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UK House 2021

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Sandra Rodriguez

Director/Producer, Visiting Lecturer MIT, Member of UCIE Cohort 2020-21

HaZ Dullul

Co-Founder, Hazfilm Ltd

Aoife McGuinness

Neuroscience Consultant, HeyHuman/HeyLab

Deepa Mann-Kler

Artist & Visiting Professor, Future Screens NI

Neelay Patel

CEO, Digital Theatre

Lina Srebrova

Lead XR Strategy Consultant

Rene Pinnell

Founder and Designer, Artizen

Anna Fogg

Strategy Director, The Mill

Kim-Leigh Pontin

Creative Director, Nexus

Matthew Duhig

Co-Founder and Technical Director, FX Digital

Joe White MBE

British Consul General in San Francisco and Technology Envoy to the US

Will Jackson

Director, Engineered Arts

Alan Vallance


Darren Emerson

COO, East City Films, producer and director of immersive experiences

Ben Lane

Senior Manager, Enterprise and Innovation, Arts Council England

Diana Williams

Producer and Co-Founder of Kinetic Energy Entertainment

Owen Hopkin

Director of Audience Insight and Innovation, Arts Council England

Annette Mees

Head of Audience Labs, Royal Opera House

Elle Osili-Wood

Creative Advisor Festival, UK* 2022 R&D

Nwando Ebizie

Artist and Creative Advisor, Festival UK* 2022 R&D

Maurice Jones

Artistic & Communications Director, MUTEK.JP

Jessica Driscoll

Head of Technology, Immersive, Digital Catapult

Neil Davidson

CEO, Hey Human/HeyLab

Xinran Yuan

Head of Global Partnerships, HTC Vive Arts

Asha Easton

Immerse UK Lead, KTN

Gareth Deakin

Head of Business Development and Marketing, AI Music

Conor Roche

BOP Consulting

Nathalie Clermont

VP Programs and Business Development, Canada Media Fund

Emanuela Maggioni

CEO and Co-Founder, OWidgets

Cleo Engineered Art

Engineered Arts' latest Mesmer entertainment robot

Antoine Cayrol

Producer, Atlas V

Persis Jade Maravala

(Artistic Director ZU-UK, Member of UCIE Cohort 2020-21

Fran Sanderson

Director of Arts Programmes & Investments, Nesta

Gee Davy

COO, Association of Independent Music

Greg Reed

Vice President of Technology Partnerships & Innovation, NBC Universal

HAM the Illustrator

Digital Artist and Illustrator of Munkination

Jeremy Jackson

Games Market Analyst, Newzoo

Imo Kaufman

PhD Candidate, University of Nottingham

Simon Downing

SVP Channel Head Factual and Sport, Discovery

Shama Rahman

R&D Project Lead, Away To Mars

Remer Rietkerk

Head of Esports, Newzoon

Lynda Clark

Research and Development Fellow in Narrative and Play, InGAME

Adrian Wootton OBE

CEO, Film London and the British Film Commission

Luca Chiovato

Esports Market Analyst, Newzoo

Sheree Folkson

Director, Bridgerton

Leah Kurta

Innovation Lead, i2 Media Research Limited

Lawrence Chiles

Head of Digital Services

David Rosenberg

Artistic Director, Darkfield

Sam Hunt

Programme Director, Festival UK* 2022

Marian Ursu

Director, Digital Creativity Labs, University of York

Aisling Conlon

Marketing Manager, UKAEG

Mark Leaver

Independent Consultant

Robin McNicholas

Creative Director, Marshmallow Laser Feast

Alastair Barrow

CEO, Generic Robots

Joel Mishcon

Founder and CEO, Chrome Productions

Niall Thompson

MD, Dandelion & Burdock

Sarah Ellis

Director of Digital Development, Royal Shakespeare Company

Ed Stack


meriko borogove

Advisor, Technologist, Photographer, ScanLAB Projects

Victor LEBON

Chief Innovation & Strategy Officer, ICP

Lydia Czolacz

Graphic Designer, University of Huddersfield

Toby Coffey

Head of Digital Development, National Theatre

Cal Jepps

Senior Designer, City ID

Jung In Jung

Research and Development Fellow in Interactive Engagement, InGame

Simon Wheeler

Global Director of Commercial Strategy, Beggars Group

Chantal Epp

Entrepreneur and Founder, ClicknClear

Zhao Zhang

Data Strategist

Clare Reddington

CEO, Watershed

Richard Hemming

