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Schedule

· Main Stage
Welcome and 2021 Vertex Awards Announcement
Phil Russo Christopher Durham
2021-05-12T11:00:00Z 2021-05-12T11:20:00Z America/New_York Welcome+and+2021+Vertex+Awards+Announcement https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Inside a Craft Beer Brand Collaboration - AHOLD DELHAIZE
Tommy Tran April Snider Paul Skozilas
2021-05-12T11:25:00Z 2021-05-12T11:50:00Z America/New_York Inside+a+Craft+Beer+Brand+Collaboration+-+AHOLD+DELHAIZE https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
5 Things I've Learned from Judging the Vertex Awards
Maria Dubuc
2021-05-12T11:55:00Z 2021-05-12T12:20:00Z America/New_York 5+Things+I%27ve+Learned+from+Judging+the+Vertex+Awards https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Speed Networking
VIP Speed Networking
speed networking for all ticket holders
2021-05-12T12:25:00Z 2021-05-12T12:40:00Z America/New_York VIP+Speed+Networking https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Insights from the Vertex Awards Judges
A panel discussion with Vertex Awards Judges about the trends, insights and surprises that emerged in this years entries.
Christopher Durham Vickie VanHurley, Ph.D Hamish Campbell Tatiana Ryfer Loe Limpens Steven Cox
2021-05-12T12:45:00Z 2021-05-12T13:10:00Z America/New_York Insights+from+the+Vertex+Awards+Judges https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Say it loud, say it clear: how semiotics can help your brand design keep up with culture
Brand and packaging design is the most powerful tool to ensure relevance, how can they deliver your messages effectively? Semiotics could be the key.
Jennifer Murtell Gauthier Boche
2021-05-12T13:15:00Z 2021-05-12T13:35:00Z America/New_York Say+it+loud%2C+say+it+clear%3A+how+semiotics+can+help+your+brand+design+keep+up+with+culture https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Creating KOI a new Coles Australia Private Brand
Lisa-Marie Pejovnik Mikey Hart Eils Robertson
2021-05-12T13:40:00Z 2021-05-12T14:05:00Z America/New_York Creating+KOI+a+new+Coles+Australia+Private+Brand https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Meet the Agency of the Year - Large: EQUATOR
Christopher Durham Michael Duffy
2021-05-12T14:10:00Z 2021-05-12T14:30:00Z America/New_York Meet+the+Agency+of+the+Year+-+Large%3A+EQUATOR https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Reimagining Private Brand Design: Optimization, Phygital & Sustainability
Charlene Codner describes the changing design landscape and introduces three opportunities to keep up with growing demand for a more engaging experience.
Charlene Codner
2021-05-12T14:35:00Z 2021-05-12T15:00:00Z America/New_York Reimagining+Private+Brand+Design%3A+Optimization%2C+Phygital+%26+Sustainability https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Private Brand Print Quality & Color Management Matters!
Learn how leading private brands are utilizing best practices, color standards and technology to ensure a consistent brand experience.
Mike Grady Christine Gallagher
2021-05-12T15:05:00Z 2021-05-12T15:25:00Z America/New_York Private+Brand+Print+Quality+%26+Color+Management+Matters%21 https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Retailer of the Year Europe, Asia, The Middle East, Oceania, & Africa - JUMBO
Colette Cloosterman-van Eerd
2021-05-12T15:30:00Z 2021-05-12T15:40:00Z America/New_York Retailer+of+the+Year+Europe%2C+Asia%2C+The+Middle+East%2C+Oceania%2C+%26+Africa+-+JUMBO https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Sponsor Stage
Visit our Sponsor Stage & Vertex Winners
Watch insightful presentations from My Private Brand Design Summit sponsors and see all of this years Vertex Award Winners
2021-05-12T15:45:00Z 2021-05-12T16:30:00Z America/New_York Visit+our+Sponsor+Stage+%26+Vertex+Winners https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Welcome to Day 2
2021-05-13T11:00:00Z 2021-05-13T11:15:00Z America/New_York Welcome+to+Day+2 https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Building the future of private brand with Gen-Z - METRO CANADA
This will explore insights from Metro's Annual Student Design contest where they co-create the future of private brands with the next generation of shoppers.
Christina Essue Marie-France Gibson
2021-05-13T11:20:00Z 2021-05-13T11:50:00Z America/New_York +Building+the+future+of+private+brand+with+Gen-Z+-+METRO+CANADA https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Rethinking 365 by Whole Foods Market
Christopher Durham Thomas Crookham Jennifer Light Brianna Blanton
2021-05-13T11:55:00Z 2021-05-13T12:25:00Z America/New_York Rethinking+365+by+Whole+Foods+Market https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Speed Networking
VIP Speed Networking
2021-05-13T12:30:00Z 2021-05-13T12:45:00Z America/New_York VIP+Speed+Networking https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Packaging Design Playlists - Spinning Private Brand
Songs tell stories and evoke emotions in each generation. Hernan will present a design playlist that calls private brands to connect with each generation.
Hernán Braberman
2021-05-13T12:50:00Z 2021-05-13T13:20:00Z America/New_York Packaging+Design+Playlists+-+Spinning+Private+Brand https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Sponsor Stage
Visit our Sponsor Stage & Vertex Winners
Watch insightful presentations from My Private Brand Design Summit sponsors and see all of this years Vertex Award Winners
2021-05-13T13:25:00Z 2021-05-13T13:55:00Z America/New_York Visit+our+Sponsor+Stage+%26+Vertex+Winners https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Is joined-up thinking driving your brands forward – or do siloed ways of working hold you back?
Equator executives will discuss the power of mobilizing diverse teams and personalities to create great private brands.
Marjorie Murphy Matt Caldwell Michael Duffy
2021-05-13T14:00:00Z 2021-05-13T14:30:00Z America/New_York Is+joined-up+thinking+driving+your+brands+forward+%E2%80%93+or+do+siloed+ways+of+working+hold+you+back%3F+ https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Designing Thrive Market
Elise Crevier Savannah Mcanally Christopher Durham
2021-05-13T14:35:00Z 2021-05-13T15:00:00Z America/New_York Designing+Thrive+Market https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Meet the Agency of the Year - Boutique: SUPPERSTUDIO
Christopher Durham Paco Adin
2021-05-13T15:05:00Z 2021-05-13T15:25:00Z America/New_York Meet+the+Agency+of+the+Year+-+Boutique%3A+SUPPERSTUDIO https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Main Stage
Vertex Retail Winners Panel
Executives from CVS, Staples, Sobeys and Thrive Markets
Bryan Killiany Christopher Durham Jason Hobson Savannah Mcanally Dan Reilly
2021-05-13T15:30:00Z 2021-05-13T16:00:00Z America/New_York Vertex+Retail+Winners+Panel https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)
· Sponsor Stage
Visit our Sponsor Stage & Vertex Winners
Watch insightful presentations from My Private Brand Design Summit sponsors and see all of this years Vertex Award Winners
2021-05-13T16:00:00Z 2021-05-13T16:30:00Z America/New_York Visit+our+Sponsor+Stage+%26+Vertex+Winners https%3A%2F%2Fhopin.com%2Fevents%2Fmy-private-brand-design-summit Hosted virtually on Hopin (link in the description)

