing.
00:23:12:14 - 00:23:33:03
Speaker 2
So they're getting more feedback because how can people know how to grow or what's happening or when it's clear that maybe it's just not the right fit and hey, maybe it's not them, it's us. But nevertheless, you know, really fighting for your team culture, your company culture, this is everything. I would argue. You know, organizational health trumps everything and getting the right people.
00:23:33:16 - 00:23:43:21
Speaker 2
Jim Collins Good to great the right people on the bus, in the right seats and the wrong people off the bus is the ultimate essence of successful business and leadership.
00:23:44:25 - 00:24:06:02
Speaker 1
How did you grow into that? I mean, I think that's so relatable, like the fear of conflict, the avoidance of conflict. I struggle with that in my personal life. I can't even imagine, you know, being the CEO of a company and then really having to spearhead that, you know, in my organization. So. So how did you kind of get better at that?
00:24:06:02 - 00:24:13:26
Speaker 1
And what do you practice to to sustain, you know, just being being with conflict, accepting it and kind of pushing through it?
00:24:14:22 - 00:24:44:23
Speaker 2
Yeah. I mean, I think number one is being aware of how much I've failed at this. So how did I get better at conflict? The answer is pain. The answer is enough pain built up and enough lessons built up. But I hope to say that I'm a quick learner. But if if ten years is learning fast, then I learn fast.
00:24:44:23 - 00:25:13:28
Speaker 2
Because this has been I mean I mean, take a deep I, I have been married 17 years, one of the biggest I've made in my marriage is being passive as a man and not being the leader my wife needed, especially in relation to Converse Asian. I mean, we all probably have one of two personality types. We're either usually more passive or we're actually more controlling and more like over.
00:25:14:01 - 00:25:31:05
Speaker 2
And both are a, you know, could be a ditch to fall into the balance. And so, you know, we don't want to be a jerk. We don't want to be overbearing, we don't want to be controlling or manipulative. But we also want to be very assertive. I would go to the extreme passive side to be very diplomatic. I want to be liked by everybody.
00:25:31:25 - 00:25:55:25
Speaker 2
I think it starts with trying to be in a journey of self-awareness. One of the greatest questions you could ask on that everybody listening. This could ask people around you that you trust your leaders around you. Is What would you say to me if you knew I couldn't get offended? I was walking with Kyle Anderson yesterday in San Diego after social media marketing World, and I said, What would you say to me if you knew I wouldn't get offended?
00:25:56:02 - 00:26:15:13
Speaker 2
Then he told me and I got super offended and I fired him. Just kidding. Can you imagine? That's good. And so he actually brought up some like I was like, Wow, But that's deep and knew it was him and I. We were just traveled this event together and I had to be willing to just suck it up and then not defend myself.
00:26:15:27 - 00:26:37:13
Speaker 2
And so, so self awareness, exploration to even figure out where you are and humility, you learn from others. Once you're aware of the problem, then at least you can work on it. And then I think, what can you apply to that? Books podcast Follow some people. That's the thing you want to attack. So if you know you're more passive and you need to grow in conflict and addressing things.
00:26:37:20 - 00:27:03:12
Speaker 2
I read the book, Crucial Conversations, underlined it, watched some video summaries and went deeper and deeper. And then beyond that, though, just because I read a book and just got ten years more than that, just because I did some of those things, it had to be total immersion. And also patience and grace with yourself. Like my my whole team around me, you would probably say I've gotten better, but this is one of my biggest weaknesses and it's one of the most essential skill sets I need to actually be a good CEO.
00:27:03:12 - 00:27:25:05
Speaker 2
Then I think getting around mentors and I've learned that when it comes to some of these leadership things, there's a lot of things that are more caught than they are taught. So there's a lot of things you can't get out of a book. You actually get them by being in proximity with somebody who's who is. Doesn't that has that strength and it can rub off on you.
00:27:25:16 - 00:27:49:22
Speaker 2
So if you're in leadership positions, in higher level positions, you've got to get, I would argue, into things that are like businessmen or masterminds or collections of of business leaders that are getting in a group of other CEOs, getting in a group of other founders right now, and that greater levels of our company, we're getting our CMO into a group of other CMO's.
00:27:49:22 - 00:28:12:24
Speaker 2
So something powerful that are not better at the same level. And so that's been one. And then and then being patient with yourself because again, as I said, so there is times when I was actually a pastor for a while and we were in a counseling session with a guy and his wife and my wife was there and I was there and had nothing to do with relationships.