Researcher, StoryFutures, RHUL

Liz Rosenthal

CEO and Founder, Power to the Pixel

Adam Whyte

CEO, Edge

Emma Cooper

Project Lead, Cooperative Innovations

Rebecca Gregory-Clarke

Head of Immersive, NFTS and StoryFutures Academy

Luke Ritchie

Head of Innovation & Partnerships, The Philharmonia Orchestra

Pat Kane

Writer, Musician, Futurist and Activist

Glen Neath

Artistic Director, Darkfield

Yassmine Najime

Studio Manager, Producer and Head of Development, Painting Practice Ltd

James Rendell

Lecturer in Creative Industries, University of South Wales

Zaid Al-Zaidy

Group CEO, Beyond Collective

Amy Williams

Founder & CEO, GoodLoop

Dora Filipovic

Researcher, University of Surrey

May Abdalla

Executive Producer and Co-founder, Anagram

Simon Reveley

CEO, Figment Productions

Gaelle Mourre

Writer, Director, Producer, Fat Red Bird

Alexandra Rowse

Senior Producer, Punchdrunk

Gabi Coroa

Head of Sustainable Projects, Experience is Everything

Orlando Wood

Chief Innovation Officer, System1 Group

zenon olenski

Thing Maker, Designerzen

Martin Beverley

Chief Strategy Officer, adam&eveDDB

Marie Owen

CEO, LS Productions

tracey mcgarrigan

CMO, Polystream

Paul Simonet

Founding Partner, Experience is Everything

verta maloney

Co-Founder and CCO, *gameHERs

Andrew Chitty

Challenge Director, UKRI

Mike Todd

CEO, Near-Life Tech

Oliver Yonchev

MD, Social Chain

Daniel Cheetham (

Chief Innovation Office, Happy Finish

Jon Caplin

Associate Creative Director, PRELOADED

Charlotte Mikkelborg

Creative Director, Picture This Productions

Rob Eagle

Researcher, UWE

Kati Price

Head of Digital Media, V&A

Mark Bamford

Founder and CEO, Viktrs

Casandra Strauss

Director of Innovation and Special Projects, BPI

Pascal De Mul

CEO, Exit Live

Maddy Crosti

Programme Lead CreativeXR, Digital Catapult

Álvaro Cáceres

GUI Technical Manager, Digital Creativity Labs, University of York

Anne Torreggiani

CEO, The Audience Agency

Elizabeth Diaferia

Senior Advisor, Creative Industries Trade & Investment Board, DIT, DCMS

Chris Speed

Director of Creative Informatics, University of Edinburgh

Lottie Webb

Senior Designer, City ID

inderjit birdee

Co-founder, AI Music

Neil Henderson

CEO, St Luke's


Artist & Virtual Realist, Gibson/Martelli

Davy McGuire

Director, Studio McGuire

Florian Block

R&D Director, Weavr Demonstrator

Kate Wellham

Immersion Co-Ordinator, Live Cinema UK

James Barlow

Founder & CEO, FKB

James Bennett

Director, StoryFutures

David Jackson

Vice President, EA SPORTS

Matthew Shaw

Co-Founder, ScanLAB Projects

Denise White

Founder and CEO, SPATIALx

Jonathan Freeman

Professor of Psychology, Goldsmiths, University of London

Gareth Llewellyn

Co-Founder and CEO, MagicBeans

Tracey McGarrigan

CMO, Polystream

George James

Founder & CEO, Be-Hookd Digital

Tom Carter

CTO, Ultraleap

Katie Deighton

Reporter, Wall St Journal

Jane Asscher

CEO and Founding Partner, 23red

Stephen Mead

Integrated Producer, adamandeveddb

Simona Manni

Researcher, University of York

Rapha Dias

Co-Founder and Film Director, Squarepixel Films

John Durrant

Director, BDh Immersive

Becky Caldwell

Global Digital Content Director, Mars

Caroline Rush CBE

CEO, British Fashion Council

Michael Weeman

Digital Commerce, Marketing, and Technology Executive

Janet Hull

Director of Marketing Strategy, IPA

Glen Learmond

Data Scientist, Tech Nation

Sol Rogers

CEO and Founder, REWIND

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Hosted by

Beyond Conference

A three day conference in October 2022, where thinkers, makers, investors and researchers across the creative industries come together to explore the relationship between creative research and business innovation. The 5th annual BEYOND conference will take place at the Cardiff City Hall, with additional activities at the Museum of Wales and online.

