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Medicine to Market Summit: Innovation Showcase

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Schedule

· Stage
Welcome Comments from Summit Chairs
For the last three years, we have gathered the most ambitious changemakers in the biopharma and medtech industries to discuss what the future holds.
2021-06-10T12:00:00Z 2021-06-10T12:15:00Z America/New_York Welcome+Comments+from+Summit+Chairs https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Ipsen's Head of Digital Customer Interaction, Paul Murasko, and Frank Dolan on Customer Engagement
Paul and Frank discuss how sales and marketing are coming closer together to create amazing customer experiences.
2021-06-10T12:15:00Z 2021-06-10T13:00:00Z America/New_York Ipsen%27s+Head+of+Digital+Customer+Interaction%2C+Paul+Murasko%2C+and+Frank+Dolan+on+Customer+Engagement https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Unlocking the Power of Real-World Evidence Research
Join the discussion with Richard Kho of Picnic Health and Aswin Chandrakantan of Komodo Health as they share the power of their recent collaboration.
2021-06-10T13:00:00Z 2021-06-10T14:00:00Z America/New_York Unlocking+the+Power+of+Real-World+Evidence+Research https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Transforming Customer Engagement
We walk through a series of use-cases (sales rep, coach, and marketing/operations) for ways to gain competitive advantage through better HCP engagement.
2021-06-10T14:00:00Z 2021-06-10T15:00:00Z America/New_York Transforming+Customer+Engagement https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Bridging the Needs of Physicians and Pharma
2021-06-10T15:00:00Z 2021-06-10T16:00:00Z America/New_York Bridging+the+Needs+of+Physicians+and+Pharma https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Transforming the Brand Experience with Virtual and Augmented Reality- What are the Possibilities?
Eric Gubera with ARSENAL ADVISORS and William Garner, President & Chief Creative Officer at Tipping Point Media, take a deep dive on the topic
2021-06-10T16:00:00Z 2021-06-10T16:45:00Z America/New_York Transforming+the+Brand+Experience+with+Virtual+and+Augmented+Reality-+What+are+the+Possibilities%3F https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
How Can BioPharma Fill the Execution Gap
Frank Dolan interviews Eric Gubera on the urgency and possibilities for BioPharma, coming off difficult Q1 earnings, to reimagine their capabilities to deliver and delight
2021-06-10T16:45:00Z 2021-06-10T17:00:00Z America/New_York How+Can+BioPharma+Fill+the+Execution+Gap https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
How Can We Measure Share of Voice?
We revisit Hemal Somaiya of Merck, Damon Harrell of Alkermes, Alvin Lin of Portola Pharma exploring ways for us think about how we share message impact.
2021-06-10T17:00:00Z 2021-06-10T18:00:00Z America/New_York How+Can+We+Measure+Share+of+Voice%3F https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Patient Advocacy Reimagined
We revisit Eric Gubera's interview with Alan Gilstrap of Akouos and Anne Bruns of PTC Therapeutics as they explore ways to better serve and connect with patients and advocacy organizations
2021-06-10T18:00:00Z 2021-06-10T19:00:00Z America/New_York Patient+Advocacy+Reimagined https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Future of Omni-Channel Engagement
Join the discussion with thought leaders from BMS, Akebia, Radius Health and Arteric. A Best of REIMAGINE Session.
2021-06-11T09:00:00Z 2021-06-11T09:45:00Z America/New_York Future+of+Omni-Channel+Engagement https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Doctors Playing Games?!?
Leveling Up: Using the science of video games to accelerate awareness, education, and adoption. A Best of REIMAGINE Session.
2021-06-11T10:00:00Z 2021-06-11T10:45:00Z America/New_York Doctors+Playing+Games%3F%21%3F https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Creating Relevance Across Your Omnichannel Strategy: Lexical Analysis Case Study
This case study uncovers how reflective language creates relevance and drives commercialization. A Best of REIMAGINE Session.
2021-06-11T11:00:00Z 2021-06-11T12:00:00Z America/New_York Creating+Relevance+Across+Your+Omnichannel+Strategy%3A+Lexical+Analysis+Case+Study https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
BioPharma's Next Best Action & Go-to-Market Strategies Revealed
Eric Gubera, EVP of ARSENAL's Life Science Practice, discussed what biopharma companies, that are obsessed with delivering customer value, can do to close the execution gap and serve more patients.
2021-06-11T12:00:00Z 2021-06-11T13:00:00Z America/New_York BioPharma%27s+Next+Best+Action+%26+Go-to-Market+Strategies+Revealed https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Power in Patient Data
Hear the story of PicnicHealth and how they are putting the power and ownership of medical data in your hands.
2021-06-11T13:00:00Z 2021-06-11T14:00:00Z America/New_York Power+in+Patient+Data https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Augmented and Virtual Reality for BioPharma & MedTech
AR and VR have never been more accessible for brands. This technology is unlocking customer engagement and driving results.
2021-06-11T14:00:00Z 2021-06-11T14:45:00Z America/New_York Augmented+and+Virtual+Reality+for+BioPharma+%26+MedTech https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)
· Stage
Investing in Innovation
Where is the money going and what are investors looking for? Giovanni Lauricella moderates a power panel in this Best of REIMAGINE session.
2021-06-11T15:00:00Z 2021-06-11T16:00:00Z America/New_York Investing+in+Innovation https%3A%2F%2Fhopin.com%2Fevents%2Fmedicine-to-market-summit-innovation-showcase Hosted virtually on Hopin (link in the description)

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