Figaro Digital Beauty: Digital Marketing Spotlight
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Schedule
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· Stage
Introduction and Welcome
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· Stage
How To Supercharge Your Brand
Exploring research from Google, Gareth discusses how you can utilise simple cognitive biases to make your brand more attractive to potential customers.

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· Stage
Activating Your Customer Base with Game Mechanics
E-J shares why activation matters in the customer journey, and how game mechanics can help you create quality interactions with your target audience.

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· Stage
What Is Live Video Shopping, Live Video Commerce, and Livestream Shopping?
Live video shopping is taking China by storm, and quickly taking hold in the US and Europe. So, what is live video shopping and how does it work?

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· Stage
How to Build a Personalised, Social-proof Packed Journey to Keep Gen-Z Sweet
Eddy introduces you to a hands-on framework that will help you engage beauty shoppers across the customer lifecycle while hitting your KPIs and business goals.

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· Stage
Q&A Panel Discussion




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· Networking
Networking




Speakers

Eddy Swindell
CRO & Co-founder @ Fresh Relevance

Serge Milbank
CEO @ ConferWith

E-J Harris
Account Manager @ LeadFamly

Gareth James
Director @ Foundation
Booths

ConferWith
Meeting Booth

Fresh Relevance
Meeting Booth

Foundation
Meeting Booth

LeadFamly
Meeting Booth