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Studio OnBrand: May Edition

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Schedule

– · Stage
Welcome to Studio OnBrand
Boom Chicago's Andrew Moskos opens Day 1 of Studio OnBrand.
Andrew Moskos (Stage Host)
2021-05-27T13:25:00Z 2021-05-27T13:30:00Z Europe/Amsterdam Welcome+to+Studio+OnBrand https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
The state of branding in 2021
Bynder's CEO takes us through the findings of the 2021 edition of Bynder's and OnBrand's State of Branding Report.
Bert van der Zwan
2021-05-27T13:30:00Z 2021-05-27T13:45:00Z Europe/Amsterdam The+state+of+branding+in+2021 https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Social, not media: brand building in a user-first world
In this session, Tim van der Wiel, founder of GoSpooky, addresses the need for brands to overhaul their typical approach to using social media altogether.
Tim van der Wiel
2021-05-27T13:45:00Z 2021-05-27T14:15:00Z Europe/Amsterdam Social%2C+not+media%3A+brand+building+in+a+user-first+world https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
The Power of Perspective: Why brands need a point of view in the world today
Kathryn Addo explores why now more than ever, brands are required to have a point of view, and one that speaks to the things that actually matter to consumers.
Kathryn Addo
2021-05-27T14:15:00Z 2021-05-27T14:45:00Z Europe/Amsterdam The+Power+of+Perspective%3A+Why+brands+need+a+point+of+view+in+the+world+today https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Break
2021-05-27T14:45:00Z 2021-05-27T15:00:00Z Europe/Amsterdam Break https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Creativity is looking for a home
Learn how 72andSunny Amsterdam has always embraced a culture of evolving and change and continue to persevere even when there is a swirl of chaos around us.
Rey Andrade
2021-05-27T15:00:00Z 2021-05-27T15:30:00Z Europe/Amsterdam Creativity+is+looking+for+a+home https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Stop greenwashing your communities: How to harness and stoke the magic of community-based brands
Learn about the 3 crucial elements of a community-based brand, how to avoid some common pitfalls, and where to create magic within the constraint of community.
Isaiah Wellington-Lynn Karlijn Marchildon Stephanie Jordan Charlie McGregor Kerrie Finch Neil Barrie
2021-05-27T15:30:00Z 2021-05-27T16:15:00Z Europe/Amsterdam Stop+greenwashing+your+communities%3A+How+to+harness+and+stoke+the+magic+of+community-based+brands https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Nine years without a marketing department. How stupid is that?
In 2012 Oatly killed their marketing department. But seriously, does life without a marketing department really work? How can that be?
John Schoolcraft
2021-05-27T16:15:00Z 2021-05-27T16:50:00Z Europe/Amsterdam Nine+years+without+a+marketing+department.+How+stupid+is+that%3F https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
How a year in lockdown accelerated brand-meets-consumer interactivity
Hybrid/remote living has accelerated everyone’s digital fluency and has opened the possibilities of creative collaborations between consumers and brands.
Ankita Tobit Bianca Cioti
2021-05-27T16:50:00Z 2021-05-27T17:20:00Z Europe/Amsterdam How+a+year+in+lockdown+accelerated+brand-meets-consumer+interactivity https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Break
2021-05-27T17:20:00Z 2021-05-27T17:40:00Z Europe/Amsterdam Break https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Future-Proof: Ensuring brand success on Facebook
Learn about the 7 key areas every brand should understand and master in order to maximise their success on Facebook & Instagram.
Ashley Vinson
2021-05-27T17:40:00Z 2021-05-27T18:10:00Z Europe/Amsterdam Future-Proof%3A+Ensuring+brand+success+on+Facebook https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Marketing Forecast 2021
WGSN's signature Marketing Forecast is the essential guide to the key trends that will impact brands in the year ahead.
Cassandra Napoli
2021-05-27T18:10:00Z 2021-05-27T18:40:00Z Europe/Amsterdam Marketing+Forecast+2021 https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Welcome Back to Studio OnBrand
Boom Chicago's Andrew Moskos opens Day 2 of Studio OnBrand.
Andrew Moskos (Stage Host)
2021-05-28T14:55:00Z 2021-05-28T15:00:00Z Europe/Amsterdam Welcome+Back+to+Studio+OnBrand https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Aligning your content program to mature brand marketing
KPMG's Marketing Advisory leads share perspectives and practices that their clients rely on to align their content programs around growing their brand.
2021-05-28T15:00:00Z 2021-05-28T15:30:00Z Europe/Amsterdam Aligning+your+content+program+to+mature+brand+marketing https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
The role of creative content in digital experience
In our now digital-first world, how does creative content impact the four drivers of great digital experience? Find out in this talk by Bynder CMO Andrew Hally.
Andrew Hally
2021-05-28T15:30:00Z 2021-05-28T16:00:00Z Europe/Amsterdam The+role+of+creative+content+in+digital+experience https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Preparing data for a leaner and personalized digital experience
In this talk, learn how you can prepare your data and create solutions designed to drive personalized opportunities across creative and campaign activation.
Jessica Jacobs
2021-05-28T16:00:00Z 2021-05-28T16:30:00Z Europe/Amsterdam Preparing+data+for+a+leaner+and+personalized+digital+experience https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Optimizing content delivery to your digital touchpoints
Discover how Bynder's Digital Asset Management acts as the content engine for all your digital channels, integrating with your CMS, DXP, PIM & eCom software.
2021-05-28T16:00:00Z 2021-05-28T16:30:00Z Europe/Amsterdam Optimizing+content+delivery+to+your+digital+touchpoints https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Personalizing digital marketing efficiently on a global scale
Discover the secrets behind Pernod Ricard's new global marketing strategy and how they're delivering personalized experiences to online consumers.
Alexander Somville
2021-05-28T16:45:00Z 2021-05-28T17:15:00Z Europe/Amsterdam Personalizing+digital+marketing+efficiently+on+a+global+scale https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
The secret to scaling a brand in hypergrowth mode
Discover why building a scalable brand in a hypergrowth organization does not need to be complicated, it simply needs to be intentional.
Danielle Giroux
2021-05-28T17:15:00Z 2021-05-28T17:45:00Z Europe/Amsterdam The+secret+to+scaling+a+brand+in+hypergrowth+mode https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Scaling your content creation to live up to the high demand for content
In this talk by Bynder's Maarten Boon, discover how you can create video content without high production costs and localize video across markets at scale.
2021-05-28T17:30:00Z 2021-05-28T18:00:00Z Europe/Amsterdam Scaling+your+content+creation+to+live+up+to+the+high+demand+for+content https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)
– · Stage
Digital user experiences: Combining technologies to make users happy
Rainer Friedl from Emakina will share insights on a brand new omnichannel project where digital tools work together flawlessly to delight users.
Rainer Friedl
2021-05-28T17:45:00Z 2021-05-28T18:15:00Z Europe/Amsterdam Digital+user+experiences%3A+Combining+technologies+to+make+users+happy+ https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition Hosted virtually on Hopin (link in the description)

