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Content Strategy Collective Live

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Schedule

· Workshops
Networking @ The Watercooler
Hop in at any time from the beginning of the event to the end to meet new people and make new connections.
2021-06-22T08:30:00Z 2021-06-24T15:00:00Z America/New_York Networking+%40+The+Watercooler https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
A Warm Welcome to CSC Live 2021 from Chuck Frydenborg, MarketMuse CEO
We're so excited you're joining us, no matter where you are in the world! Tune in for a short hello from MarketMuse CEO, Chuck Frydenborg.
Chuck Frydenborg
2021-06-22T08:50:00Z 2021-06-22T09:00:00Z America/New_York A+Warm+Welcome+to+CSC+Live+2021+from+Chuck+Frydenborg%2C+MarketMuse+CEO https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Future-Proof Your Content Strategy
Join this session with Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, as he breaks down the content process and demonstrates where you can create efficiency.
Jeff Coyle
2021-06-22T09:00:00Z 2021-06-22T09:30:00Z America/New_York Future-Proof+Your+Content+Strategy https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: Simple and Effective Application Workflows that Drive Quick Wins
Join this session to master key MarketMuse workflows in Research, Optimize, Questions, Connect, and Compete that achieve quick wins.
Melissa Bogel Annabelle Hopper Alston Antony
2021-06-22T09:00:00Z 2021-06-22T10:00:00Z America/New_York Content+Workshop%3A+Simple+and+Effective+Application+Workflows+that+Drive+Quick+Wins https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
How to Build a Pillar Page with MarketMuse
Learn how to identify which pillar pages to build, what makes an effective page and guidance for your writers.
Zoe Hawkins
2021-06-22T10:00:00Z 2021-06-22T10:30:00Z America/New_York How+to+Build+a+Pillar+Page+with+MarketMuse https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: End-to-End Content Research, Brief, Output
Join this workshop to learn the most efficient way of executing content in MarketMuse from start to finish.
Remy Brommer Stephen Jeske Jake Goloboy Tracy Dahl
2021-06-22T11:00:00Z 2021-06-22T12:00:00Z America/New_York Content+Workshop%3A+End-to-End+Content+Research%2C+Brief%2C+Output https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Are You Losing Money Because your Content Can Not Be Heard?
Join Heidi Cohen to learn why content is vital to your business and how voice content helps you win the customer loyalty battle to drive profitable sales.
Heidi Cohen
2021-06-22T11:00:00Z 2021-06-22T11:30:00Z America/New_York Are+You+Losing+Money+Because+your+Content+Can+Not+Be+Heard%3F https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Product-Led SEO
Join Eli Schwartz to learn how to use product-led SEO for scalable and sustainable traffic that drives meaningful revenue.
Eli Schwartz
2021-06-22T11:30:00Z 2021-06-22T12:00:00Z America/New_York Product-Led+SEO https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: Building Your Dashboard to Drive High Efficiency
Join this hands-on session to learn how to create a MarketMuse Dashboard based on your content needs, no matter how beginner or advanced.
Dave Juengst Victor Giotto Remy Brommer
2021-06-22T13:00:00Z 2021-06-22T14:00:00Z America/New_York Content+Workshop%3A+Building+Your+Dashboard+to+Drive+High+Efficiency https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Fireside Content Chat: How to Lead with Creativity in Video Storytelling
Learn how to organically and strategically incorporate video into your content strategy.
Elizabeth Irvine Chris Savage
2021-06-22T13:00:00Z 2021-06-22T13:30:00Z America/New_York Fireside+Content+Chat%3A+How+to+Lead+with+Creativity+in+Video+Storytelling https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Finding the Needle: Using Google Search Console API Data to Find Hidden Opportunities
Learn how to make big datasets actionable to build out content that will drive conversions.
Noah Learner
2021-06-22T13:30:00Z 2021-06-22T14:00:00Z America/New_York Finding+the+Needle%3A+Using+Google+Search+Console+API+Data+to+Find+Hidden+Opportunities https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: All About Content Clusters
Join this workshop to learn all about content clusters, including how big they should be, how to track them, how a link strategy works within a cluster, how the Connect App plays a role, and the importance of anchor text.
Zoe Hawkins Katy Nardozzi Camden Gaspar
2021-06-22T14:00:00Z 2021-06-22T15:00:00Z America/New_York Content+Workshop%3A+All+About+Content+Clusters https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: How to Create a Content Plan for a New Product Launch
This MarketMuse content workshop covers advanced workflows for specific business initiatives. Typical use cases are supporting a sales team, building sales collateral, launching a new website, and migrating an existing website. Learn how to find gaps in the subject matter and what’s necessary to build authority for a broad topic.
Annabelle Hopper Aki Balogh Amy Aitman
2021-06-22T14:00:00Z 2021-06-22T15:00:00Z America/New_York Content+Workshop%3A+How+to+Create+a+Content+Plan+for+a+New+Product+Launch https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Fireside Content Chat: Connecting Content and Business Outcomes
Join this Fireside Content Chat with Peter Mahoney as we discuss how to connect the dots between content and business outcomes.
