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Back to School Summit Partners:


· Stage
Opening Remarks
Allan Dick Scott Silverman Veronika Sonsev
2021-05-05T12:00:00Z 2021-05-05T12:10:00Z America/New_York Opening+Remarks Hosted virtually on Hopin (link in the description)
· Stage
Experiential Shopping in The New Normal: Connecting Digital, Physical & Emotional Experiences
Prama Bhatt discusses how Ulta Beauty will continue to innovate for its guest journey leveraging digital tools to personalize engagement.
Prama Bhatt
2021-05-05T12:10:00Z 2021-05-05T12:30:00Z America/New_York Experiential+Shopping+in+The+New+Normal%3A+Connecting+Digital%2C+Physical+%26+Emotional+Experiences Hosted virtually on Hopin (link in the description)
· Stage
Allbirds Commitment to Sustainability In the Next Normal
This conversation will explore the ways that Allbirds focuses on a “triple bottom line” that puts people and planet on the same level as profits.
Travis Boyce Kristen LaFrance
2021-05-05T12:33:00Z 2021-05-05T12:53:00Z America/New_York Allbirds+Commitment+to+Sustainability+In+the+Next+Normal Hosted virtually on Hopin (link in the description)
· Stage
How JTV's Digital Foundation is Helping it Embrace Its Post Pandemic Future
Learn how JTV thrived in a pandemic by making smart investments in the people, processes, and technology supporting their digital channels.
Kathleen Stockham Sarah Cascone
2021-05-05T12:55:00Z 2021-05-05T13:15:00Z America/New_York How+JTV%27s+Digital+Foundation+is+Helping+it+Embrace+Its+Post+Pandemic+Future Hosted virtually on Hopin (link in the description)
· Stage
How to Reenergize Customers With Back-to-School (Panel)
In this panel, we'll discuss back-to-school marketing strategies, programs and channels that engage and energize existing and new customers.
Mark Pinard Stephan Jacob Mike Dupuis Linda Shein Angela Clark
2021-05-05T13:18:00Z 2021-05-05T13:48:00Z America/New_York How+to+Reenergize+Customers+With+Back-to-School+%28Panel%29 Hosted virtually on Hopin (link in the description)
· Sessions
Roundtables (Retailers & Brands Only)
Open by invite / pre-registration only.
2021-05-05T13:50:00Z 2021-05-05T14:40:00Z America/New_York Roundtables+%28Retailers+%26+Brands+Only%29 Hosted virtually on Hopin (link in the description)
· Networking
Networking Break
Open to all summit attendees.
2021-05-05T14:40:00Z 2021-05-05T15:00:00Z America/New_York Networking+Break Hosted virtually on Hopin (link in the description)
· Stage
Customer Needs in a Post-Pandemic World
Jason "Retail Geek" Goldberg, outlines the key trends for retail and ecommerce that will shape the transition to post-pandemic and the new normal that follows.
Jason Goldberg
2021-05-05T15:00:00Z 2021-05-05T15:25:00Z America/New_York Customer+Needs+in+a+Post-Pandemic+World Hosted virtually on Hopin (link in the description)
· Stage
The Age of Discovery: Building Loyalty in the Next Era of eCommerce
In this session, you will learn how brands use machine learning to stand out and drive discovery earlier in the consideration process.
Aubrie Richey Ian Simons
2021-05-05T15:27:00Z 2021-05-05T15:47:00Z America/New_York The+Age+of+Discovery%3A+Building+Loyalty+in+the+Next+Era+of+eCommerce Hosted virtually on Hopin (link in the description)
· Stage
Reimagining Marketing for the Next Normal
This session examines the projected post-pandemic consumer mindset and proposes ideas and strategies to ensure your marketing is in synch their needs.
Jill Manoff Emily Essner
2021-05-05T15:50:00Z 2021-05-05T16:10:00Z America/New_York Reimagining+Marketing+for+the+Next+Normal Hosted virtually on Hopin (link in the description)
· Sessions
Coffee Chat with Speakers
2021-05-05T16:10:00Z 2021-05-05T16:50:00Z America/New_York Coffee+Chat+with+Speakers Hosted virtually on Hopin (link in the description)


Jill Manoff

Editor-in-Chief, Glossy Media

Kathleen Stockham

Sr. Director of Marketing, JTV

Aubrie Richey

VP of Media, TechStyle

Ian Simons

Head of Industry, Pureplay Ecommerce, Facebook

Travis Boyce

Head of Global Retail Operations, Allbirds

Emily Essner

CMO, Saks Fifth Avenue

Linda Shein

President, LB Shein & Company

Mike Dupuis


Stephan Jacob

Founder & COO, Cotopaxi

Mark Pinard

Head of Product Marketing, Lob

Sarah Cascone

Sr. Director of Marketing, Bluecore

Angela Clark

Executive Vice President of Digital, True Religion

Kristen LaFrance

Head of Resilient Retail, Shopify

Veronika Sonsev

Co-Founder, CommerceNext

Scott Silverman

Co-Founder, CommerceNext

Allan Dick

Co-Founder, CommerceNext

Jason Goldberg

Chief Commerce Strategy Officer, Publicis Group

Prama Bhatt

Chief Digital Officer, ULTA Beauty

Hosted by:


CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands.