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D2C.CPG Summit 2021

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· Stage
Opening Remarks Day 1
Richard Emanuel
2021-06-24T09:15:00Z 2021-06-24T09:30:00Z America/New_York Opening+Remarks+Day+1 Hosted virtually on Hopin (link in the description)
· Stage
Instacart and Amazon Strategy
Instacart for CMOs co-author Kiri Masters offers a comprehensive look into Instacart and Amazon and how CPG brands are using them to maximize their sales.
Richard Emanuel Kiri Masters
2021-06-24T09:30:00Z 2021-06-24T10:00:00Z America/New_York +Instacart+and+Amazon+Strategy Hosted virtually on Hopin (link in the description)
· Stage
Kellogg's - How to show ROI when it's indirect
Byron Gilstrap (Head of eCommerce Retail Platforms) and Jordan Narducci (Director, Global Direct to Consumer eCommerce) discuss how to show ROI when it's indirect.
Byron Gilstrap Jordan Narducci
2021-06-24T10:30:00Z 2021-06-24T11:00:00Z America/New_York Kellogg%27s++-+How+to+show+ROI+when+it%27s+indirect Hosted virtually on Hopin (link in the description)
· Stage
How Leading D2C Subscription Brands Acquire and Retain A Loyal Customer Base
Hosted by Recharge (subscription payment solution leaders) and Loyalty Lion (leaders in loyalty and point solutions). Returning clients and subscription models are two of the most important revenue sources for CPG brands. We hear from the experts to learn winning CLTV strategies.
Jess Roma Jordan Bourchier-Lee
2021-06-24T11:00:00Z 2021-06-24T12:00:00Z America/New_York How+Leading+D2C+Subscription+Brands+Acquire+and+Retain+A+Loyal+Customer+Base Hosted virtually on Hopin (link in the description)
· Stage
Managing seasonality / communication strategies
Hosted by Akil. Communication experts from Klaviyo and Parkfield will discuss monthly guidelines to help you gear up for the busiest times of the year. We'll cover deliverability considerations, buying guides, assessing the prior year’s performance, and Q4 strategy.
Akil Sharperson Robert Befumo
2021-06-24T13:30:00Z 2021-06-24T14:00:00Z America/New_York Managing+seasonality+%2F+communication+strategies Hosted virtually on Hopin (link in the description)
· Sessions
AMA Workshop with Parkfield & Klaviyo
Richard Emanuel Akil Sharperson Robert Befumo
2021-06-24T14:00:00Z 2021-06-24T15:00:00Z America/New_York AMA+Workshop+with+Parkfield+%26+Klaviyo Hosted virtually on Hopin (link in the description)
· Stage
Opening Remark Day 2
Richard Emanuel
2021-06-25T09:15:00Z 2021-06-25T09:30:00Z America/New_York Opening+Remark+Day+2 Hosted virtually on Hopin (link in the description)
· Stage
Launching a Challenger Brand with SEO - Dale Bertrand and Brad Flaherty
Fire Dept. Coffee (FDC) is a veteran-owned brand that sells great tasting coffee to support their mission – a portion of net proceeds goes to help injured firefighters and their families. Brad Flaherty, the CMO of FDC, and Dale Bertrand, SEO expert at Fire & Spark, will detail the strategies that drove organic sales and grew the FDC brand from launch to 8 figures in record time.
Dale Bertrand Luke Schneider
2021-06-25T09:30:00Z 2021-06-25T10:00:00Z America/New_York Launching+a+Challenger+Brand+with+SEO+-+Dale+Bertrand+and+Brad+Flaherty Hosted virtually on Hopin (link in the description)
· Stage
Consumer demand for sustainability - Renewal Mill
Co-Founder Caroline Cotto brings us an overview of the ‘upcycled’ movement, Renewal Mill’s place in it and how it fits into the larger picture of increasing consumer demand for sustainability.
Dani Nicholls Caroline Cotto
2021-06-25T10:00:00Z 2021-06-25T10:30:00Z America/New_York Consumer+demand+for+sustainability+-+Renewal+Mill Hosted virtually on Hopin (link in the description)
· Stage
From seaside stall to national distribution - EAT MUD's Journey
We discuss EAT MUD's journey from seaside stall to national distribution. Co-owner Sam Friedman shares the strategy he’s learned and what he has planned for the future.
Sam Friedman Richard Emanuel
2021-06-25T10:30:00Z 2021-06-25T11:00:00Z America/New_York From+seaside+stall+to+national+distribution+-+EAT+MUD%27s+Journey Hosted virtually on Hopin (link in the description)
· Stage
How to build a brand loyal community - Mike D’s Hot Sauce (‘I Quit’ TV show finalist)
Parkfield’s Dani Nicholls and founder Mike De Los Santos discuss the importance of building a loyal fan base and how Mike leveraged his to grow an award-winning hot sauce brand.
Dani Nicholls Michael De Los Santos
2021-06-25T11:00:00Z 2021-06-25T11:30:00Z America/New_York How+to+build+a+brand+loyal+community+-+Mike+D%E2%80%99s+Hot+Sauce+%28%E2%80%98I+Quit%E2%80%99+TV+show+finalist%29 Hosted virtually on Hopin (link in the description)
· Stage
Mid-Day Squares - How to create a business reality show
We discuss the framework to turn your brand and organization into a reality show / media company.
Richard Emanuel Jake Karls
2021-06-25T11:30:00Z 2021-06-25T12:00:00Z America/New_York Mid-Day+Squares+-+How+to+create+a+business+reality+show Hosted virtually on Hopin (link in the description)
· Sessions
Strategy Workshop
What's your strategy? - Live Q&A
Dani Nicholls Robert Befumo Dale Bertrand
2021-06-25T13:30:00Z 2021-06-25T14:00:00Z America/New_York Strategy+Workshop Hosted virtually on Hopin (link in the description)
· Stage
Outsourcing CPG support - Gorgias & Horatio
As demand grows, so does the support required. We speak to the number one platform for eCommerce support tickets, Gorgias, and the outsourcing team at Horatio on how to create an effective support team using automation and outsourcing.
Richard Emanuel Jose Herrera Nicole Baqai
2021-06-25T14:00:00Z 2021-06-25T14:30:00Z America/New_York Outsourcing+CPG+support+-+Gorgias+%26+Horatio Hosted virtually on Hopin (link in the description)


