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CommerceNext Marketing Summit Series

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Schedule

· Stage
Keynote: Marketing for Today's Cultural Zeitgeist
Emily Heyward, author of Obsessed: Building a Brand People Love from Day One and cofounder at Red Antler, talks about building brands in today's culture.
Emily Heyward
2021-01-20T12:30:00Z 2021-01-20T12:55:00Z America/New_York Keynote%3A+Marketing+for+Today%27s+Cultural+Zeitgeist+ https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Are Your Best Customers Bought or Made?
This session examines whether your best loyal customers are bought via ads…or existing ones you’ve nurtured.
Andreas Rieffen Terri Westlake
2021-01-20T12:57:00Z 2021-01-20T13:17:00Z America/New_York Are+Your+Best+Customers+Bought+or+Made%3F https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
New Advertising Strategies for the New Year [PANEL]
This panel discusses the expected shifts in 2021 advertising strategies, along with the measurement tactics and channels showing the most promise for 2021.
Deena Bahri Miki Berardelli Eric Gohs Leslie Burthey Gary Burtka
2021-01-20T13:20:00Z 2021-01-20T13:50:00Z America/New_York New+Advertising+Strategies+for+the+New+Year+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
Roundtables (Retailers & Brands Only)
2021-01-20T13:50:00Z 2021-01-20T14:40:00Z America/New_York Roundtables+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Meet TV, Your Next Performance Channel. No, Really
In this session, we demonstrate how TV can target with precision to reach new audiences and how to spend your TV budget with accountability and flexibility.
Robert Tas Dave Morgan
2021-01-20T15:10:00Z 2021-01-20T15:35:00Z America/New_York Meet+TV%2C+Your+Next+Performance+Channel.+No%2C+Really https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
The Secrets to Success in Podcast Advertising
Are you podcast curious? Join two marketing trailblazers as they tell us what’s worked and what hasn't with podcast marketing.
Brian Berger Liz Horowitz Deanna Bershad
2021-01-20T15:37:00Z 2021-01-20T15:57:00Z America/New_York The+Secrets+to+Success+in+Podcast+Advertising https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Social Video: How to Crush TikTok, Instagram TV and More
Learn how Dolls Kill customizes their strategy for each social video channel, creates or engaging content, advertising vs. organic and measuring results.
Dana Rosenberg Sarah Henry
2021-01-20T16:00:00Z 2021-01-20T16:20:00Z America/New_York Social+Video%3A+How+to+Crush+TikTok%2C+Instagram+TV+and+More https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
Coffee Chat with Day 1 Speakers (Retailers & Brands Only)
2021-01-20T16:20:00Z 2021-01-20T17:00:00Z America/New_York Coffee+Chat+with+Day+1+Speakers+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
Founder Showcases: Recess and GEM (Retailers & Brands Only)
Breakout Sessions: Choose between learning about Recess (consumer wellness brand) or GEM (real food vitamins).
Sara Cullen Ben Witte
2021-01-22T13:00:00Z 2021-01-22T13:30:00Z America/New_York Founder+Showcases%3A+Recess+and+GEM+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
Founder Showcase: Akalo (Retailers & Brands Only)
Co-Founder Mike Dixon will explain vitamin delivery via patches and tell you about how they are building the company.
Mike Dixon
2021-01-22T13:30:00Z 2021-01-22T14:00:00Z America/New_York Founder+Showcase%3A+Akalo+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
1:1 Meetings - Round 1 (2 to 2:15 pm ET). Retailers and Brands Only
2021-01-22T14:00:00Z 2021-01-22T14:15:00Z America/New_York 1%3A1+Meetings+-+Round+1+%282+to+2%3A15+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
1:1 Meetings - Round 2 (2:20 to 2:35 pm ET). Retailers and Brands Only
2021-01-22T14:20:00Z 2021-01-22T14:35:00Z America/New_York 1%3A1+Meetings+-+Round+2+%282%3A20+to+2%3A35+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
1:1 Meetings - Round 3 (2:40 to 2:55 pm ET). Retailers and Brands Only
2021-01-22T14:40:00Z 2021-01-22T14:55:00Z America/New_York 1%3A1+Meetings+-+Round+3+%282%3A40+to+2%3A55+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
1:1 Meetings - Round 4 (3 to 3:15 pm ET). Retailers and Brands Only
2021-01-22T15:00:00Z 2021-01-22T15:15:00Z America/New_York 1%3A1+Meetings+-+Round+4+%283+to+3%3A15+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Managing Culture and Marketing in Times of Social Change
This session explores how cause marketing can build a brand and some of the challenges that come along with it.
