The AdForum PHNX Tribute
to
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Schedule
–
· Stage
WELCOME
Philippe Paget, CEO Maydream / AdForum, welcomes you to this tribute and explains how the day will go.
2020-07-09T13:30:00Z
2020-07-09T13:45:00Z
Europe/Amsterdam
WELCOME
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
TALK - Purpose is failing, how great brands win by putting people in charge
‘Who can you help me become?’ is the question you need to be asking and acting on to chart a new course for your company.
2020-07-09T13:40:00Z
2020-07-09T14:15:00Z
Europe/Amsterdam
TALK+-+Purpose+is+failing%2C+how+great+brands+win+by+putting+people+in+charge+
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Stage
TALK - CREATIVITY’S SMARTER SISTER by Bas Korsten (Global CCO Wunderman Thompson)
Creativity is engrained in our brains as the driving force for growing brands. But believe me, there’s a better notion out there.
2020-07-09T13:45:00Z
2020-07-09T14:05:00Z
Europe/Amsterdam
TALK+-+CREATIVITY%E2%80%99S+SMARTER+SISTER+by+Bas+Korsten+%28Global+CCO+Wunderman+Thompson%29
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
INTERVIEW - TikTok x International Advertising Association
Dagmara Szulce (IAA) interviewing Dave Byrne (TikTok) on "How to leverage user generated creativity to drive results"
2020-07-09T13:45:00Z
2020-07-09T14:15:00Z
Europe/Amsterdam
INTERVIEW+-+TikTok+x+International+Advertising+Association
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
ACT Responsible - Ads for a better world
Advertising for good
2020-07-09T14:00:00Z
2020-07-09T14:30:00Z
Europe/Amsterdam
ACT+Responsible+-+Ads+for+a+better+world
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
Q&A Bas Korsten
Live Q&A with Bas Korsten
2020-07-09T14:05:00Z
2020-07-09T14:20:00Z
Europe/Amsterdam
Q%26A+Bas+Korsten
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
TALK - HERC community working with young & diverse talent
At HERC we believe in the future. Our young & diverse community. How to practice what we preach? And still make good work?
2020-07-09T14:15:00Z
2020-07-09T14:45:00Z
Europe/Amsterdam
TALK+-+HERC+community+working+with+young+%26+diverse+talent
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
TALK - What’s the future of advertising? Does neuroscience hold the answer? With HeyHuman
How does advertising really work, and why? How is neuroscience getting under the skin of what really matters in creative advertising? By HeyHuman
2020-07-09T14:15:00Z
2020-07-09T14:45:00Z
Europe/Amsterdam
TALK+-+What%E2%80%99s+the+future+of+advertising%3F++Does+neuroscience+hold+the+answer%3F+With+HeyHuman
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
TALK - Finding your pivot in the new renaissance
The world as we know it is changing. We need to PIVOT. And maybe finish off with an ice-cream or hot-dog.
2020-07-09T14:15:00Z
2020-07-09T14:45:00Z
Europe/Amsterdam
TALK+-+Finding+your+pivot+in+the+new+renaissance
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Stage
TALK - Creativity as a force for good: How advertising changes thoughts, feelings and behaviours by Trevor Robinson
Advertising as a catalyst: Trevor’s vision is underpinned by values of diversity, inclusivity and empathy.
2020-07-09T14:30:00Z
2020-07-09T15:00:00Z
Europe/Amsterdam
TALK+-+Creativity+as+a+force+for+good%3A+How+advertising+changes+thoughts%2C+feelings+and+behaviours+by+Trevor+Robinson
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Stage
INTERVIEW - Building Back Better. The Future of Advertising, with Keith Weed
Former Unilever CMCO Keith Weed will talk about about how brands can build the very best advertising and marketing campaigns.
2020-07-09T15:00:00Z
2020-07-09T15:45:00Z
Europe/Amsterdam
INTERVIEW+-+Building+Back+Better.+The+Future+of+Advertising%2C+with+Keith+Weed
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
Q&A with Trevor Robinson
Live Q&A with Trevor Robinson
2020-07-09T15:00:00Z
2020-07-09T15:30:00Z
Europe/Amsterdam
Q%26A+with+Trevor+Robinson
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
No rest for the wicked: Why China did not pause marketing during COVID-19 with Qumin
While many Western brands paused their campaigns to strategise, brands in China kept communicating with their consumers. Why? with Qumin
2020-07-09T15:30:00Z
2020-07-09T16:00:00Z
Europe/Amsterdam
No+rest+for+the+wicked%3A+Why+China+did+not+pause+marketing+during+COVID-19+with+Qumin
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Stage
WORKSHOP - How to infect people with laughter
Providing insights and valuable input about something contagious but…not at all dangerous (most of the time): LAUGHTER. Aka the best medicine.
2020-07-09T15:45:00Z
2020-07-09T16:30:00Z
Europe/Amsterdam
WORKSHOP+-+How+to+infect+people+with+laughter
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
INTERVIEW - Mark Engelen interviews Imke Lighthart on her project 'Valley of the moon'
2020-07-09T15:45:00Z
2020-07-09T16:15:00Z
Europe/Amsterdam
INTERVIEW+-+Mark+Engelen+interviews+Imke+Lighthart+on+her+project+%27Valley+of+the+moon%27
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Sessions
Ford: Electrifying the future with Chrome Productions and Ford
What creative freedom comes with a trusting partnership between brand and production studio with Chrome Productions and Ford.
2020-07-09T16:00:00Z
2020-07-09T16:30:00Z
Europe/Amsterdam
Ford%3A+Electrifying+the+future+with+Chrome+Productions+and+Ford
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Stage
ANNOUNCEMENT - GOLD winners
Announcement GOLD winners all categories - did you rise & shine?
2020-07-09T16:30:00Z
2020-07-09T17:30:00Z
Europe/Amsterdam
ANNOUNCEMENT+-+GOLD+winners
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Stage
DEBATE - Grand Prix
Follow the live debate with our top notch jurors
2020-07-09T17:30:00Z
2020-07-09T18:00:00Z
Europe/Amsterdam
DEBATE+-+Grand+Prix
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
–
· Stage
ANNOUNCEMENT - Grand Prix
Announcement Grand Prix AdForum PHNX Tribute
2020-07-09T18:00:00Z
2020-07-09T18:05:00Z
Europe/Amsterdam
ANNOUNCEMENT+-+Grand+Prix
https%3A%2F%2Fhopin.to%2Fevents%2Fthe-adforum-phnx-tribute
Hosted virtually on Hopin (link in the description)
Speakers
Anais Vecino
Social Media and Event Manager at ACT Responsible
Lise Lefebvre
ACT Responsible Internship
Aisling Conlon
UKAEG, Chair
sas saeidi
Global Partner-Nestlé @ WPP/WundermanThompson
Bas Korsten
Global Chief Creative Officer Wunderman Thompson
Booths
Embassy of Dutch Creativity
Embassy of Dutch Creativity
DuPho
Dutch Photographers presents the winners of the SO Awards
UK Advertising
UK Advertising Exports Group (UKAEG)
ACT Responsible
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