Jess Roma

Partnerships Manager - ReCharge

Kiri Masters

Kiri Masters Founder of Bobsled Marketing & Co-Author of Instacart for CMOs

Jose Herrera

Co-Founder & CEO

Sam Friedman

Co-Founder - EAT MUD

Luke Schneider

Co-Founder - Fire Dept Coffee

Dale Bertrand

SEO and Content Marketing Strategist - Fire & Spark

Michael De Los Santos

Owner/CEO - Mike D's Hot Sauce

Jordan Narducci

Director, Global Direct to Consumer eCommerce - The Kellogg Company

Robert Befumo

Head of eCommerce Strategy - Parkfield Commerce

Nicole Baqai

Partner manager - Gorgias

Jordan Bourchier-Lee

Partner manager - Loyalty Lion

Akil Sharperson

Growth Success Manager - Klaviyo

Jake Karls

Co-Founder - Mid-Day Squares

Caroline Cotto

Co-Founder - Renewal Mill

Dani Nicholls

Head of Advertising - Parkfield Commerce

Byron Gilstrap

Global Lead, Retail eCommerce Platforms Capability - The Kellogg Company

Richard Emanuel

CEO & Brand Strategy Lead - Parkfield Commerce

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Parkfield Commerce

Parkfield Commerce is a New York based eCommerce agency. We help ambitious brands pivot to D2C and scale their revenue. Get absolutely everything you need to sell directly to your customers (D2C), with growth consulting, marketing, and award-winning store design to increase conversions and boost ROI.

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