Meet Snyk, a developer security company that engaged thousands of developers and customers by hosting a one-of-a-kind global security conference on Hopin

Empowering a global community of developers to prioritize security

Snyk ran three days of seamless content, with more than 100 speaker sessions spread across five tracks. Speakers from both the developer and security communities joined the event stages, helping to encourage dialogue between disciplines. 

On SnykCon’s main stage, ‘people hacker’ Jenny Radcliffe discussed how the human aspect of security is often its biggest vulnerability and Microsoft Regional Director Troy Hunt shared his story of processing more than 11 billion records of breached data. Snyk’s leadership team also delivered keynote speeches, and the company’s product team offered demos of Snyk’s capabilities. 

“We really set out to achieve a pretty diverse set of speakers in terms of the speakers themselves and in the topics they were going to present upon. We market to two very distinct audiences, and SnykCon is an event in which we bring those two audiences together.” –Lindsey Cohen, Director of Event Marketing, Snyk

To get everyone involved, Snyk organized a number of interactive experiences, including a game of “Fetch the Flag,” a 10-hour capture-the-flag-style live hack event featuring Snyk’s mascot, Patch the dog. This popular activity engaged developers from around the world, helping them connect with and learn from thought leaders beyond the traditional conference format. Snyk’s security research team created these challenges and attendees used the Expo area of the virtual conference as a help desk for advice and troubleshooting.

Snyk also hosted a number of engaging sessions to vary the pace and get attendees networking between sessions including performances by a magician, a developer-turned-comedian, and a DJ who codes his sets.

The Hopin features that made SnykCon a success

These are some of the Hopin features that helped make SnykCon 2021 the most engaging and interactive to date:

• Registration: Snyk used Hopin’s registration functionality to create different ticket types for the various event audiences and target personas. 
• Customizability: Hopin’s adaptable nature meant Snyk could build a truly customized, on-brand experience.
• Integrations: Hopin’s integrations with Marketo and Salesforce were vital to Snyk’s pre-event promotion strategy. The integration with Figma also allowed for beautiful design elements throughout the conference.
• Event Stages: Developer security experts took to Hopin’s event stages to share invaluable expertise on how developers can work with their security counterparts to build more securely across their applications. 
• Expo area: Snyk hosted an interactive “Fetch the Flag” competition for SnykCon, using Hopin’s Expo area as a help desk where attendees could chat with experts. Sponsors also enjoyed their own customizable booths where they could host content, answer questions, and offer exclusive discounts. 
• Chat: The Snyk team engaged directly with attendees via chat, encouraging lively conversation as the community reacted to SnykCon speakers and product announcements.
• Networking: Hopin’s one-on-one and group networking features facilitated connections among attendees during fun, informal sessions.