The AdForum PHNX Tribute
to
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Schedule
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· Stage
WELCOME
Philippe Paget, CEO Maydream / AdForum, welcomes you to this tribute and explains how the day will go.
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· Sessions
TALK - Purpose is failing, how great brands win by putting people in charge
‘Who can you help me become?’ is the question you need to be asking and acting on to chart a new course for your company.
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· Stage
TALK - CREATIVITY’S SMARTER SISTER by Bas Korsten (Global CCO Wunderman Thompson)
Creativity is engrained in our brains as the driving force for growing brands. But believe me, there’s a better notion out there.
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· Sessions
INTERVIEW - TikTok x International Advertising Association
Dagmara Szulce (IAA) interviewing Dave Byrne (TikTok) on "How to leverage user generated creativity to drive results"
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· Sessions
TALK - HERC community working with young & diverse talent
At HERC we believe in the future. Our young & diverse community. How to practice what we preach? And still make good work?
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· Sessions
TALK - What’s the future of advertising? Does neuroscience hold the answer? With HeyHuman
How does advertising really work, and why? How is neuroscience getting under the skin of what really matters in creative advertising? By HeyHuman
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· Sessions
TALK - Finding your pivot in the new renaissance
The world as we know it is changing. We need to PIVOT. And maybe finish off with an ice-cream or hot-dog.
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· Stage
TALK - Creativity as a force for good: How advertising changes thoughts, feelings and behaviours by Trevor Robinson
Advertising as a catalyst: Trevor’s vision is underpinned by values of diversity, inclusivity and empathy.
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· Stage
INTERVIEW - Building Back Better. The Future of Advertising, with Keith Weed
Former Unilever CMCO Keith Weed will talk about about how brands can build the very best advertising and marketing campaigns.
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· Sessions
No rest for the wicked: Why China did not pause marketing during COVID-19 with Qumin
While many Western brands paused their campaigns to strategise, brands in China kept communicating with their consumers. Why? with Qumin
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· Stage
WORKSHOP - How to infect people with laughter
Providing insights and valuable input about something contagious but…not at all dangerous (most of the time): LAUGHTER. Aka the best medicine.
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· Sessions
Ford: Electrifying the future with Chrome Productions and Ford
What creative freedom comes with a trusting partnership between brand and production studio with Chrome Productions and Ford.
Speakers
Anais Vecino
Social Media and Event Manager at ACT Responsible
Lise Lefebvre
ACT Responsible Internship
sas saeidi
Global Partner-Nestlé @ WPP/WundermanThompson
Bas Korsten
Global Chief Creative Officer Wunderman Thompson
Booths
Embassy of Dutch Creativity
Embassy of Dutch Creativity
DuPho
Dutch Photographers presents the winners of the SO Awards
UK Advertising
UK Advertising Exports Group (UKAEG)
ACT Responsible
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