00:28:13:02 - 00:28:46:04
Speaker 2
But the way that this guy started talking to my wife was 100% wrong. And his energy got, you know, some guys deal with anger. And that started coming through. And and I especially even dealing with, oh, you know, I'm just I just love people or whatever I was wrong. I was not the man I needed to be. And I lost trust with my wife by not standing up for her and in speaking, you know, kindly, but saying, okay, your energy's wrong.
00:28:46:04 - 00:29:27:09
Speaker 2
This needs to stop. That's not how you talk to my wife. And this isn't favoritism for her or whatever. We also work in the business together. So you can imagine some of these dynamics come in. So it's it's actually you don't talk to anybody this way like you did, like being a developing the courage for and the assertiveness to address anything that isn't healthy the moment it happens and to assertively hold boundaries and standards for what's true, for what's right, for what's fair, for defending a lot of maybe people around you, you notice, are passive or lead more that way, and they won't stand up for themselves, for standing up for people that should stand
00:29:27:09 - 00:29:55:23
Speaker 2
up for themselves. And, you know, a lot of times I'm a little more stoic and it's kind of sit back. And so this this is a this is a big deal. And this is a huge deal for having any kind of healthy company culture, because if someone is not holding the values and principles of a company and is more passive, then that organization will deteriorate towards whoever does have maybe the bigger personality or is pushing the manipulation or pushing the whatever.
00:29:56:12 - 00:30:18:10
Speaker 2
So I mean, lastly, Kelsey, it's literally I, I think hopefully there's some juicy nuggets in this because it's clearly a process I've been living through, but I still at this exact moment, you know, maybe if I would be like being old time at this, I was probably like a two by nature of my personality and maybe what I inherited from parenting or whatever else.
00:30:18:28 - 00:30:37:15
Speaker 2
Maybe I'm a six now or a five and a half. And so I've still got a long ways to go. And even getting to process this with you. And I hope there's some value in this conversation, you know, ultimately is just kind of speaks to the journey I'm on and us talking about it and not saying like, this is the thing to attack because it changes everything.
00:30:37:15 - 00:30:47:10
Speaker 2
I think if you get this right, leadership team, culture coaching people, challenging them to a higher level, being assertive, being empathetic, but figuring out kind of that balance.
00:30:48:12 - 00:31:11:24
Speaker 1
Thank you so much for sharing that with us. Shawn. That was so enlightening and it's so, I think, helpful for people to hear, you know, get the insight into your own journey because you're definitely someone that I think a lot of our viewers look up to. And you're certainly, you know, like a figure that that people can say, okay, this is like the standard of how I want to be as a content creator.
00:31:12:00 - 00:31:34:15
Speaker 1
And so it's just so helpful to get insight into your personal journey because we're all on one, right? Like, none of us are finished as people or, you know, professionally, like there's always growth to be made. So yeah, just thank you for sharing that insight. And I think I think that was super helpful, especially talking to our in our in our business mindset.
00:31:34:15 - 00:31:56:08
Speaker 1
You know, for a stream, your business customers and our potential customers who are working with teams and and kind of finding themselves in similar scenarios. So thank you for that. Before we move to our audience Q&A, I have one last question, Shawn. I'm wondering what are some last pieces of info that you want to leave our audience on leveling up their content creation?
00:31:57:10 - 00:32:16:15
Speaker 2
Yeah, I think that one of the biggest opportunities right now on how to grow and excite your audience with video and podcasting is I think everybody should they should, number one, start a video podcast. And so it's kind of a funny term because people are like, What's a video podcast? Well, it just is a podcast that's also on video.
00:32:16:15 - 00:32:48:15
Speaker 2
I mean, it's kind of simple. And the idea that podcasts are distributed across Apple and Spotify and Google and these different platforms in audio format video would be predominantly probably distributed on YouTube. And Spotify allows you to upload a video file as well and some other places. What's fascinating is that YouTube is actually the number one podcast platform in the world, 3 to 1 to Spotify, bigger than Apple in terms of people are going to YouTube to consume their podcast.
