Content Strategy Collective Live
to
Proudly supported by
Schedule
–
· Workshops
Networking @ The Watercooler
Hop in at any time from the beginning of the event to the end to meet new people and make new connections.
2021-06-22T08:30:00Z
2021-06-24T15:00:00Z
America/New_York
Networking+%40+The+Watercooler
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
A Warm Welcome to CSC Live 2021 from Chuck Frydenborg, MarketMuse CEO
We're so excited you're joining us, no matter where you are in the world! Tune in for a short hello from MarketMuse CEO, Chuck Frydenborg.
2021-06-22T08:50:00Z
2021-06-22T09:00:00Z
America/New_York
A+Warm+Welcome+to+CSC+Live+2021+from+Chuck+Frydenborg%2C+MarketMuse+CEO
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Future-Proof Your Content Strategy
Join this session with Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, as he breaks down the content process and demonstrates where you can create efficiency.
2021-06-22T09:00:00Z
2021-06-22T09:30:00Z
America/New_York
Future-Proof+Your+Content+Strategy
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: Simple and Effective Application Workflows that Drive Quick Wins
Join this session to master key MarketMuse workflows in Research, Optimize, Questions, Connect, and Compete that achieve quick wins.
2021-06-22T09:00:00Z
2021-06-22T10:00:00Z
America/New_York
Content+Workshop%3A+Simple+and+Effective+Application+Workflows+that+Drive+Quick+Wins
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
How to Build a Pillar Page with MarketMuse
Learn how to identify which pillar pages to build, what makes an effective page and guidance for your writers.
2021-06-22T10:00:00Z
2021-06-22T10:30:00Z
America/New_York
How+to+Build+a+Pillar+Page+with+MarketMuse
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: End-to-End Content Research, Brief, Output
Join this workshop to learn the most efficient way of executing content in MarketMuse from start to finish.
2021-06-22T11:00:00Z
2021-06-22T12:00:00Z
America/New_York
Content+Workshop%3A+End-to-End+Content+Research%2C+Brief%2C+Output
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Are You Losing Money Because your Content Can Not Be Heard?
Join Heidi Cohen to learn why content is vital to your business and how voice content helps you win the customer loyalty battle to drive profitable sales.
2021-06-22T11:00:00Z
2021-06-22T11:30:00Z
America/New_York
Are+You+Losing+Money+Because+your+Content+Can+Not+Be+Heard%3F
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Product-Led SEO
Join Eli Schwartz to learn how to use product-led SEO for scalable and sustainable traffic that drives meaningful revenue.
2021-06-22T11:30:00Z
2021-06-22T12:00:00Z
America/New_York
Product-Led+SEO
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: Building Your Dashboard to Drive High Efficiency
Join this hands-on session to learn how to create a MarketMuse Dashboard based on your content needs, no matter how beginner or advanced.
2021-06-22T13:00:00Z
2021-06-22T14:00:00Z
America/New_York
Content+Workshop%3A+Building+Your+Dashboard+to+Drive+High+Efficiency
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Fireside Content Chat: How to Lead with Creativity in Video Storytelling
Learn how to organically and strategically incorporate video into your content strategy.
2021-06-22T13:00:00Z
2021-06-22T13:30:00Z
America/New_York
Fireside+Content+Chat%3A+How+to+Lead+with+Creativity+in+Video+Storytelling
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Finding the Needle: Using Google Search Console API Data to Find Hidden Opportunities
Learn how to make big datasets actionable to build out content that will drive conversions.
2021-06-22T13:30:00Z
2021-06-22T14:00:00Z
America/New_York
Finding+the+Needle%3A+Using+Google+Search+Console+API+Data+to+Find+Hidden+Opportunities
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: All About Content Clusters
Join this workshop to learn all about content clusters, including how big they should be, how to track them, how a link strategy works within a cluster, how the Connect App plays a role, and the importance of anchor text.
2021-06-22T14:00:00Z
2021-06-22T15:00:00Z
America/New_York
Content+Workshop%3A+All+About+Content+Clusters
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: How to Create a Content Plan for a New Product Launch
This MarketMuse content workshop covers advanced workflows for specific business initiatives. Typical use cases are supporting a sales team, building sales collateral, launching a new website, and migrating an existing website. Learn how to find gaps in the subject matter and what’s necessary to build authority for a broad topic.
2021-06-22T14:00:00Z
2021-06-22T15:00:00Z
America/New_York
Content+Workshop%3A+How+to+Create+a+Content+Plan+for+a+New+Product+Launch
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Fireside Content Chat: Connecting Content and Business Outcomes
Join this Fireside Content Chat with Peter Mahoney as we discuss how to connect the dots between content and business outcomes.
2021-06-22T14:00:00Z
2021-06-22T14:30:00Z
America/New_York
Fireside+Content+Chat%3A+Connecting+Content+and+Business+Outcomes
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
How to Maximize Your Agency Relationship
Join this session with Britt Teravainen to get inside the mind of a marketing agency and what drives successful outcomes.
