Studio OnBrand: May Edition
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Schedule
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· Stage
Welcome to Studio OnBrand
Boom Chicago's Andrew Moskos opens Day 1 of Studio OnBrand.
2021-05-27T13:25:00Z
2021-05-27T13:30:00Z
Europe/Amsterdam
Welcome+to+Studio+OnBrand
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
The state of branding in 2021
Bynder's CEO takes us through the findings of the 2021 edition of Bynder's and OnBrand's State of Branding Report.
2021-05-27T13:30:00Z
2021-05-27T13:45:00Z
Europe/Amsterdam
The+state+of+branding+in+2021
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Social, not media: brand building in a user-first world
In this session, Tim van der Wiel, founder of GoSpooky, addresses the need for brands to overhaul their typical approach to using social media altogether.
2021-05-27T13:45:00Z
2021-05-27T14:15:00Z
Europe/Amsterdam
Social%2C+not+media%3A+brand+building+in+a+user-first+world
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
The Power of Perspective: Why brands need a point of view in the world today
Kathryn Addo explores why now more than ever, brands are required to have a point of view, and one that speaks to the things that actually matter to consumers.
2021-05-27T14:15:00Z
2021-05-27T14:45:00Z
Europe/Amsterdam
The+Power+of+Perspective%3A+Why+brands+need+a+point+of+view+in+the+world+today
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Break
2021-05-27T14:45:00Z
2021-05-27T15:00:00Z
Europe/Amsterdam
Break
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Creativity is looking for a home
Learn how 72andSunny Amsterdam has always embraced a culture of evolving and change and continue to persevere even when there is a swirl of chaos around us.
2021-05-27T15:00:00Z
2021-05-27T15:30:00Z
Europe/Amsterdam
Creativity+is+looking+for+a+home
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Stop greenwashing your communities: How to harness and stoke the magic of community-based brands
Learn about the 3 crucial elements of a community-based brand, how to avoid some common pitfalls, and where to create magic within the constraint of community.
2021-05-27T15:30:00Z
2021-05-27T16:15:00Z
Europe/Amsterdam
Stop+greenwashing+your+communities%3A+How+to+harness+and+stoke+the+magic+of+community-based+brands
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Nine years without a marketing department. How stupid is that?
In 2012 Oatly killed their marketing department. But seriously, does life without a marketing department really work? How can that be?
2021-05-27T16:15:00Z
2021-05-27T16:50:00Z
Europe/Amsterdam
Nine+years+without+a+marketing+department.+How+stupid+is+that%3F
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
How a year in lockdown accelerated brand-meets-consumer interactivity
Hybrid/remote living has accelerated everyone’s digital fluency and has opened the possibilities of creative collaborations between consumers and brands.
2021-05-27T16:50:00Z
2021-05-27T17:20:00Z
Europe/Amsterdam
How+a+year+in+lockdown+accelerated+brand-meets-consumer+interactivity
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Break
2021-05-27T17:20:00Z
2021-05-27T17:40:00Z
Europe/Amsterdam
Break
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Future-Proof: Ensuring brand success on Facebook
Learn about the 7 key areas every brand should understand and master in order to maximise their success on Facebook & Instagram.
2021-05-27T17:40:00Z
2021-05-27T18:10:00Z
Europe/Amsterdam
Future-Proof%3A+Ensuring+brand+success+on+Facebook
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Marketing Forecast 2021
WGSN's signature Marketing Forecast is the essential guide to the key trends that will impact brands in the year ahead.
2021-05-27T18:10:00Z
2021-05-27T18:40:00Z
Europe/Amsterdam
Marketing+Forecast+2021
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Welcome Back to Studio OnBrand
Boom Chicago's Andrew Moskos opens Day 2 of Studio OnBrand.
2021-05-28T14:55:00Z
2021-05-28T15:00:00Z
Europe/Amsterdam
Welcome+Back+to+Studio+OnBrand
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Aligning your content program to mature brand marketing
KPMG's Marketing Advisory leads share perspectives and practices that their clients rely on to align their content programs around growing their brand.
2021-05-28T15:00:00Z
2021-05-28T15:30:00Z
Europe/Amsterdam
Aligning+your+content+program+to+mature+brand+marketing
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
The role of creative content in digital experience
In our now digital-first world, how does creative content impact the four drivers of great digital experience? Find out in this talk by Bynder CMO Andrew Hally.
