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Insight 2021

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Schedule

· Stage
Welcome
Welcome to Insight 2021! Let your Content Intelligence journey begin.
Ben Plummer
2021-06-17T11:00:00Z 2021-06-17T11:05:00Z America/New_York Welcome https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Meet Knotch
Knotch
Watch a video to learn about Knotch, the Content Intelligence Platform breaking through the status quo of how businesses connect content to outcomes. Sign up for our Demo Webinar Series here.
2021-06-17T11:00:00Z 2021-06-17T17:00:00Z America/New_York Knotch https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Meet Knotch
Pros & Content Community
Request an invite to join our community on Slack, where you will meet the leaders of the content industry, and make the connections you need to empower your work and career. Our community provides unfiltered, honest and open discussion opportunities for the biggest names in content today, to share their best practices and work through their greatest challenges.
2021-06-17T11:00:00Z 2021-06-17T17:00:00Z America/New_York Pros+%26+Content+Community https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
A Brave New World: Where Content Leads and Media Follows
Join Hayley Romer, Publisher and Chief Revenue Officer of The Atlantic, and Anda Gansca, Co-founder and CEO of Knotch, for a discussion on why content isn’t going anywhere, and what content leaders need to know in order to stand out.
Anda Gansca Hayley Romer
2021-06-17T11:10:00Z 2021-06-17T11:30:00Z America/New_York A+Brave+New+World%3A+Where+Content+Leads+and+Media+Follows https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Content as Connective Tissue
Content lives everywhere and in multiple formats, but ultimately connects back to a customer experience that is both emotional and rational.
Aimee Johnson Brandon Starkoff
2021-06-17T11:35:00Z 2021-06-17T11:55:00Z America/New_York Content+as+Connective+Tissue https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Building Executive Presence with Content on LinkedIn
In this session, you'll learn how to use LinkedIn to promote your ideas and establish yourself as a thought leader amongst your professional network.
Ty Heath
2021-06-17T12:00:00Z 2021-06-17T12:40:00Z America/New_York Building+Executive+Presence+with+Content+on+LinkedIn https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Cashing in on Creativity
Join us and LinkedIn as we make the financial case for creativity. We'll also cover the 5 characteristics for developing 5 star creative.
Afiya Addison
2021-06-17T12:45:00Z 2021-06-17T13:25:00Z America/New_York Cashing+in+on+Creativity https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
4 Steps to Converting Your Website Into a 24/7 Marketing Machine
In this session, learn exactly how SMB's can compete with marketing giants while taking organic market share.
Alex Valencia
2021-06-17T12:45:00Z 2021-06-17T13:05:00Z America/New_York 4+Steps+to+Converting+Your+Website+Into+a+24%2F7+Marketing+Machine https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
What Does a Top-Performing Enterprise Content Team Look Like?
This session will unpack CMI’s and ANA’s latest reports and share a perspective on how content leaders should move forward.
Robert Rose David Brown
2021-06-17T12:45:00Z 2021-06-17T13:05:00Z America/New_York What+Does+a+Top-Performing+Enterprise+Content+Team+Look+Like%3F https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
More Than a Campaign: How a Publisher Partnership Can Fuel Your Own Content Marketing
Topic trends, audience intel, distinct access - discover how Forbes and its brand contributors collaborate to build benefits beyond the buy.
Claire Robinson Nick Louie
2021-06-17T13:10:00Z 2021-06-17T13:30:00Z America/New_York More+Than+a+Campaign%3A+How+a+Publisher+Partnership+Can+Fuel+Your+Own+Content+Marketing https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Cookies, Cohorts and Content
Join this discussion with Google & InfoSum to discover the different options and strategies available to brands given the big data privacy shifts happening all around us.
Lauren Wetzel Sean Downey Anda Gansca Rob Norman
2021-06-17T13:10:00Z 2021-06-17T13:40:00Z America/New_York Cookies%2C+Cohorts+and+Content https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
LinkedIn-Hosted AMA (Ask-Me-Anything)
Now's your chance to connect with LinkedIn leaders and ask them, well, anything regarding content!
Ty Heath Afiya Addison
2021-06-17T13:25:00Z 2021-06-17T13:45:00Z America/New_York LinkedIn-Hosted+AMA+%28Ask-Me-Anything%29 https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Inclusive Language Across the Enterprise
Join Writer.com and Intuit as they discuss how content strategy can champion inclusive language across the enterprise — and how it impacts business outcomes.
Jennifer Schmich May Habib
2021-06-17T13:30:00Z 2021-06-17T13:50:00Z America/New_York Inclusive+Language+Across+the+Enterprise https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Networking
Networking
Connect 1:1 with other event attendees. You will be randomly matched for 3 minutes to video chat.
2021-06-17T13:40:00Z 2021-06-17T13:55:00Z America/New_York Networking https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Brain Break
Join us for a brain break where Haeli Harris, Lead Counselor at Zenovate, will encourage everyone to get up, move around and stretch.
Haeli Harris
2021-06-17T13:55:00Z 2021-06-17T14:10:00Z America/New_York Brain+Break https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
How to Create Revolutionary, Connected Digital Experiences
Join a panel of experts, including the CEO of Zenovate, where we’ll reveal the new standards of digital engagement and how you can apply them to your business.
Claudia Michon Amelia Wilcox
2021-06-17T14:15:00Z 2021-06-17T14:55:00Z America/New_York How+to+Create+Revolutionary%2C+Connected+Digital+Experiences https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Breaking Bad: It's Time to Change Our Content Habits
This session dives into the modern way you need to think about the content data and insights required to enhance brand, increase ROI, and build your audience.
Brett Crossley Matthew Wasley
2021-06-17T15:00:00Z 2021-06-17T15:20:00Z America/New_York Breaking+Bad%3A+It%27s+Time+to+Change+Our+Content+Habits https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
The Snapshot: 5 Rules You Need to Break to Win with Gen Z
This session helps audiences understand how brands can authentically engage with Gen Z while they move the needle for their business.
Hayley Grant
2021-06-17T15:00:00Z 2021-06-17T15:20:00Z America/New_York The+Snapshot%3A+5+Rules+You+Need+to+Break+to+Win+with+Gen+Z https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
10 Innovative Ways to Transform Your Business with CMS
In this session, we will review 10 real examples of how companies are completely transforming how they do business using Salesforce CMS.
Katherine Milne Adam Wegel
2021-06-17T15:00:00Z 2021-06-17T15:20:00Z America/New_York 10+Innovative+Ways+to+Transform+Your+Business+with+CMS https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Honing Your Brand DNA: Aligning Messaging to Create a Cohesive Approach
In this session, we’ll explore how teams can align messaging to refine their Brand DNA and what that looks like on the LinkedIn platform.
Rachel Rickles
2021-06-17T15:25:00Z 2021-06-17T15:45:00Z America/New_York Honing+Your+Brand+DNA%3A+Aligning+Messaging+to+Create+a+Cohesive+Approach https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
The Business of Doing Good
Join Knotch and Salesforce.org to learn the business of doing good.
Anda Gansca Samuel Allen
2021-06-17T15:25:00Z 2021-06-17T15:45:00Z America/New_York The+Business+of+Doing+Good https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Customer-Generated Content at Scale
In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. Learn how to do it at scale.
Cristina Melluzzi Dan Cote
2021-06-17T15:50:00Z 2021-06-17T16:20:00Z America/New_York Customer-Generated+Content+at+Scale https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
What the C-Suite Expects of Their Content Leaders
Join us to hear from Citi, Good Eggs and Knotch on how they are pushing the boundaries of what is possible with content in the modern day.
Vineet Mehra Ben Plummer Carla Hassan
2021-06-17T15:50:00Z 2021-06-17T16:20:00Z America/New_York What+the+C-Suite+Expects+of+Their+Content+Leaders https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Effie Awards Spotlight: Mastercard’s World Pride
Hear from the team behind True Name about its impact during WorldPride 2019 and Mastercard’s continued commitment to inclusion and acceptance.
Cheryl Guerin Traci Alford Pierre Lipton Lucas Crigler
2021-06-17T16:25:00Z 2021-06-17T16:55:00Z America/New_York Effie+Awards+Spotlight%3A+Mastercard%E2%80%99s+World+Pride https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)
· Stage
Closing Remarks
Thanks for joining us at Insight 2021! Hear from Knotch EVP of Marketing to close out the show.
Ben Plummer
2021-06-17T16:55:00Z 2021-06-17T17:00:00Z America/New_York Closing+Remarks https%3A%2F%2Fhopin.com%2Fevents%2Finsight-2021-531df8b1-14c6-476c-9d93-50325261e094 Hosted virtually on Hopin (link in the description)