2021-06-22T14:30:00Z
2021-06-22T15:00:00Z
America/New_York
How+to+Maximize+Your+Agency+Relationship
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
The Future of Content Optimization with MarketMuse
-
2021-06-23T09:00:00Z
2021-06-23T09:30:00Z
America/New_York
The+Future+of+Content+Optimization+with+MarketMuse
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
The Most Reliable Win for SEO: Your 5-Step Process for Content Upgrades
Join Andy Crestodina to learn about how to make the most of your existing content with content optimization and unlock reliable SEO wins.
2021-06-23T09:30:00Z
2021-06-23T10:00:00Z
America/New_York
The+Most+Reliable+Win+for+SEO%3A+Your+5-Step+Process+for+Content+Upgrades
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
SEO Quality Assurance: Just How Needed Is It?
In his talk, Steven will zoom in on common site issues and nasty unwanted content changes he comes across, and how to minimize their impact.
2021-06-23T10:00:00Z
2021-06-23T10:30:00Z
America/New_York
SEO+Quality+Assurance%3A+Just+How+Needed+Is+It%3F
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: Content Strategy as Part of your Larger Customer Journey
Join this hands-on session to learn how to extend your content and get the most from ad spend, social campaigns, lead generation, and more.
2021-06-23T11:00:00Z
2021-06-23T11:30:00Z
America/New_York
Content+Workshop%3A+Content+Strategy+as+Part+of+your+Larger+Customer+Journey
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Competitive Analysis: How to Pass Anyone in the SERP
Join Jeff Coyle to understand strategic competitive analysis and how to apply it at scale, set expectations, and understand trajectory.
2021-06-23T11:00:00Z
2021-06-23T11:30:00Z
America/New_York
Competitive+Analysis%3A+How+to+Pass+Anyone+in+the+SERP
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
NLG and using Artificial Intelligence to Create Content - Things to Keep in Mind
Learn about the limitations of AI-generated content, how to get the most of it, and get tough questions answered.
2021-06-23T11:30:00Z
2021-06-23T12:00:00Z
America/New_York
NLG+and+using+Artificial+Intelligence+to+Create+Content+-+Things+to+Keep+in+Mind
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Algorithms and Incentives: The Secret Forces of the Web
Why is so much ad spend wasted? Why do most PR, SEO and content campaigns fail? Why do brands spend more to acquire customers vs getting creative with how? Rand Fishkin, Co-Founder & CEO of SparkToro, digs into the dark underbelly and reveals powerful opportunities.
2021-06-23T13:00:00Z
2021-06-23T13:30:00Z
America/New_York
Algorithms+and+Incentives%3A+The+Secret+Forces+of+the+Web
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: Getting Started With NLG & First Draft
Join this hands-on session with the MarketMuse Data Science Team to pick their brains about NLG, GPT-3, AI ethics, and the future of First Draft.
2021-06-23T13:00:00Z
2021-06-23T14:00:00Z
America/New_York
Content+Workshop%3A+Getting+Started+With+NLG+%26+First+Draft
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: Using Inventory Metrics to Prioritize Content
Join this hands-on session for a deep dive into MarketMuse Inventory, its metrics, and how to create an actionable content plan in minutes.
2021-06-23T13:00:00Z
2021-06-23T14:00:00Z
America/New_York
Content+Workshop%3A+Using+Inventory+Metrics+to+Prioritize+Content
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Breaking Down Natural Language Processing (NLP) Basics
Join this session with Paul Shapiro, Technical SEO lead for Shopify, to get a deep inside look at how NLP works and why SEO and marketers need to care.
2021-06-23T13:30:00Z
2021-06-23T14:00:00Z
America/New_York
Breaking+Down+Natural+Language+Processing+%28NLP%29+Basics
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: Content Refresh & Optimization
Join this content refresh workshop to submit pages you wish were performing better and receive live suggestions using a simple framework!
2021-06-23T14:00:00Z
2021-06-23T15:00:00Z
America/New_York
Content+Workshop%3A+Content+Refresh+%26+Optimization
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: How to Put Competitive Analysis into Practice
Join this hands-on session to see competitive analysis in action with MarketMuse and learn how to outperform your competitors every time.
2021-06-23T14:00:00Z
2021-06-23T15:00:00Z
America/New_York
Content+Workshop%3A+How+to+Put+Competitive+Analysis+into+Practice
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Reinventing Local SEO
Local SEO is more than location pages and a Google My Business (GMB) listing.
2021-06-23T14:00:00Z
2021-06-23T14:30:00Z
America/New_York
Reinventing+Local+SEO
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
How to Turn Press and Media Coverage Into Content That Ranks
Trying to build E-A-T with zero PR? That will be an uphill battle. Kris Ruby will walk you through 10 steps to make building digital authority an easier process for you.
