#FRO2021 - Fundraising Online
Proudly supported by
Speakers
Event Director at Natasha Russell Event Management
Online Fundraising Director, Biden for President
Communications Manager, Amref Health Africa - UK
Crisis Response Fund Lead, CIVICUS
Vice President, Nathan Cummings Foundation
Founder + CEO, The Rooted Collaborative + Kishshana & Co.
Writer & Scholar
Co-Creator, Coloured Mentality
Director & Co-Creator, Coloured Mentality
Digital Fundraising Head at Argentina for UNHCR
SMS Program Manager, Democratic National Committee
Co-Chair, The Conscious Advertising Network
Associate Director of Digital Marketing, International Rescue Committee US
Trust Coordinator at Edumed Trust



































Communications, Fundraising and Advocacy Manager, Amref Health Africa - Uganda











On-demand

KEYNOTE: Biden-Harris: The inside story of the record-breaking campaign
Elana Firsht

KEYNOTE: Moments or movements? Driving momentum by building community
Kishshana Palmer (Rooted Collaborative)

KEYNOTE: Mobilising for racial justice: Harnessing new technology
Masana Ndinga-Kanga, Kim M Reynolds, Sarah Summers, & Kelly-Eve Koopman

KEYNOTE: Don't let it happen, make it happen: Engineering the future you want
Krizna Gomez

Streaming for fundraising: More than just gaming
Alyssa Sweetman (Twitch) and Tom Downie (Tiltify)

TikTok for nonprofits: Joining Gen Z on the world’s fastest-growing social media platform
Kathleen Murphy (Giving Tuesday)

Conquering the digital divide: How grassroots changemakers are bridging the gap
Charles Kojo Vandyck, Dr Satyendra K Srivastava, Tawakalit Kareem, Mark Kebo Akparibo, Tony Mashao Seaka, & Mayara Brilhante

Level up your legacy: Using digital tools to foresee future legacy supporters
Clare Sweeney

Reducing friction and streamlining your online giving
Brady Josephson (NextAfter) & Marcus Blease (Donor Republic)

Inclusivity is not a choice: Integrating justice, diversity, and community into your fundraising
Niduk D’Souza, Cherian Koshy, Liz LeClair & Leticia Peguero

The use of technology in Islamic Philanthropy: The first official UN Zakat mobile app
Houssam Chahin (MENA at UNHCR)

Breaking the rules: Digital fundraising during a pandemic
Rhiannan Sullivan (Care2.com) & Andrew Taylor Dawson (Liberty)

Fundraising, inclusion, & accessibility for virtual events
Tamsin Baxter, Natasha Russell & Monica Smith (Vision Foundation)

The chatbot will see you now: MSF Spain;s innovative COVID-19 response
Nick Scott (Médecins Sans Frontières) & Toni Matas (Persualia)

Solidarity and Empowerment: Digital organising for mutual aid groups during COVID-19
Alessandro Iacono

Breaking the ice (bucket): Changing the game with Facebook challenge events
Jill O'Herlihy & Amy Bowers

Centring the authentic voice: Best practices for digital storytelling
Rachel Erskine & Lillian Kamanzi Mugisha

Value beyond fundraising: Recruiting volunteers in the Zoom Age
Anne Clark & Sadie Kempner

Change is coming: What iOS14 means for Facebook ads
Sarah Crowhurst

Heartwork: Cause meets corporate on India’s front line
Swatantra Gupta & Amit Nachahal

COVID can’t stop us: Smash targets with a flexible, digital-first approach
Phil Woolaman. Saskia Van Berkel & Emily Martin

The Kenya Case: The digital mobilisation of grassroots resources
Sharon Olang, Sarah Martha Anyika, Charles Odhiambo, & Elizabeth Waichiga

Hooked on a feeling: Transforming emotions into memorable donor experiences
Natacha Francais & Francesco Ambrogetti

Blog Perfect: The write way to fundraise
Kelly Huang, Cindy Lee & Garrick Ka Wai Liu

Instant connection: SMS & WhatsApp campaigns
Michael Sabat & Jessica Porter

Digital Fundraising 101: Building your digital house starts with infrastructure
Mo Waja and Tara Winter

Convert more traffic; Raise more money. The optimisation workshop
Meredith Dwyer & Martin Gill

The disinformation debate: ethics & conscious advertising
Harriet Kingaby (CAN) & Dr Ritumbra Manuvie (The London Story)

To give or not to give: Page optimisation for donation completion
Eoghan Beecher (iRaiser)

The only way is up: Building an omnichannel engagement strategy from scratch
Julieta Rodríguez Seara (UNHCR)

Principles, not tools: How agile ways of working can revolutionise results
Carmen Barlow (Amnesty International) & Eleanor Gibson (coach)

The great reset: What recent trends tell us about the road ahead
Ashley Thompson