Highlighting the potential of hybrid with Hopin’s highest ever NPS
As an all-in-one event management platform that helps people come together for meaningful shared experiences no matter where they are in the world, Hopin is known for pushing boundaries. So, expectations were high for the company’s first-ever hybrid event and Hopin delivered with it’s highest NPS score of any Hopin event to date: 8.8.
Eager to showcase the potential hybrid has to offer, the Hopin team produced Illuminate by Hopin, an event in July of 2021 that bridged and connected online and in-person experiences. Event professionals had the opportunity to attend Illuminate on site at the JW Marriott Hotel in Los Angeles, California, to take in Hopin’s in-person event solutions, or virtually via Hopin’s Virtual Venue.
"Hybrid is a big topic amongst event organizers, trying to figure out how to do it and where to start. And we thought it was really important for us as the leading shared experiences platform to have our own hybrid event, to really showcase how it's done, and bring together both the virtual audience that we find with so many of our events with an on-site audience for the first time ourselves." –Brianna Haag, Director of Demand Generation, Hopin
Heading into summer of 2021, with safety being of highest priority, Hopin put extensive requirements in place for in-person attendees, including rapid testing for COVID-19, socially distant event spaces, and color-coded wristbands that signaled to fellow guests what each attendee’s comfort level was when it came to physical contact. By highlighting these safety measures clearly in pre-event communication, Hopin quickly built a guest list of more than 100 clients and partners who were happy to attend Illuminate for an intimate in-person experience.
The team drove registration and buzz among virtual attendees by offering early bird registrants the chance to win a VIP meet-and-greet with the event's keynote speaker, Nobel Laureate Malala Yousafzai. They also focused on accessibility, using Hopin’s integration with Kudo to offer interpretation in multiple languages as well as closed captioning on all content.
Illuminate was also Hopin’s first foray into solicited sponsorships. Sponsors received promotion before the event and across Illuminate content. They also had virtual booths in Illuminate's online expo area, with dedicated team members from Hopin helping them with set up and branded deliverables. These low-lift but highly inclusive sponsorship packages were an instant success, and Hopin quickly landed HubSpot, Sendoso, Prezi, Snapbar, and KUDO as Illuminate sponsors.