2021-06-23T14:30:00Z
2021-06-23T15:30:00Z
America/New_York
How+to+Turn+Press+and+Media+Coverage+Into+Content+That+Ranks
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Does Your Content Work? Tips for understanding and optimizing your content effectiveness.
Learn about content effectiveness and its benefits, how to identify what to measure, and how to overcome content challenges.
2021-06-24T09:30:00Z
2021-06-24T10:00:00Z
America/New_York
Does+Your+Content+Work%3F+Tips+for+understanding+and+optimizing+your+content+effectiveness.
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: How to Build a Content Brief that Delivers
Join this hands-on session to learn the brief creation flow and how to make it easy for writers to create high-quality, data-driven content.
2021-06-24T09:30:00Z
2021-06-24T10:30:00Z
America/New_York
Content+Workshop%3A+How+to+Build+a+Content+Brief+that+Delivers
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Topic is the New Keyword: Why You Should Focus on User Intent
Join this honest discussion about why search volume should not be a North Star metric.
2021-06-24T10:00:00Z
2021-06-24T10:30:00Z
America/New_York
Topic+is+the+New+Keyword%3A+Why+You+Should+Focus+on+User+Intent
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: How to Scale Content Output by 10x
In this MarketMuse content workshop, you’ll learn how to create plans based on business outcomes. You’ll also understand how to increase your process efficiency with automated research, MarketMuse Content Briefs and First Drafts. Plus, you’ll learn how to scale output with writing networks and what that process is like.
2021-06-24T11:00:00Z
2021-06-24T12:00:00Z
America/New_York
Content+Workshop%3A+How+to+Scale+Content+Output+by+10x
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Core Web Vitals: A hands-on look in measuring the human experience
Join this session to better understand Core Web Vitals, how to measure them, and workflows to improve your site in a meaningful way that benefits all users.
2021-06-24T11:00:00Z
2021-06-24T11:30:00Z
America/New_York
Core+Web+Vitals%3A+A+hands-on+look+in+measuring+the+human+experience
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Guiding the Perfect Customer Journey
Join this session to learn how to blend marketing, sales, and service efforts to create a useful customer experience.
2021-06-24T11:30:00Z
2021-06-24T12:00:00Z
America/New_York
Guiding+the+Perfect+Customer+Journey
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: Calculating your Content ROI
This MarketMuse content workshop dives deep into pressing issues about calculating ROI on content. Discover how to properly understand traffic value metrics and how to adjust your ROI.
2021-06-24T13:00:00Z
2021-06-24T14:00:00Z
America/New_York
Content+Workshop%3A+Calculating+your+Content+ROI
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: All About Topic Ideation
Without using the right data to make decisions on what to write about, how do you know it’s worth your time? How do you start from scratch in a new topic area to gain authority fast? This workshop will focus on topic ideation, specifically how to move beyond keywords, focus on topics, identify a brand new topic to cover, and choose the right focus topic for your brief
2021-06-24T13:00:00Z
2021-06-24T14:00:00Z
America/New_York
Content+Workshop%3A+All+About+Topic+Ideation
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
How to Increase the Value of Your Content Business Using Math and Logic
Join Chuck Mullins as he to teaches us how to increase the value of your content business using math and logic.
2021-06-24T13:00:00Z
2021-06-24T13:30:00Z
America/New_York
How+to+Increase+the+Value+of+Your+Content+Business+Using+Math+and+Logic
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
How to Use Personal Branding to Grow a Loyal Following and Drive Revenue
2021-06-24T13:30:00Z
2021-06-24T14:00:00Z
America/New_York
How+to+Use+Personal+Branding+to+Grow+a+Loyal+Following+and+Drive+Revenue
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Workshops
Content Workshop: Big Hits for Small Sites
How do you start thinking about content for a brand-new site? In this MarketMuse content workshop, you’ll learn how to identify expansion and new topic opportunities.
2021-06-24T14:00:00Z
2021-06-24T15:00:00Z
America/New_York
Content+Workshop%3A+Big+Hits+for+Small+Sites
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
–
· Stage
Thanks and farewell from MarketMuse CEO, Chuck Frydenborg
Tune in for a short message from MarketMuse CEO, Chuck Frydenborg, to close out the inaugural CSC Live 2021!
2021-06-24T15:05:00Z
2021-06-24T15:10:00Z
America/New_York
Thanks+and+farewell+from+MarketMuse+CEO%2C+Chuck+Frydenborg
https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live
Hosted virtually on Hopin (link in the description)
Speakers
Erin Mahoney
Founder, First 31
The event is over
Hosted by
MarketMuse
MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform increases traffic and engagement, improves productivity, and drives revenue. MarketMuse analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward.
Booths
MarketMuse
Content Intelligence Platform
Crowd Content
We Help Companies Create Amazing Content
Verblio
The friendliest content creation platform in the business