Expo booths let your vendors, sponsors, and partners showcase their products and services and interact with attendees.
This lesson will cover all the components of building an expo booth within Hopin.
Do you want to create great vendor booths and exhibition areas for your events to let your attendees interact directly with your vendors? Then Hopin’s Expo area is just what you need.
The Expo area is the exhibitor hall of digital vendor booths. It is great for all kinds of exhibitions, such as trade shows or fairs, where event-goers can “walk-around” to visit the booths that interest them, interact with the vendors, and take action.
Each booth at your event can contain pre-recorded or live video content, branding, Website and Twitter links, special offers, salespeople on live camera, and customised CTA button.
You can easily set up your booths from the Venue > Expo menu.
Add a booth and fill out the required information, such as Vendor name, email, headline and description.
You can decide what size and priority your booths should be displayed in. Larger booths will attract more attendees to higher tier vendors and sponsors and the priority will determine the order your booths are shown in. The lower the number, the higher will be the booth’s priority. This is a good way to distinguish your highest tier vendors.
Additionally, you can upload a logo and background picture, as well as add tags to help your attendees find your booth.
The next step is to choose how to provide content in your booth. You can choose from Youtube, Vimeo, Wistia, Google Slides or running your booth as a session. In that case you can even set up a fallback provider to seamlessly switch between a live session and video or slide content.
A really great feature of the expo area is the Call-to-Action button. With this call-to-action button attendees can either register their interest or access a vendor’s website for more information or a special discount for example. After the event, the vendor can then see who registered interest or visited their website and follow up with attendees to keep up the momentum.
Here you can find the options to link a vendor’s social media profiles, discounts and promotions, as well as some great integrations to get the most out of a booth.
There are so many different ways to use the Expo booths in your event! Get creative and engage your attendees!