Guy Harkless Na'im McKee
2021-01-27T12:30:00Z 2021-01-27T12:55:00Z America/New_York Managing+Culture+and+Marketing+in+Times+of+Social+Change https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Emotionally Connecting with Consumers in Difficult Times
We’ll explore how brands can connect with consumers in times of crisis and align their brand initiatives with performance marketing efforts.
Jake Weatherly Taryn Rayment
2021-01-27T12:57:00Z 2021-01-27T13:17:00Z America/New_York Emotionally+Connecting+with+Consumers+in+Difficult+Times https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
How Brands Are Taking a Stand On Social Issues [PANEL]
In this session, we ask brands taking a stand to share their experience and how they balance their mission with their bottom line.
Melissa Duren Conner Matt Scanlan Saskia van Gendt Alex Waldman
2021-01-27T13:20:00Z 2021-01-27T13:50:00Z America/New_York How+Brands+Are+Taking+a+Stand+On+Social+Issues+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
Roundtables (Retailers & Brands Only)
2021-01-27T13:50:00Z 2021-01-27T14:40:00Z America/New_York Roundtables+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
From Like to Love: Creating a Deeper Connection with Customers [PANEL]
Learn how leading brands create that deeper connection with their customers through customer experience, community building and personalizing communication.
Claire Chambers Dion Picco Scott Ableman Joon Silverstein Julie Bornstein
2021-01-27T15:10:00Z 2021-01-27T15:45:00Z America/New_York From+Like+to+Love%3A+Creating+a+Deeper+Connection+with+Customers+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
The Untapped ROI of Caring Post Sale
See why ROI from post-purchase is not as hard as you think if you follow clear KPIs and ensure your customers feel the love.
Jeoffrey Jouannet Ethan Bourland
2021-01-27T15:47:00Z 2021-01-27T16:07:00Z America/New_York The+Untapped+ROI+of+Caring+Post+Sale https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Customer Experience: Balancing Details and The Big Picture
In this session, we learn how great brands tend to every detail to build long-term brand loyalty.
Thomas Davis Cathaleen Chen
2021-01-27T16:10:00Z 2021-01-27T16:30:00Z America/New_York Customer+Experience%3A+Balancing+Details+and+The+Big+Picture https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
Coffee Chat with Day 2 Speakers (Retailers & Brands Only)
2021-01-27T16:30:00Z 2021-01-27T17:10:00Z America/New_York Coffee+Chat+with+Day+2+Speakers+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
Founder Showcase: WTHN (Retailers & Brands Only)
WTHN is the first omni-channel brand for holistic healing rooted in Traditional Chinese Medicine.