Peter Mahoney Elizabeth Irvine
2021-06-22T14:00:00Z 2021-06-22T14:30:00Z America/New_York Fireside+Content+Chat%3A+Connecting+Content+and+Business+Outcomes https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
How to Maximize Your Agency Relationship
Join this session with Britt Teravainen to get inside the mind of a marketing agency and what drives successful outcomes.
Britt Teravainen
2021-06-22T14:30:00Z 2021-06-22T15:00:00Z America/New_York How+to+Maximize+Your+Agency+Relationship https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
The Future of Content Optimization with MarketMuse
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Noah Davis Remy Brommer
2021-06-23T09:00:00Z 2021-06-23T09:30:00Z America/New_York The+Future+of+Content+Optimization+with+MarketMuse https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
The Most Reliable Win for SEO: Your 5-Step Process for Content Upgrades
Join Andy Crestodina to learn about how to make the most of your existing content with content optimization and unlock reliable SEO wins.
Andy Crestodina
2021-06-23T09:30:00Z 2021-06-23T10:00:00Z America/New_York The+Most+Reliable+Win+for+SEO%3A+Your+5-Step+Process+for+Content+Upgrades https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
SEO Quality Assurance: Just How Needed Is It?
In his talk, Steven will zoom in on common site issues and nasty unwanted content changes he comes across, and how to minimize their impact.
Steven van Vessum
2021-06-23T10:00:00Z 2021-06-23T10:30:00Z America/New_York SEO+Quality+Assurance%3A+Just+How+Needed+Is+It%3F https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: Content Strategy as Part of your Larger Customer Journey
Join this hands-on session to learn how to extend your content and get the most from ad spend, social campaigns, lead generation, and more.
Dave Juengst Dylan Millhouse
2021-06-23T11:00:00Z 2021-06-23T11:30:00Z America/New_York Content+Workshop%3A+Content+Strategy+as+Part+of+your+Larger+Customer+Journey https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Competitive Analysis: How to Pass Anyone in the SERP
Join Jeff Coyle to understand strategic competitive analysis and how to apply it at scale, set expectations, and understand trajectory.
Jeff Coyle
2021-06-23T11:00:00Z 2021-06-23T11:30:00Z America/New_York Competitive+Analysis%3A+How+to+Pass+Anyone+in+the+SERP https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
NLG and using Artificial Intelligence to Create Content - Things to Keep in Mind
Learn about the limitations of AI-generated content, how to get the most of it, and get tough questions answered.
Malcolm Tyson
2021-06-23T11:30:00Z 2021-06-23T12:00:00Z America/New_York NLG+and+using+Artificial+Intelligence+to+Create+Content+-+Things+to+Keep+in+Mind https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Algorithms and Incentives: The Secret Forces of the Web
Why is so much ad spend wasted? Why do most PR, SEO and content campaigns fail? Why do brands spend more to acquire customers vs getting creative with how? Rand Fishkin, Co-Founder & CEO of SparkToro, digs into the dark underbelly and reveals powerful opportunities.
Rand Fishkin
2021-06-23T13:00:00Z 2021-06-23T13:30:00Z America/New_York Algorithms+and+Incentives%3A+The+Secret+Forces+of+the+Web https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: Getting Started With NLG & First Draft
Join this hands-on session with the MarketMuse Data Science Team to pick their brains about NLG, GPT-3, AI ethics, and the future of First Draft.
Uli Soeffing Shash Krishna Ahmed Dawod Jeff Coyle
2021-06-23T13:00:00Z 2021-06-23T14:00:00Z America/New_York Content+Workshop%3A+Getting+Started+With+NLG+%26+First+Draft https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: Using Inventory Metrics to Prioritize Content
Join this hands-on session for a deep dive into MarketMuse Inventory, its metrics, and how to create an actionable content plan in minutes.
Dylan Millhouse Jake Goloboy
2021-06-23T13:00:00Z 2021-06-23T14:00:00Z America/New_York Content+Workshop%3A+Using+Inventory+Metrics+to+Prioritize+Content https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Breaking Down Natural Language Processing (NLP) Basics
Join this session with Paul Shapiro, Technical SEO lead for Shopify, to get a deep inside look at how NLP works and why SEO and marketers need to care.
Paul Shapiro
2021-06-23T13:30:00Z 2021-06-23T14:00:00Z America/New_York Breaking+Down+Natural+Language+Processing+%28NLP%29+Basics https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: Content Refresh & Optimization
Join this content refresh workshop to submit pages you wish were performing better and receive live suggestions using a simple framework!
Michael Mayday Natalia Palma Marcos Rocha Andy Crestodina
2021-06-23T14:00:00Z 2021-06-23T15:00:00Z America/New_York Content+Workshop%3A+Content+Refresh+%26+Optimization https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: How to Put Competitive Analysis into Practice
Join this hands-on session to see competitive analysis in action with MarketMuse and learn how to outperform your competitors every time.
Steven van Vessum Stephen Jeske Jeff Coyle
2021-06-23T14:00:00Z 2021-06-23T15:00:00Z America/New_York Content+Workshop%3A+How+to+Put+Competitive+Analysis+into+Practice https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Reinventing Local SEO
Local SEO is more than location pages and a Google My Business (GMB) listing.
Jonti Bolles
