Connected virtually, connected globally
API Specialist Sensedia helps enterprise companies get the most out of their digital presence by unlocking data, enabling ecosystem-based innovation and simplifying the journey to a more open, digital and connected world. Events play a major role in this journey, providing a space to give back to the community and uncover new ways of using APIs.
In 2015, Sensedia launched APIX, a 250-person conference hosted in São Paulo, Brazil. Since then, APIX has grown to more than 1,600 attendees and become a key date in the calendar for the API community. It's an annual milestone for Sensedia as well, with the marketing, sales, people, production, and professional services teams all contributing. Customers are invited to speak, share strategies, and attend educational breakout sessions.
In 2021, Sensedia started planning a new virtual edition of APIX to welcome a larger, global audience. The new format aimed to provide a more accessible and engaging experience for APIX attendees worldwide.
"It's not only about moving from a physical event to an online [event]. It's rethinking all the strategy, all the experiences that we'd like to bring to attendees [...] Hopin was the best platform for the experience." –Lucas Tempestini, Global Marketing Manager, Sensedia
Hopin's ability to integrate with a vast ecosystem of other platforms for translation, analytics, and post-event campaigns was a deciding factor for Sensedia when choosing their event platform. For example, Hopin's Stripe integration meant attendees could buy tickets in their local currencies. And the platform's integration with Kudo gave Sensedia the ability to provide live interpretation and translation so attendees could enjoy all the conference's content in their local languages.
Hopin's registration features were also crucial to Sensedia's pre-event communication strategy. The registration page for APIX hosted on Hopin contained all the key information attendees needed, including the event schedule, speakers, sponsors, and booths. This gave Sensedia’s marketing team a single point of focus when looking to drive buzz and registrations.