Speakers

Sean Downey

Vice President, Americas Platforms at Google

Lauren Wetzel

President, North America, Global Strategy and Operations at InfoSum

Haeli Harris

Lead Counselor at Zenovate

Jennifer Schmich

Senior Manager, Content Systems at Intuit

May Habib

Co-founder & CEO at Writer.com

Cristina Melluzzi

Director, Global Customer & Partner Advocacy, Growth Marketing at Cisco

Samuel Allen

EVP, COO at Salesforce.org

Robert Rose

Chief Strategy Advisor at CMI

Brett Crossley

SVP of Product at Knotch

Rob Norman

Knotch Board Director & Industry Advisor

Hayley Romer

Chief Revenue Officer & Publisher at The Atlantic

Afiya Addison

Global Program Manager, The B2B Institute at LinkedIn

Rachel Rickles

Senior Content Marketing Evangelist at LinkedIn

Traci Alford

Global CEO at Effie Worldwide

Ben Plummer

EVP, Marketing at Knotch

Vineet Mehra

Chief Growth & Experience Officer at Good Eggs

Adam Wegel

Vice President Products, Experience Cloud and B2B Commerce at Salesforce

Katherine Milne

Senior Manager, Product Marketing at Salesforce

Amelia Wilcox

CEO, Founder at Zenovate

Claudia Michon

Senior Director of Product Marketing, Experience Cloud at Salesforce

Carla Hassan

CMO at Citi

Nick Louie

Content Strategist at T-Mobile for Business

Claire Robinson

VP, Content Partnerships at Forbes

David Brown

SVP, Head of Strategy at Knotch

Alex Valencia

President, Director of Business Development at We Do Web Content

Matthew Wasley

Director of Product Marketing at Knotch

Hayley Grant

Director and Strategy Lead for VaynerMedia Consulting at VaynerMedia

Lucas Crigler

Associate Creative Director at McCann

Pierre Lipton

Global Executive Creative Director at McCann

Brandon Starkoff

CEO, Managing Partner at Transparent Partners

Anda Gansca

CEO, Co-Founder at Knotch

Dan Cote

CMO at Influitive

Cheryl Guerin

EVP, North America Marketing and Communications at Mastercard

Ty Heath

Director, Market Engagement, The B2B Institute at LinkedIn

Aimee Johnson

CMO at Zillow Group

The event is over

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Pros & Content Community

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