2021-06-23T14:00:00Z 2021-06-23T14:30:00Z America/New_York Reinventing+Local+SEO https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
How to Turn Press and Media Coverage Into Content That Ranks
Trying to build E-A-T with zero PR? That will be an uphill battle. Kris Ruby will walk you through 10 steps to make building digital authority an easier process for you.
Kris Ruby
2021-06-23T14:30:00Z 2021-06-23T15:30:00Z America/New_York How+to+Turn+Press+and+Media+Coverage+Into+Content+That+Ranks https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Does Your Content Work? Tips for understanding and optimizing your content effectiveness.
Learn about content effectiveness and its benefits, how to identify what to measure, and how to overcome content challenges.
Colleen Jones
2021-06-24T09:30:00Z 2021-06-24T10:00:00Z America/New_York Does+Your+Content+Work%3F+Tips+for+understanding+and+optimizing+your+content+effectiveness. https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: How to Build a Content Brief that Delivers
Join this hands-on session to learn the brief creation flow and how to make it easy for writers to create high-quality, data-driven content.
Dave Juengst Annabelle Hopper
2021-06-24T09:30:00Z 2021-06-24T10:30:00Z America/New_York Content+Workshop%3A+How+to+Build+a+Content+Brief+that+Delivers https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Topic is the New Keyword: Why You Should Focus on User Intent
Join this honest discussion about why search volume should not be a North Star metric.
Jeff Coyle Kevin Indig
2021-06-24T10:00:00Z 2021-06-24T10:30:00Z America/New_York Topic+is+the+New+Keyword%3A+Why+You+Should+Focus+on+User+Intent https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: How to Scale Content Output by 10x
In this MarketMuse content workshop, you’ll learn how to create plans based on business outcomes. You’ll also understand how to increase your process efficiency with automated research, MarketMuse Content Briefs and First Drafts. Plus, you’ll learn how to scale output with writing networks and what that process is like.
Rick Leach Annabelle Hopper Chuck Frydenborg
2021-06-24T11:00:00Z 2021-06-24T12:00:00Z America/New_York Content+Workshop%3A+How+to+Scale+Content+Output+by+10x https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Core Web Vitals: A hands-on look in measuring the human experience
Join this session to better understand Core Web Vitals, how to measure them, and workflows to improve your site in a meaningful way that benefits all users.
Jamie Indigo
2021-06-24T11:00:00Z 2021-06-24T11:30:00Z America/New_York Core+Web+Vitals%3A+A+hands-on+look+in+measuring+the+human+experience https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Guiding the Perfect Customer Journey
Join this session to learn how to blend marketing, sales, and service efforts to create a useful customer experience.
John Jantsch
2021-06-24T11:30:00Z 2021-06-24T12:00:00Z America/New_York Guiding+the+Perfect+Customer+Journey https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: Calculating your Content ROI
This MarketMuse content workshop dives deep into pressing issues about calculating ROI on content. Discover how to properly understand traffic value metrics and how to adjust your ROI.
Colleen Jones Jonti Bolles Aki Balogh Remy Brommer
2021-06-24T13:00:00Z 2021-06-24T14:00:00Z America/New_York Content+Workshop%3A+Calculating+your+Content+ROI https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: All About Topic Ideation
Without using the right data to make decisions on what to write about, how do you know it’s worth your time? How do you start from scratch in a new topic area to gain authority fast? This workshop will focus on topic ideation, specifically how to move beyond keywords, focus on topics, identify a brand new topic to cover, and choose the right focus topic for your brief
Dave Juengst Annabelle Hopper
2021-06-24T13:00:00Z 2021-06-24T14:00:00Z America/New_York Content+Workshop%3A+All+About+Topic+Ideation https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
How to Increase the Value of Your Content Business Using Math and Logic
Join Chuck Mullins as he to teaches us how to increase the value of your content business using math and logic.
Chuck Mullins
2021-06-24T13:00:00Z 2021-06-24T13:30:00Z America/New_York How+to+Increase+the+Value+of+Your+Content+Business+Using+Math+and+Logic https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
How to Use Personal Branding to Grow a Loyal Following and Drive Revenue
Dennis Shiao
2021-06-24T13:30:00Z 2021-06-24T14:00:00Z America/New_York How+to+Use+Personal+Branding+to+Grow+a+Loyal+Following+and+Drive+Revenue https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Workshops
Content Workshop: Big Hits for Small Sites
How do you start thinking about content for a brand-new site? In this MarketMuse content workshop, you’ll learn how to identify expansion and new topic opportunities.
Elizabeth Irvine Stephen Jeske Erin Mahoney
2021-06-24T14:00:00Z 2021-06-24T15:00:00Z America/New_York Content+Workshop%3A+Big+Hits+for+Small+Sites https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)
· Stage
Thanks and farewell from MarketMuse CEO, Chuck Frydenborg
Tune in for a short message from MarketMuse CEO, Chuck Frydenborg, to close out the inaugural CSC Live 2021!
Chuck Frydenborg
2021-06-24T15:05:00Z 2021-06-24T15:10:00Z America/New_York Thanks+and+farewell+from+MarketMuse+CEO%2C+Chuck+Frydenborg https%3A%2F%2Fhopin.com%2Fevents%2Fcsc-live Hosted virtually on Hopin (link in the description)