Speakers

Colette Cloosterman-van Eerd

CCO, JUMBO

Savannah Mcanally

Sr. Design Manager, Packaging & Brand, THRIVE MARKET

Elise Crevier

Sr. Director, Creative and Design, THRIVE MARKET

Marjorie Murphy

VP Client Service UK/IE/AUS & Strategy Director, EQUATOR

Bryan Killiany

Creative Director, Store Brands Portfolio, CVS Health

Michael Duffy

Global Creative Director EQUATOR

Gauthier Boche

VP Strategy and Innovation Marks Europe

Jennifer Murtell

VP Strategy and Innovation Marks APAC

Tommy Tran

Designer, Ahold Delhaize / Peapod Digital Labs

Jason Hobson

Creative Director, SOBEYS

Dan Reilly

VP Brand and Product Management, STAPLES

Lisa-Marie Pejovnik

Marketing Manager, COLES

Brianna Blanton

Package Design & Compliance Team Leader, WHOLE FOODS MARKET

Jennifer Light

Team Leader, Package Design, WHOLE FOODS MARKET

Thomas Crookham

Director, Exclusive Brands, WHOLE FOODS MARKET

Eils Robertson

Senior Account Director, Hulsbosch

Mikey Hart

Creative Director, HULSBOSCH

Matt Caldwell

Global MD, EQUATOR

April Snider

Designer, Ahold Delhaize / Peapod Digital Labs

Hamish Campbell

VP Executive Creative Director, PEARLFISHER

Paco Adin

Creative Director SUPPERSTUDIO

Paul Skozilas

Design Manager, Ahold Delhaize / Peapod Digital Labs

Charlene Codner

Chief Creative Officer, FISH AGENCY

Vickie VanHurley, Ph.D

Professor & Brand Consultant

Marie-France Gibson

VP of Private Brand, METRO INC

Christine Gallagher

Global Brand Leader X-RITE/PANTONE

Mike Grady

VP Global Partnerships IDEALLIANCE

Steven Cox

Creative Director DAYMON

Hernán Braberman

Partners & Executive Design Director TRIDIMAGE

Loe Limpens

Co- Founder & Managing partner YELLOW DRESS RETAIL

Maria Dubuc

President, Marketing by Design (MBD)

Christina Essue

Director, Strategy - Brand + Creative, PIGEON BRANDS

Phil Russo

Publisher, Global Retail Brands Magazine

Tatiana Ryfer

Head of Branding & Visual Identity, CARREFOUR

Clay Ellis

Exec Director of Partnership Development, MY PRIVATE BRAND

Christopher Durham

President, MY PRIVATE BRAND

Hosted by

Folio28, LLC

Folio28, LLC is the media and event company which owns My Private Brand, the Velocity Conference and the Vertex Awards.

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Sponsor Stages

Private Brand Insights

A MPB Talks Conversation between Maria and Christopher

Private Brand & The Plant-Based Consumer

How retailers can leverage this new lifestyle.

Research, But Not Like You Know It

Marjorie Murphy, Global Strategy Director | Jill Deegan, Consumer Research Manager

Phygital Marketing in the Private Brand Space

Allan Dougal presents a look at the emerging world of phygital marketing.

Multi-Enterprise Platform for Food & Formulation

A look inside Bamboo Rose's platform

Revisit the Heartwarming Message From Coach Katie Sowers

WISE: Women Impacting Storebrand Excellence

Virtual Photo Booth

Brought to you by Marketing by Design (MBD)

Vertex Awards Major Winners

See all the Major Winners

Vertex Awards Gold Winners

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Vertex Awards Silver Winners

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Vertex Awards Bronze Winners

See all the Bronze Winners