2021-05-28T15:30:00Z
2021-05-28T16:00:00Z
Europe/Amsterdam
The+role+of+creative+content+in+digital+experience
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Preparing data for a leaner and personalized digital experience
In this talk, learn how you can prepare your data and create solutions designed to drive personalized opportunities across creative and campaign activation.
2021-05-28T16:00:00Z
2021-05-28T16:30:00Z
Europe/Amsterdam
Preparing+data+for+a+leaner+and+personalized+digital+experience
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Optimizing content delivery to your digital touchpoints
Discover how Bynder's Digital Asset Management acts as the content engine for all your digital channels, integrating with your CMS, DXP, PIM & eCom software.
2021-05-28T16:00:00Z
2021-05-28T16:30:00Z
Europe/Amsterdam
Optimizing+content+delivery+to+your+digital+touchpoints
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Personalizing digital marketing efficiently on a global scale
Discover the secrets behind Pernod Ricard's new global marketing strategy and how they're delivering personalized experiences to online consumers.
2021-05-28T16:45:00Z
2021-05-28T17:15:00Z
Europe/Amsterdam
Personalizing+digital+marketing+efficiently+on+a+global+scale
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
The secret to scaling a brand in hypergrowth mode
Discover why building a scalable brand in a hypergrowth organization does not need to be complicated, it simply needs to be intentional.
2021-05-28T17:15:00Z
2021-05-28T17:45:00Z
Europe/Amsterdam
The+secret+to+scaling+a+brand+in+hypergrowth+mode
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Scaling your content creation to live up to the high demand for content
In this talk by Bynder's Maarten Boon, discover how you can create video content without high production costs and localize video across markets at scale.
2021-05-28T17:30:00Z
2021-05-28T18:00:00Z
Europe/Amsterdam
Scaling+your+content+creation+to+live+up+to+the+high+demand+for+content
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
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· Stage
Digital user experiences: Combining technologies to make users happy
Rainer Friedl from Emakina will share insights on a brand new omnichannel project where digital tools work together flawlessly to delight users.
2021-05-28T17:45:00Z
2021-05-28T18:15:00Z
Europe/Amsterdam
Digital+user+experiences%3A+Combining+technologies+to+make+users+happy+
https%3A%2F%2Fhopin.com%2Fevents%2Fstudio-onbrand-may-edition
Hosted virtually on Hopin (link in the description)
Speakers
Isaiah Wellington-Lynn
Anthropologist & Strategist, TwentyFirstCenturyBrand
Jessica Jacobs
Director of Strategy, Incubeta
Rainer Friedl
Managing Director, Emakina CEE
Bert van der Zwan
CEO, Bynder
Andrew Hally
CMO, Bynder
Alexander Somville
Head of Digital Marketing EMEA & LATAM, Pernod Ricard
Karlijn Marchildon
Director of Communications, VanMoof
Andrew Moskos (Stage Host)
Co-founder & Owner, Boom Chicago
Kathryn Addo
Group Account Director, Wieden+Kennedy Amsterdam
John Schoolcraft
Chief Creative Officer, Oatly
Cassandra Napoli
Strategist, Digital Media & Marketing, WGSN
Ashley Vinson
Creative Agency Partner, Facebook
Tim van der Wiel
Founder & CEO, GoSpooky
Bianca Cioti
Global Brand Manager, Desperados (Heineken)
Neil Barrie
Co-Founder & Managing Partner, TwentyFirstCenturyBrand
Kerrie Finch
Founding Partner, futurefactor
Rey Andrade
Executive Creative Director, 72andSunny Amsterdam
Ankita Tobit
Senior Creative, WE ARE Pi
Charlie McGregor
CEO, The Student Hotel
Stephanie Jordan
CEO & Co-founder, Avallen Spirits
Danielle Giroux
Creative Director, Clio
The event is over
Hosted by
Bynder
Bynder is award-winning marketing software that allows brands to easily create, find & use content.
Booths
Bynder
Digital Asset Management: Organize your creative files
Bynder Digital Brand Templates
Create on-brand digital content in minutes
Bynder Video Brand Studio
Scale and automate your video creation efforts
Bynder Brand Guidelines
Create a digital home for your brand guidelines