00:32:48:24 - 00:33:14:28
Speaker 2
They might be watching Lewis Howes School of Greatness. They might be watching something niche like shows you guys do. They might be watching H3, H3, or Logan Paul Impaulsive in the entertainment space. Joe Joe Rogan is on Spotify, but his clips are still on YouTube. So those are clips from his podcast Value Tainment Patrick that David or you look at brands like Dave Ramsey or Daily Wire, the Young Turks like this idea of it's on video and it also is distributed on audio.
00:33:15:09 - 00:33:40:02
Speaker 2
And so number one, start a video podcast because it gives you extreme leverage to have a 20 minute. It's no magical length, but could be 20, 45 minutes, it could be 3 hours long, but start a video podcast and then use that as your top of content pyramid content that then is distributed down across platform and essentially clips and then vertical video.
00:33:40:14 - 00:34:06:09
Speaker 2
A clip could be anything that's horizontal still and is one minute, 5 minutes, 7 minutes, 18 minutes, especially if you're doing longer form conversations. But then you also have the chance to chop out short form content from this. So the dream scenario in a 2023 world and speaking to business owners and business minded entrepreneurs and content creators like why do all this work?
00:34:06:14 - 00:34:30:22
Speaker 2
Well, this maps towards building your brand top of mind awareness, standing out from your other competitors, getting more leads, generating more sales. If you do this content pyramid at a world class level and build the team and systems around it, you will be unstoppable. And the amount of leverage and differentiation you will create between now and your competitors that are not doing it.
00:34:30:27 - 00:34:56:13
Speaker 2
Those that haven't started a video podcast and figured out how to chop the clips out effectively and the short form content. And the final piece, number three of whatever was number two in the middle is that short form content. Then this is the I think, in my opinion, the easiest way to do this, although this is take some level of energy investment, thoughtfulness is the biggest opportunity in 2023.
00:34:56:14 - 00:35:24:23
Speaker 2
And what I specifically mean is uploading videos that are less than 60 seconds in a vertical format across TikTok, Facebook reels, Facebook reels and groups, Facebook reels on your personal page, potentially turn into professional mode. That's 3 to 4 places on Facebook, Pinterest, vertical video, YouTube shorts, Instagram reels right then. And all of that sounds insane because you're like, I need to.
00:35:25:06 - 00:35:51:04
Speaker 2
This is why I'm trying to eliminate overwhelm. And you're like, You are stressing me out. This is great. Well, that's why it's all this conversation about leadership team systems. Monday dot com is a big deal because if you could build a content empire around what I'm describing right now just on Facebook, our Facebook business page alone which seemed to be totally dead and what people would tell you organic reach was 5%.
00:35:51:04 - 00:36:26:12
Speaker 2
No, it's 3%. No, it's 2%. No, it's half a percent. Right now. Facebook business pages are blowing up and more so personal pages with professional mode are blowing up using Facebook reels and are real to get 100 views. Are we also get 2000 views? 222,000 views. 700,000 views, 7 million views. And the sophisticated marketers, we are able to retarget run ads and follow up at a shockingly low lead cost because we're having massive organic reach with vertical video.
00:36:27:00 - 00:36:57:23
Speaker 2
And what where are we getting that vertical video from conversations like this? I am actually filming off to the side a vertical video right now. I've got a Sony ZV one put up vertical recording this conversation and that can then go to an editor who could put the caption files on it. If I say something that is worthwhile and and chop that up into clips are me thinking about the video podcast and structuring it according to the perfect video recipe allows for many parts of that to valuably be chopped out.
00:36:57:23 - 00:37:12:26
Speaker 2
So it's a team and system that extends it. How does the person listening to this, whether the founder or the CMO or social media manager, you're asking, okay, where are we going to get the content? But at some point I've had to do the hard work of building the team, hiring people who can help build the team and build systems.
00:37:13:08 - 00:37:40:10
Speaker 2
But then this whole system now happens. So I'm not going and posting on all these different platforms. I'm clarifying. Right before this conversation I jumped on with our social media manager. Brian had a 30 minute conversation, recorded the Zoom call, and articulated the strategy of how we need to take my personal page training in a professional mode, which, to be clear, is just a probably a personal brand move.
00:37:40:10 - 00:38:01:16
Speaker 2
If you're a brand name, you don't really have a personal page, but if you have some kind of a personal brand, but you can take your business page and be deploying the proper strategy there and the ROI is insane too. To that end, our fan page, which was I would argue is dead. Our business page fan page business page on Facebook was dead.
00:38:02:02 - 00:38:28:26
Speaker 2
And once we started doing Facebook reels, it's growing 5000 new likes a week. We are getting, as I said, anywhere from 200 to 200000 to 2 million views. And that's, I think kind of the unlike you're like, well, what's the sequel? Well, as you get better at content, as you keep putting out your show at the top, you put out your weekly video podcast, you top out clips, and then you this is a Japanese concept called Chi is in, which means continuous improvement like day one.
00:38:28:26 - 00:38:53:18
Speaker 2
This might. Shawn you said I was going to go viral. My first video. I never said you were going to go viral on your first video podcast in your first Facebook reel or shorter TikTok. If you commit to this process, if you actually can see the vision about committing to putting out a consistent show horizontal format, but then having a vertical video long tail and upping the volume of your outputs, it sounds like a lot, but what is the truth?
00:38:53:19 - 00:39:22:29
Speaker 2
I can tell you the ROI in our business was we went from zero to in 105,000 person email list costs that was 800% lower than everybody else in the industry because of deploying vertical video against Facebook reels and having the being able to follow up with those viewers and the people that engaged. So again, we can map this to the ROIC data, trackable all the way through a sales funnel and sales process.
00:39:23:06 - 00:39:38:07
Speaker 2
Wicked reports all the way to a nine month window of when you meet a person all the way to you know when they ultimately convert. And so anyways it's pretty advanced level conference. That's why I said we're getting into stuff I'm not really sharing anywhere.
00:39:38:07 - 00:39:56:18
Speaker 1
So but, but Shawn, I think like so I put up this question from Kristin from our audience because I think it actually sort of relates to what you've been saying, but I want to kind of like scale us back to when you started. So you're talking about consistency, you're talking about your content pyramid. How much did you start with?
00:39:56:18 - 00:40:07:21
Speaker 1
Like, are we talking daily? Like, what if people are kind of at the beginning of their journey? How do they grow an audience in a way that doesn't feel like so overwhelming? They just want to quit?
00:40:08:00 - 00:40:32:28
Speaker 2
Yeah, you don't do what I just said. I that is that is, as I just described, is 20 W-2s eight contractors systems and doing and compounding this year after year after year after year. Right. So the way you start is you ask the question and this is this is the million dollar question. What is the shortest path to cash flow?
00:40:33:17 - 00:41:00:09
Speaker 2
What is the shortest path to increased revenue in my business? Hard question. Potentially, but you identify that, then you laser focus on that one thing. It's maybe maybe a multiple offers. It's probably one offer. It's probably your core offer. Where does the most money come from now? How can you turn that dollar amount? How can you double that, triple that ten x that?
00:41:00:19 - 00:41:26:25
Speaker 2
And in some cases the two things might be disconnected. Your greatest source of cash flow could be 1 to 1 networking on LinkedIn and connecting with the person that you do B2B business with, let's say, and you just allocate time to do more of that to increase revenue. And then what do you do with the dollars as you invest that back into media?
00:41:27:11 - 00:41:31:26
Speaker 1
And are we talking daily? Are we talking weekly? Like where are we starting if.
00:41:31:26 - 00:41:53:08
Speaker 2
I'm if I'm solo? I just got to do an interview with Latasha James at Social Media Marketing World, who edits all of her own content, who does her own videos, and she does her own repurposing. It would be I would do one show, one video podcast a week. She does one video podcast a week, one YouTube video. A week video podcast might be 25 minutes.
00:41:53:08 - 00:41:57:17
Speaker 2
You talk with a microphone, you stream yard. Perfect record is what we used. We look back on.
00:41:58:06 - 00:41:58:12
Speaker 1
How.
00:41:58:12 - 00:42:26:01
Speaker 2
Long and we we I so I did a how to prepare for a recession and and three like recession proof strategies for content creators at a 23 minute episode stream your perfect record. I sit here, I talk to the camera, I talk to the mic. I have Google Notes, Google Docs open with my structure, a rough outline. I rock, I walk through the content, and I send that to an editor.
00:42:26:01 - 00:42:49:05
Speaker 2
Latasha James takes that into final cut herself and set up a little bit. We use, you know, you could use different software. LIPSON Or by Sprout to distribute the audio version of the podcast, and that's again the leverage because if you have less time and you want to do one thing, one video podcast can go on YouTube and then can go across all the different audio platforms.
00:42:49:05 - 00:43:11:08
Speaker 2
But then what she does does is sets aside a repurpose day. I know, I know. Stranger just added some new features that are going to allow you to clip out different things. So you take after you've created that big piece of content. This is also all the way back to the perfect video recipe. If you have three tips and the thing you repurpose might just be one tip.
00:43:11:08 - 00:43:32:24
Speaker 2
Or if you have three tips, the thing you repurpose might just be one story chunks. No, the planning piece can be helpful when you start catching a vision for how this could work in terms of the final outputs. Okay, a video podcast is going to come out, the audio version will be distributed and then I would love to be able to post one or two vertical videos across platforms.
00:43:33:04 - 00:43:52:14
Speaker 2
And so the amount of time you do need to do a time audit because, people go like, How can I do this? I have no time. I go, If you have no time, you can't do anything. So you're going to have to find some time. If you find 5 hours, you can do this in 5 hours. Can you do if you delegate this or carve out this world, would ten be better?
00:43:52:14 - 00:44:11:21
Speaker 2
Well, sure. And it would be better. Like, I mean, whatever you can find, because then that's what you fill your time up with. Record the video, do the things. Maybe you're delegating a thumbnail to Upwork or Fiverr, or you have a graphic designer or you're going to do it on Canva. Like these are things that are just each of those pieces.
00:44:12:00 - 00:44:37:11
Speaker 2
And so if you were just starting and it was just you, then it would be learning the skill sets through that process to record your show, edit it, uploaded, do the things, put it on the audio platforms, take a couple of days off, work on the other things of your business. And so what Latasha James told me was she would come back on Friday, repurpose day and approach the content, chop out the clips a clip, and she did that just in her main video editing software.
00:44:37:17 - 00:44:47:03
Speaker 2
What's so cool is that, like you're offering tools now so that you can make this simple. So if you didn't record here, you can go back to that video file, do it in stream yard.
00:44:48:07 - 00:45:00:03
Speaker 1
We have a trim feature. We also have like a shorts and reels feature where you can actually send your content, you know, repurpose it straight from streaming out to your Instagram reels, Facebook shorts and reels, etc..
00:45:00:09 - 00:45:18:11
Speaker 2
So and so those are amazing tools that give you that leverage. And so they were often lacking a little bit about calendar blocking. We're saying, okay, you've got some meetings you have to be in, you have other things have to do in your business, fulfillment on your products and services. Great. Well then what time are you putting in your calendar so you could get a lot done?
00:45:18:11 - 00:45:35:18
Speaker 2
Grab those stream yards features, take the thing you recorded earlier in the week, find the best part one or two parts, cut those out and then open up your Instagram and you can post it there and then open up your, you know, Facebook real and posted over there. Put a little text in there. And there's all kinds of tools these days that maybe help you write the description faster.
00:45:35:23 - 00:45:55:13
Speaker 2
But even I know as I'm describing this, that no matter what, it's going to have a level of overwhelm, which is ultimately how I still feel if I happen to go to the gym, I never do. And if I happen to go to the gym, though, and I push up the the you know, the bench press are no weight on it to just the £45 bench press are taking.
00:45:55:18 - 00:46:14:00
Speaker 2
And I feel overwhelmed because I'm out of shape. And I love the muscle structure and the you know, to to ultimately push that up. Then the guy next to me is all cut and jacked up because why? Because he's in there doing the reps. And so what I would encourage you is like, this works if you work it.
00:46:14:00 - 00:46:30:27
Speaker 2
It is also kind of a patient's game where why would you think that day one in the gym you're going to be able to put up £300. So why would you think that day one it may be deploying a content strategy like this that you'd be able to just easily do a video podcast and chop it up and put it everywhere because it comes so easily to other people.
00:46:30:27 - 00:46:48:23
Speaker 2
I want to encourage you. It doesn't come easy to anybody. What they did was they punched fear in the face. They punch perfectionism in the face. They started messy. They started before they were ready. They started their show. They had ten bad episodes. The next 20 were also terrible. Then it got a little bit better. They cut out some clips.
00:46:48:23 - 00:47:06:18
Speaker 2
They didn't do that good because the clips weren't the best, but they just stuck with it and they started to learn and get a little bit better each upload and again, to the point of not just the team and systems we have today, but even me as a communicator or formulating my ideas, just hanging out and having a conversation like this with you.
00:47:07:04 - 00:47:33:25
Speaker 2
The first time I was on like a podcast interview or something, my stories weren't polished. I didn't know what I was saying. I stumbled over my words, but after I once I started, the second time was just a little bit better. And so I want to encourage people, even if you are just starting what the data is showing us is the opportunity is real, that those who are embracing social media, marketing, video marketing, they are getting superior results than those who don't embrace it.
00:47:34:06 - 00:47:55:11
Speaker 2
So making the commitment on today's stream or if you're watching the replay, so like I'm going to get in the game, I'm going to do this and I'm just going to get 1% better with every live stream or every podcast or every video I make, I'm going to give myself permission to fail. Forward. Fail. Yours are the stepping stones to success, and I'm going to give myself grace on the journey, too.
00:47:55:11 - 00:48:19:29
Speaker 2
You know, I'm going to allow myself to. Everyone's first videos are their worst videos and and all, you know, and learning new tools. I'm overwhelmed when I have to. I'm over woman. I get a new phone. I'm like, Why did they change the operating system? You know, like, you just give it up and be like, All right, this now and just kind of continuing to learn and continuing to do it because you can do this or you can do this like you can learn this, you are able to to do these things.
00:48:20:05 - 00:48:31:03
Speaker 2
And any hero you see or a guru out there or somebody, some other business that's doing it, the reason that they're doing it great today is because they started messy yesterday.
00:48:31:03 - 00:48:50:21
Speaker 1
Awesome. I mean, that is so true. And I love the gym analogy. I think that that just makes it very clear, like you can't go in day one and expect to be benching £300 and be awesome. If that was the case, you'd probably break yourself. Yeah, same way and anything so. So thank you. I think that's the perfect note to end on.
00:48:50:21 - 00:49:10:09
Speaker 1
So thank you so much for your insight. And we got a ton more comments in the questions in the comments section. I'm sorry we couldn't get to every single one, but thank you so much, Sean, for for your insight and for joining us today. I think this this talk was so enlightening and hopefully very inspiring for our audience, because I certainly felt inspired.
00:49:10:09 - 00:49:13:12
Speaker 1
So so thanks again for joining us. I really appreciate it.
00:49:14:02 - 00:49:19:24
Speaker 2
Appreciates you, Kelsey. Thank you, everybody. So grateful to hang out with you today and really appreciate you.
00:49:20:11 - 00:49:46:21
Speaker 1
Awesome and be sure to to visit Sean and think media at WW dot think media dot com awesome have a great one Sean cheers awesome okay oh my gosh we are I'm speechless that was such a such an information full segment and I'm still processing all of it but that was amazing. I hope everyone really enjoyed that as much as I did.
00:49:47:02 - 00:50:18:14
Speaker 1
I now would love to transition us into our second segment here. I would love to introduce to you my my dearly beloved coworkers, Nikki and Maggie. They are both from our stringer, our customer support section of Stringer. They're our customer support managers or our systems. They have a ton of insights in and examples of ways you can leverage video because they are working all day long inside of our streaming, our business accounts and with our stringer business clients.
00:50:18:14 - 00:50:48:23
Speaker 1
So I would love to welcome both Maggie and Nikki on stage to join me. Let's overlay down with thanks for joining me today. Yes, hi everyone. With you. Awesome. So I'm excited to pick both of your brains today. A little bit about leveraging video specifically with stream yards. So we just heard about why you should use video from Shawn.
00:50:48:29 - 00:51:23:11
Speaker 1
So let's discuss how Nikki, tell me, how have your customers been leveraging video? Oh, my gosh, that is the million dollar question. Honestly, so many different ways. I'll just give a few quick examples and then I know Maggie will give a few as well. But one of my favorite examples is community building. So I have a really unique use case that one of my business customers is I work with a lot of schools that are using streaming hard to connect their community, get that engagement and build their community right.
00:51:23:11 - 00:51:52:22
Speaker 1
So Everyone's involved. It's teachers, students, parents, some examples how they use the stream. Our studio is they stream Monday morning announcements a lot, their live science fair sporting events, updates and communications with their parents. So that is just one that I love. I think it's so unique and is a way of building a community. And then another one that I wanted to share is how sales teams are using it.
00:51:52:22 - 00:52:20:10
Speaker 1
So I have quite a few sales teams that are using stream our business to generate revenue, grow their pipeline and how they're doing this is they're actually using the record as recording studio, capturing either a demo, highlighting new product features and then after prospect calls or in their outreach, they're actually sharing these videos that embedding them or sharing the link to this video.
00:52:20:14 - 00:52:42:25
Speaker 1
And it just makes it more personal and just a quick little stat here, 40% of deals closed faster with customer video. So if you're in the sales world out there, shout in the chat. That is, you know, make it more personal. Make it like you are talking to them face to face. So that's just a few examples that I wanted to share.
00:52:42:25 - 00:53:05:15
Speaker 1
That's an amazing stat. I had no idea, but that makes sense. I think it's like personable and kind of unique and so that about 40% is a high number, but it actually doesn't surprise me. Thank you for sharing that with us. Now, Maggie, do you have anything to add here? Just a quick one, I'll say, of building on the community piece.
00:53:05:21 - 00:53:36:26
Speaker 1
I have business customers who are using streamers specifically for their social media channels. All social media teams will be creating content and using that to extend the reach to Facebook, LinkedIn, all the good things. So that has been really helpful for them to share videos or webinars that they've maybe even prerecorded sharing with a larger audience. Also. Yeah, this actually leads me to my next question.
00:53:37:06 - 00:54:12:04
Speaker 1
So what happened? Products or current features are helping current businesses. I can jump in on that one first. So some of my customers are not just using Apple products and shooting art for live video, but also prerecorded and then repurposing it. So for example, customers may be using streaming to record their keynotes, their panels, all kinds of content and then using happen as their virtual venue for attendees to come in and view their content in an engaging way.
00:54:12:13 - 00:54:38:01
Speaker 1
And further, they may even be using streaming hard to schedule that prerecorded content so that someone doesn't have to be in the background pressing play. So it's really cool to see all of those things come together and make it really easy to share content. And for those in our audience who are less familiar with the hop and platform hop and is a stringer, it's parent company and we kind of work very parallel to them.
00:54:38:01 - 00:55:01:00
Speaker 1
It's a virtual event platform, so you can stream from your streaming account into hop and where you would host your audience in certain event scenarios. So that that is it's a really cool way to leverage streaming art and to utilize it for your events. Yeah. Nikki do anything to add about that? I do, yeah. So actually we're in right now.
00:55:01:00 - 00:55:22:20
Speaker 1
I don't know if any of you have tried it yet. Hopefully you have. It's live within your accounts today. But streaming hard on air is what we're on right now. What we're hosting this live show on so you can host a webinar, a live stream like we're doing today, hosted an event all within stream yard, and you can also embed it onto your website to bring your viewers straight to your website, right?
00:55:22:20 - 00:55:45:25
Speaker 1
If you want to get some more traction there, that's a great option as well. You have optional registration, so y'all registered to join the show, right? And receive the automatic emails to add your calendar friendly reminders and then the on demand recording. I know the chats. Been asking a ton. Will this this particular recording be available after the live show?
00:55:45:28 - 00:56:19:01
Speaker 1
Yes it is. You can also enable on demand as an option for your on air webinar. So that is honestly one that it's hot off the press. It's a new feature on air so highly recommend to use it. If you haven't tested out, it's live within your account as we speak also. So we talked, I talked with Shawn a little bit about content repurposing and that seems to be a very important way, especially with so many new platforms out there and so many ways of consuming content.
00:56:19:15 - 00:56:46:02
Speaker 1
But I would love to hear from you both about content repurposing. What are some ways you are seeing businesses repurpose their content? Yeah, I'll I'll jump in real quick, Maggie, and then take it away. But I think repurposing I put this in the chat, you've already created the content, right? You've done the hard work, reuse it, repurpose it, you know, like make sure it's reaching a broader audience and more destinations, more platforms right to your social channels.
00:56:46:02 - 00:57:07:20
Speaker 1
So I have a lot of customers that are using our video streaming function. So I think, Kelsey, you touched on it, our video streaming, we have a splitting function as well. And then a new one is editing to shorts and real. So that's with up to 62nd content that you can then push to your social channels as well.
00:57:07:20 - 00:57:26:23
Speaker 1
So I think, you know, reuse, repurpose, make sure your content is getting out there. You worked so hard on it and you want it to reach a broader audience. So repurposing is a great way for that and it is so easy to do now straight from your streaming account because I know a lot of there was some overwhelm.
00:57:26:23 - 00:57:43:04
Speaker 1
I think for some of us hearing about Sean's, you know, all of his expertise and he even said he's overwhelmed. So to mitigate some of that overwhelm, a lot of these features are within streaming art. So make sure to check that out. And hopefully having a lot of things in one place can kind of ease that a little bit.
00:57:44:25 - 00:58:16:24
Speaker 1
Yeah, and I'll just tack on a little bit because we talked a lot about this in the segment with Sean and I'll just really hammer on it using short form video and using that video for podcasting. It's a great way to get double duty out of whatever you're creating. So I have customers who are recording their content in the studio, and while they share that content, they also use the local or the ISO recordings to duplicate their efforts and share that content in the form of just audio or podcasts as well.
00:58:17:08 - 00:58:37:20
Speaker 1
So, you know, that's what we also talked about, is people like to consume content in different ways. I am a podcast listener. I love to throw on a podcast and listen to it while I'm multitasking. Other people love to take in video content. Podcasts just don't do it for them and having the option to do both. I mean, even last night I was listening to a podcast on my drive home.
00:58:37:29 - 00:58:57:13
Speaker 1
I got home and then I put on the video version because I had a chance to sit down in front of it. So it's really cool to have the option for both and to maximize your audience that way. Yeah, that's so true, Maggie And I'm glad you touched on that because I am not generally a podcast person like I am someone who likes to watch it if I'm going to watch it.
00:58:57:23 - 00:59:20:13
Speaker 1
So I love hearing like, you know, because everyone has their favorite way of consuming content. I'm an Instagram person, so like most of my stuff I get from scrolling, you know, the reels. But I love hearing that you're a podcast person and Nikki, what's your preferred form? I'm like you, Kels. I'm I'm Instagram. I'm starting to get into podcast, though, honestly, on my walks or runs or even just traveling in the car.
00:59:20:13 - 00:59:44:12
Speaker 1
I think podcasts are perfect for that. Amazing. Thanks for sharing that. Okay, we're way over time. So I'm just going to ask you guys one final question and then we'll wrap this up. We are going into a giveaway right after this. Stay tuned. AUDIENCE But I would love to know both. What is one action item that you want people to really take away from this time?
00:59:44:12 - 01:00:06:03
Speaker 1
I would say current customers, we want to talk to you. So if you have a customer success manager and you know who that is, please reach out or if you aren't sure who to reach out to, reach out to our support teams. And we would love to hear feedback from you, discuss your thoughts, ideas, needs and really help turn those ideas into reality.
01:00:07:08 - 01:00:27:10
Speaker 1
So Nikki, love that. I'll just add one quick thing if you haven't already, I highly suggest subscribing to our product updates page. So today you heard about a ton of new features that recently came out. I've been seeing the chat go crazy for some of those shorts and real. All the new guest destinations that just launched this this morning.
01:00:27:11 - 01:00:47:22
Speaker 1
Got that email so highly recommend subscribing to this. It just keeps you and your team in know on what the latest is, new features, improvements and all the good things coming from streaming and how do they how to do that. Yeah, this is a great question. So Joanna just popped it in the chat and then it is across here.
01:00:47:22 - 01:01:13:20
Speaker 1
So just go to new dot streamer dot com and you'll subscribe on the right hand side. Once you click that link, it just says subscribe and pop in your email and you're good to go Perfect. Well, thank you both for joining me. This was short, but very sweet. We really appreciate your insight and your experience with working one on one and hands on with customers is so valuable.
01:01:13:20 - 01:01:49:16
Speaker 1
So thank you for taking the time to share that with our broader audience. Of course. Thank you, Kelsey, and thanks everyone, each and every awesome we went by. Okay, you guys, we have reached the end of our time where even 4 minutes over time. So thanks for bearing with me. If you are interested in learning more about starting your own business, connecting with us one on one, just if you're interested in anything streaming, we are your people and you can talk to us at stream your dot com slash business, so please don't hesitate to reach out.
01:01:49:24 - 01:02:10:22
Speaker 1
We're super excited about our our business plan because it is an awesome way for you to grow and connect with your audience and to grow and expand your business as well. So we hope to see you in all of our future events. Thanks again for taking the time. I hope you really enjoyed it. Hi Deshawn. Thank you. I hope this was a fun Thursday afternoon activity.
01:02:10:22 - 01:02:20:08
Speaker 1
It sure was. For me to host with you all. We really appreciate you. Don't hesitate to reach out. And that's it. Happy streaming, everyone. See you in the next one.