FORGE City x City Singapore
Live Nov. 16, 2021
10:30am - 3:00pm SGT
On Demand through Dec. 16
10:30am - 3:00pm SGT
On Demand through Dec. 16
Within the constraints imposed during the past year and a half, how can brands seize opportunities to innovate? Braze brings you FORGE City x City Singapore—to celebrate and bring together our regional community of people who care about the future of customer engagement.
Hear from influential thought leaders, Braze executives, and, most importantly, the practitioners who are using the Braze platform to reimagine what customer engagement means and how it can positively impact revenue.
Register for FORGE City x City Singapore:
- Learn how top brands in our APAC community leverage the power of Braze to achieve measurable and meaningful results.
- Drive personalised predictive engagements at scale across the customer journey, from acquisition to retention.
- Stay ahead of the changes for marketers with the shifting landscape of first-party vs. third-party data and how it will shape customer engagement practices.
Be sure to register! There will be exclusive content available only during the live stream.
Speakers
AGENDA
LIVE Nov. 16, 2021, 10:30am - 3:00pm SGT
10:30 AM
CEO Welcome
Bill Magnuson
Cofounder and CEO
Braze
10:35 AM
KEYNOTE: Amplifying Customer Engagement With AI
Personalisation is key to more effective customer engagement, and artificial intelligence and machine learning make personalisation at scale possible. Noted AI authority Dr. Ayesha Khanna will pinpoint the added value that humans bring to the collaboration, and how marketers can shape the future through their successful practice. Followed by a conversation between Dr. Ayesha and Braze APAC GM Julia Lee.
Dr. Ayesha Khanna
Co-Founder and CEO
ADDO AI
11:05 AM
Fireside Chat
A question-and-answer conversation between Dr. Ayesha Khanna and Braze APAC GM Julia Lee.
Dr. Ayesha Khanna
Co-Founder and CEO
ADDO AI
Julia Lee
Vice President and General Manager, APAC
Braze
11:15 AM
The Next Generation of Growth
An exploration of how women leaders inspire the next generation, and propel their businesses forward through technology, teams, and community.
Gunjan Soni
CEO
ZALORA
Karen Chan
CEO
Minden International
Julia Lee
Vice President and General Manager, APAC
Braze
11:50 AM
Embracing Proactive Customer Engagement
In today's fast-moving world, brands can't afford to react to changes—they need to evolve with them. Learn how Jakarta-based online grocery delivery platform HappyFresh used a customer-first mindset to anticipate user needs and provide better, more responsive experiences.
Johan Antlov
Chief Growth Officer
HappyFresh
Yee Lynn Chan
Head of CRM & Loyalty
HappyFresh
Jen Lee
Senior Customer Success Manager, APAC
Braze
12:30 PM
Lunch Break
1:00 PM
Networking
1:30 PM
Fireside Chat With Zenyum
This session will highlight the best-of-breed technology approach and how it can help to accelerate business growth. Zenyum will give a look into the organization, with an emphasis on the impact of the partnership on cross-team collaboration and positive business outcomes. Learn about the high-level strategy behind the evolution of the brand's stack, and how they solve customer problems to drive growth and revenue.
Anupama Hoon
Chief Product Officer
Zenyum
Chye Yien
Senior Strategic Business Consultant
Braze
1:45 PM
Real-Time Engagement in a Fast-Moving Market
Creating value for end-users should be on top of every marketer’s mind. Learn how Crypto.com builds trust, transparency, and value from the very beginning of the customer onboarding journey and keeps their customers informed through real-time messaging across multiple channels.
Henrik Johansson
Global Head of Growth
Crypto.com
Magith Noohukhan
Customer Engagement Evangelist
Braze
2:00 PM
Making Learning Fun: The Snapask Growth Story
Intimate chat with Katherine Cheung, CMO of Snapask as she shares how online education and tutoring has evolved through the pandemic, how Snapask has grown by improving and iterating on the student user experience through gamification, and what the future of education looks like.
Katherine Cheung
CMO
Snapask
Kenneth Soo
Regional Lead, Customer Success, APAC
Braze
2:15 PM
Entertainment
ON-DEMAND EXCLUSIVES
Live from Nov. 17 to Dec. 16, 2021
Generating Traction: Engagement With Empathy
Consumers struggle for focus in a world of digital distraction. Best-selling author and behavioral design expert Nir Eyal discusses how human empathy and customer engagement can go hand in hand.
Nir Eyal
Best-selling author and investor
Sara Spivey
CMO
Braze
Navigating Our Complex Future
There are those who want to reverse time and return the world to normal, and those who embrace the chaos, face forward, and get busy building the future. Amy Webb is in the latter category. She will discuss the disruptive forces, opportunities, and strategies that will drive business and shape customer engagement in the near future.
Amy Webb
Founder and CEO
Future Today Institute
FAQ
What is FORGE City x City Singapore?
FORGE is the place for marketing, data, and growth teams to gain insight on the latest customer engagement technologies and strategies driving long-term success. With a focus on brilliant customer experiences and how top brands worldwide deliver them, FORGE educates, informs, and inspires within a trusted community environment.
Who should attend the conference?
Anyone who touches the Customer Experience (Marketing, Growth, Engagement, Product, Engineering, Analytics, etc.). If you’re interested in learning about best practices and tools to deliver brilliant customer experiences in today’s fast-evolving technology landscape, you should be at FORGE.
When is this year’s conference?
November 16: LIVE
November 17-Dec 16: On demand
When will the agenda be available?
The FORGE City x City Singapore website will be updated on an ongoing basis as speakers and sessions are confirmed.
How do I register for the conference?
Select “Register” in the navigation panel at the top of the page.
Are tickets transferable?
All tickets are non-transferable.
Can’t find what you’re looking for?
Contact Us
How do I access the event?
If you know your login information, you can sign in here. Once logged in, navigate here and you will see a direct link to FORGE City x City Singapore! Just click on the event to get in 5 minutes prior to the start time.
Don’t remember your password? If you don't remember it, you can reset your password using the password reset form on the same page as your account.
I’m having network related issues and I can’t get into the event. What should I do?
If you are on a work network or any network behind a firewall, speak with your IT department or network administrator. When you do, please give them the websites in this article to whitelist, and the ports to open.
Check out our quick troubleshooting guide!
If I’m having trouble joining a session, who should I contact?
If you experience difficulty joining a session, please fill out our Technical Support Form or email forge_events@braze.com and we will follow up with you.
I’m experiencing trouble listening/viewing a session.
- Audio issues: In Hopin, you will be prompted to select your Microphone and Camera device so that people can hear and see you at the event, but if you are unable to select your options, it is probably because you need to give browser permissions for Hopin to access your devices or you need to update your browser version.
- Viewing issues: Please ensure you’re using the supported web browsers, Google Chrome and Firefox. Pro tip: Make sure your browser is up to date. Here are instructions for updating Chrome and here for Firefox.
- If you are using one of these browsers, please clear your cache and browsing data and reboot your computer.
- We recommend 30Mbps upload and download for internet speed.
- Please note: Additional devices may successfully connect, but are not officially supported.
- How do I join FORGE City x City Singapore from my mobile device?
- Android: Use either Google Chrome or the Mobile App
- iOS (Apple): Use either Safari or the Mobile App
- Note: No downloads are required for the web browser, however, downloadable apps for mobile devices are recommended for the best experience.
I have a question/am still having trouble participating in FORGE City x City Singapore. What should I do?
We're sorry you're experiencing difficulties at the event. Please fill out our Technical Support Form here or email forge_events@braze.com and we will follow up with you.
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