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What’s new?

Monthly Product Update

Read more about Hopin's January 2022 product updates that help with simplifying event creation, optimizing the attendee experience, and enhancing event production, expanding tech integrations.

Monthly Product Update

Read about Hopin product updates that help with audience engagement, data & insights, production quality, hybrid solutions and more.
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2022 Guide to Hybrid Events

Hopin's 2022 guide to best-in-class hybrid events: what they are, why they're important, and how to ensure they're successful.

2022 Guide to Hybrid Events

Hopin's 2022 guide to best-in-class hybrid events: what they are, why they're important, and how to ensure they're successful.
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What’s new?

#EventProof: Level-Up Your Virtual Experiences

Join event industry peers for a half-day summit dedicated to showing event profs how to become #EventProof. You’ll learn how to level-up your virtual events and craft online experiences that satisfy attendees and sponsors alike.

2022 Event Planning Toolkit

Download our free Event Budget, Event Brief, and Run of Show Templates to make planning your in-person, hybrid, and virtual events easy. Save time, stay organized, and feel confident you and your team are on the right track.

Hopin XC: The Global Summit for Experience Creators

Join us for the inaugural virtual summit to recognize, celebrate, and elevate the professionals behind the experiences that define us and make the world feel closer. You'll learn how industry thought leaders are engaging distracted audiences and discover innovative ways to gather.
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What’s new?

#EventProof: Level-Up Your Virtual Experiences

Join event industry peers for a half-day summit dedicated to showing event profs how to become #EventProof. You’ll learn how to level-up your virtual events and craft online experiences that satisfy attendees and sponsors alike.

Hopin XC: The Global Summit for Experience Creators

Join us for the inaugural virtual summit to recognize, celebrate, and elevate the professionals behind the experiences that define us and make the world feel closer. You'll learn how industry thought leaders are engaging distracted audiences and discover innovative ways to gather.
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SheetsCon logo

How thousands attended a virtual Google Sheets user conference

About SheetsCon

Ben Collins, a Google Developer Expert and educator focused on Google Sheets and Apps Script, is the founder of Collins Analytics LLC and The Collins School of Data, where he creates online courses and writes about working with data. In 2019, he heard about Hopin through a webinar and immediately saw the potential for an online event around the topic of Google Sheets.

Challenge

His vision was to create an online experience that brought together thousands of Google Sheets users from diverse industries, to learn from industry experts, network with other professionals and be inspired by the magic of Google Sheets. He decided to run it as a free, two-day online conference

I wasn't interested in creating an in-person event because of the cost and complexity. But I still wanted to create an engaging and rich experience for attendees. Hopin was the perfect partner for my vision.
#
Ben Collins
Google Developer Expert

Solution

SheetsCon was held over two days in early March 2020. They had 11 expert speakers —one of whom was a project manager from the Google Sheets team and he announced a new feature for the first time at the event — as well as networking, roundtables and vendor booths.

To increase engagement and strengthen the SheetsCon brand, Ben and his team created swag bags to give away during the conference, consisting of t-shirts and stickers. To win one, attendees had to either visit at least five of the vendor booths or share something about SheetsCon on social media.

Result

SheetsCon had over 6,700 registrations and over 3,800 attendees for the live event (57%). It resulted in about 3,500 new and high-quality leads for the organization's online training business and future SheetsCon event attendees. "It was a lot of work, but it was a really fun and energizing two days" said Collins.

I developed really good relationships with speakers, vendors and attendees and it established the SheetsCon brand and laid the foundations for future, bigger, events.
Ben Collins
#

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UCLA

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SheetsCon
SheetsCon

How thousands attended a virtual Google Sheets user conference

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How Treehouse taught students to code on Hopin

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Moving your event online actually amplifies the value of sponsoring it

Get our free ebook How to Generate 6-Figure Value for Virtual Event Sponsors today.
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