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Knotch Presents: The Content Revolution

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Schedule

· Stage
Welcome
Our hosts kick off the day, share how to navigate the Hopin platform and the sessions you don’t want to miss.
Ray Tierney Ryann Slone
· Stage
Preparing for an Intelligent World of Content
Knotch CEO & Co-Founder Anda Gansca discusses the themes of our event—Rise, Arm, and Act—and how they will spark the content revolution.
Anda Gansca
· Stage
Thriving in an Evolving Content Landscape
Rob Norman sits down with BlackRock’s Global CMO, Frank Cooper, to discuss what it takes to succeed in a rapidly evolving content landscape.
Frank Cooper Rob Norman
· Stage
Rising Trends in Content Technology
This discussion with data-driven brands, HPE and NI, covers what you need to consider when building out an effective content tech stack.
Brad Armstrong Horst Bothe Andrew Bolton
· Stage
Making Our Content Intelligence Platform More Intelligent
Learn about the future of the Knotch Content Intelligence Platform and why the world’s most notable brands rely on it.
Matthew Wasley Lucas Galgano
· Stage
Content Champions Roundtable
Hear from leaders in non-content roles at SimpleMills, OneSpace and more, who successfully advocate for their companies to create great content.
Ryann Slone Todd Hassenfelt Yves Le Breton Amanda Wolff
· Sessions
Implementing a Messaging Strategy for Challenging Times
Learn from Cigna how to implement a messaging strategy during a time of crisis that addresses multiple audiences.
Lauren Mercaldi Chris Gunn
· Stage
Carla Hassan: Opportunity Maker
Citi’s recently appointed Chief Marketing Officer, Carla Hassan, discusses her career journey, and how her identity shaped her role as a storyteller.
Anda Gansca Carla Hassan
· Stage
State of Content Careers Report
Learn key insights from Knotch's 2020 State of Content Careers report presented by Matthew Speiser.
Matthew Speiser
· Networking
Wrap-up & Networking
Click the "Networking" icon in the left nav to meet someone new!
Ray Tierney Ryann Slone

Speakers

Anda Gansca

CEO & Co-Founder

Brad Armstrong

Chief, Global Marketing at NI

Aaron Bernstein

Senior Director 2, Insights & Advocacy at Walmart

Ryann Slone

Co-Host

Ray Tierney

Co-Host

Matthew Speiser

Marketing Content Manager at Knotch

Carla Hassan

Chief Marketing Officer at Citi

Amanda Wolff

Chief Marketing Officer at OneSpace

Yves Le Breton

Global Head of eCommerce at Inside Group

Todd Hassenfelt

Sr. Director of Ecommerce at Simple Mills

Chris Gunn

Director of Client Partnerships at Knotch

Lauren Mercaldi

Global Lead Digital Content Strategy at Cigna

Lucas Galgano

Head of Product at Knotch

Andrew Bolton

SVP, Chief Client Officer at Knotch

Rob Norman

Director at Knotch and Former CEO of North America at GroupM

Matthew Wasley

Head of Product Marketing at Knotch

Horst Bothe

Director Marketing Content Management at HPE

Frank Cooper

CMO at BlackRock

The event is over

Hosted by

Knotch

Content Intelligence Platform to plan, measure, and optimize your content marketing programs across your owned and paid channels.

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