Speakers

Jamie Indigo

Technical SEO Consultant, Not a Robot

Rick Leach

Senior Project Manager, Crowd Content

Shash Krishna

Machine Learning Research Engineer, MarketMuse

Uli Soeffing

Data Science Manager, MarketMuse

Michael Mayday

Digital Content Manager, ON24

Remy Brommer

Senior Manager of UX, MarketMuse

Marcos Rocha

VP of Sales, MarketMuse

Natalia Palma

New Client Onboarding Manager, MarketMuse

Ahmed Dawod

Machine Learning Research Engineer, MarketMuse

Noah Davis

Chief Technology Officer, MarketMuse

Victor Giotto

Senior Account Executive, MarketMuse

Stephen Jeske

Senior Content Strategist, MarketMuse

Paul Shapiro

Technical SEO Lead, Shopify

Kayla Schorr

Content Manager, Millionacres

Amy Aitman

Chief Operating Officer, Venture 4th Media

Camden Gaspar

Content Marketing Manager, MarketMuse

Elizabeth Irvine

VP of Marketing, MarketMuse

Chuck Frydenborg

Chief Executive Officer, MarketMuse

Aki Balogh

Co-Founder & President, MarketMuse

Katy Nardozzi

Account Manager, MarketMuse

Annabelle Hopper

Jr. Sales Engineer, MarketMuse

Melissa Bogel

Account Manager, MarketMuse

Dave Juengst

Sales Engineer, MarketMuse

Chris Savage

Co-founder & CEO, Wistia

Jonti Bolles

Owner, White Hat Ops

Alston Antony

Co-Founder, Maxinium

Britt Teravainen

Managing Director of Marketing Technology, Boathouse

Tracy Dahl

Editorial Director, The Motley Fool Blog Network

Erin Mahoney

Founder, First 31

Jake Goloboy

Account Executive, MarketMuse

Dennis Shiao

Founder of Attention Retention LLC

Malcolm Tyson

Founder & Chief Executive Officer, Nichesss

Chuck Mullins

Senior Advisor at Quiet Light

Steven van Vessum

VP of Community, ContentKing

Dylan Millhouse

Account Manager, MarketMuse

John Jantsch

Marketing Consultant, Speaker, Author, and Founder, The Duct Tape Marketing Consultant Network

Kris Ruby

CEO, Ruby Media Group

Rand Fishkin

Co-Founder & Chief Executive Officer, SparkToro

Colleen Jones

Founder, Content Science

Kevin Indig

Director of SEO, Shopify

Zoe Hawkins

Content Marketing Manager, Dgraph Labs

Peter Mahoney

Founder & CEO, Plannuh

Noah Learner

Product Director, Two Octobers

Heidi Cohen

Chief Content Officer, Actionable Marketing Guide

Eli Schwartz

Author of Product-Led SEO

Andy Crestodina

Chief Marketing Officer & Co-Founder, Orbit Media Studios

Jeff Coyle

Co-Founder & Chief Strategy Officer, MarketMuse

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