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Showcase Booths


We’re the UK and we’re ready to trade with you.

Arts Council England

England's national development agency for creativity and culture

Audience of The Future Live

Celebrating innovation in creative R&D, with exciting projects from Audience of the Future & Creative Industries Clusters programmes (UKRI).


With its pool of diverse skills, global talent and world class creative capabilities, the UK Advertising market is not just your gateway to Britain; it’s your gateway to everywhere. UK Advertising is made global.

British Council

We build connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language.

British Undeground

BRITISH UNDERGROUND is a creative production company that produces showcases and strategic development projects in music and the arts that focus on international success.

Advertising Association

The Advertising Association represents UK advertisers, agencies, media, and research services in the advertising industry.


UKRI convenes, catalyses and invests in close collaboration with others to build a thriving, inclusive research and innovation system.

Curatours - Museum of Plastic 2121

In the future single use plastic will only be in museums.

Cutting Room

A novel video production tool for authoring interactive stories

Head Holiday

Smartphone-enabled app showing a curated selection of 360 degree videos from around the world to be viewed immersively for entertainment and wellbeing

HoloHub: VR Training Platform

Democratising access to VR training

I've Got'a Feel(ing)

Making it easier to incorporate touch into the digital and immersive creative arts


A Smile Powered Synthesizer


Universal Mocap Streamer


Redefining the Animation Pipeline

Plan V

A set of virtual production tools for Unreal Engine


A time sensitive mapping application revealing the cultural narrative of the city.

Immersive Arcade

Immersive Arcade: The Showcase is the first national collection of the best of British virtual reality (VR) and 360 experiences.


A groundbreaking mixed reality volumetric audio experience.

The Invited

The Undead Brought to Life

Virtual Veronese

Bringing Italian Art History to life in Virtual Reality with The National Gallery, London

Virtual Decisions

An Interactive Virtual Reality Film for PSHE Workshops


City of London VR

International Response Immersive Learning Project

VR project to support the WHO's Emergency Medical Teams programme.

Audio workflow, collaboration and rights tracking. From idea to release.


BPI represents the UK’s recorded music industry, which is one of the most exciting and thriving music sectors in the world. British artists account for one in eight albums purchased by fans around the globe.

Creative Industries Council

The Creative Industries Council (CIC) is a forum of government, creative businesses and other creative organisations.

London and Partners

London & Partners is the international trade, investment and promotion agency for London. It is our role to promote London internationally as a leading world city in which to visit, study, invest, grow and meet.

Innovate UK

Innovate UK helps businesses develop new products, services, and processes they need to grow through innovation.


Unlocking the creative potential of immersive content


23red is a purpose-driven creative agency that develops brands and campaigns that change behaviour for the better.

AI Music

AI Music enables brands to develop deeper connections with their audiences through the power of AI and music.


The most accurate source of global music songs data, using bespoke technology and machine learning. - AI-powered branching narratives

Power your interactive and immersive stories with which brings your characters and stories to life, and casts your audiences inside the story itself. is the world-leading platform that lets you focus on creativity, while we look after the complexity behind-the-scenes.


Convosphere is an insights agency working in 45+ languages delivering actionable insights with cultural relevancy.


We specialise in amplifying demand for your brand around the world

Digital Detox

Strategy, Design and Development Agency

Engineered Arts Ltd

We make the most memorable interactive character experiences in the world. A unique combination of state of the art technology with a focus on engagement means nothing comes close to meeting our humanoid robots.

Factory 42 Ltd

Immersive content creators reimagining the future of entertainment

Filmily Ltd

Filmly is the leading Fan Engagement Platform. We harvest audience generated content and automatically create highly targeted video walls and films that can be played in venues, over broadcast and across social media.


Good-Loop is the purposed-powered advertising platform.

FX Digital

Award-winning Connected TV app and Voice app development agency.


HeyHuman combines marketing expertise & creativity with agility to give brands competitive advantage.

Latimer Digital

Latimer is a digital creative agency specialising in co-created programming, content and campaigns.


REWIND is a real-time spatial experience company focused on merging the physical and digital to create experiences people love.

Social Chain


Pioneering possibilities with virtual spaces, interactive gaming and film

Territory Studio

Territory Studio is a boutique studio with a focus on design, animation and visual-effects.

This Is Tommy

A modern communication agency which puts digital at the heart of integrated ideas.