Speakers

Isaiah Wellington-Lynn

Anthropologist & Strategist, TwentyFirstCenturyBrand

Jessica Jacobs

Director of Strategy, Incubeta

Rainer Friedl

Managing Director, Emakina CEE

Bert van der Zwan

CEO, Bynder

Andrew Hally

CMO, Bynder

Alexander Somville

Head of Digital Marketing EMEA & LATAM, Pernod Ricard

Karlijn Marchildon

Director of Communications, VanMoof

Andrew Moskos (Stage Host)

Co-founder & Owner, Boom Chicago

Kathryn Addo

Group Account Director, Wieden+Kennedy Amsterdam

John Schoolcraft

Chief Creative Officer, Oatly

Cassandra Napoli

Strategist, Digital Media & Marketing, WGSN

Ashley Vinson

Creative Agency Partner, Facebook

Tim van der Wiel

Founder & CEO, GoSpooky

Bianca Cioti

Global Brand Manager, Desperados (Heineken)

Neil Barrie

Co-Founder & Managing Partner, TwentyFirstCenturyBrand

Kerrie Finch

Founding Partner, futurefactor

Rey Andrade

Executive Creative Director, 72andSunny Amsterdam

Ankita Tobit

Senior Creative, WE ARE Pi

Charlie McGregor

CEO, The Student Hotel

Stephanie Jordan

CEO & Co-founder, Avallen Spirits

Danielle Giroux

Creative Director, Clio

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