Michelle Larivee Dr. Shari Auth
2021-01-29T13:00:00Z 2021-01-29T13:30:00Z America/New_York Founder+Showcase%3A+WTHN+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
Founder Showcases: Hear Me Raw and Akua (Retailers & Brands Only)
Hear from either Hear Me Raw (a natural and sustainable skincare brand) or AKUA (making sustainable food from ocean-farmed kelp)
Courtney Boyd Myers Mike Indursky
2021-01-29T13:30:00Z 2021-01-29T14:00:00Z America/New_York Founder+Showcases%3A+Hear+Me+Raw+and+Akua+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
1:1 Meetings - 4, 15-minute 1:1s (w/5 min breaks) (Retailers & Brands Only)
2021-01-29T14:00:00Z 2021-01-29T15:15:00Z America/New_York 1%3A1+Meetings+-+4%2C+15-minute+1%3A1s+%28w%2F5+min+breaks%29+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
1:1 Meetings - Round 5 (2 to 2:15 pm ET). Retailers and Brands Only
2021-01-29T14:00:00Z 2021-01-29T14:15:00Z America/New_York 1%3A1+Meetings+-+Round+5+%282+to+2%3A15+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
1:1 Meetings - Round 6 (2:20 to 2:35 pm ET). Retailers and Brands Only
2021-01-29T14:20:00Z 2021-01-29T14:35:00Z America/New_York 1%3A1+Meetings+-+Round+6+%282%3A20+to+2%3A35+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
1:1 Meetings - Round 7 (2:40 to 2:55 pm ET). Retailers and Brands Only
2021-01-29T14:40:00Z 2021-01-29T14:55:00Z America/New_York 1%3A1+Meetings+-+Round+7+%282%3A40+to+2%3A55+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
1:1 Meetings - Round 8 (3 to 3:15 pm ET). Retailers and Brands Only
2021-01-29T15:00:00Z 2021-01-29T15:15:00Z America/New_York 1%3A1+Meetings+-+Round+8+%283+to+3%3A15+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
What Gets Measured Gets Managed: Building a Data-Driven Culture
The key to a successful digital strategy is a data-driven organization. Learn how to leverage data to measure results and align organizational incentives.
Charlie Cole
2021-02-03T12:30:00Z 2021-02-03T12:55:00Z America/New_York What+Gets+Measured+Gets+Managed%3A+Building+a+Data-Driven+Culture https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Turning Customer Insights Into Ecommerce Growth Opportunities
Learn how to use the latest customer data trends to refine your on-site experience and drive business results.
Lucie Buisson Ekta Chopra
2021-02-03T12:57:00Z 2021-02-03T13:17:00Z America/New_York Turning+Customer+Insights+Into+Ecommerce+Growth+Opportunities https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Marketing Attribution In Support Of A Full-funnel Strategy [PANEL]
Does more data mean more efficient and effective full-funnel marketing? This session looks at that question and best practices for marketing attribution.
Suruchi Shukla Bob Sherwin Houman Akhavan Amanda Elam Elizabeth Krause
2021-02-03T13:20:00Z 2021-02-03T13:50:00Z America/New_York Marketing+Attribution+In+Support+Of+A+Full-funnel+Strategy+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Draper James: Analyzing the Impact of SMS on the Customer Journey
Learn how Draper James used an SMS segmentation strategy that incorporates behavioral data and allows them to determine the ROI of their text messaging program
Elizabeth Ray Helen Nightingale
2021-02-03T13:52:00Z 2021-02-03T14:12:00Z America/New_York Draper+James%3A+Analyzing+the+Impact+of+SMS+on+the+Customer+Journey https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
Coffee Chat with Day 3 Speakers (Retailers & Brands Only)
2021-02-03T14:15:00Z 2021-02-03T14:50:00Z America/New_York Coffee+Chat+with+Day+3+Speakers+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
The Marketing Org: Building a Team for Today's Growth Challenges [PANEL]
Does your org need more data scientists; do you merge acquisition and retention teams; how can you get brand & performance teams in sync? Get the answers here.
Shawna Hausman Billy May Rob Schmults Jennifer Olsen Vanja Brzin
2021-02-03T15:20:00Z 2021-02-03T15:55:00Z America/New_York The+Marketing+Org%3A+Building+a+Team+for+Today%27s+Growth+Challenges+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Embracing U.S. Hispanic Growth in Your Marketing Strategy: Learn Why and How
Learn how the U.S. Hispanic DTC shopper compares to Non-Hispanics based on research from Univision and Media Predict.
Roberto Ruiz Janna Navarro
2021-02-03T15:57:00Z 2021-02-03T16:17:00Z America/New_York Embracing+U.S.+Hispanic+Growth+in+Your+Marketing+Strategy%3A+Learn+Why+and+How https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Why Marketing Needs to Own the Customer Journey
We'll talk about conversion in payments, the impact of poor customer service on loyalty and how owning the end-to-end experience aligns accountability.
Indy Guha
2021-02-03T16:20:00Z 2021-02-03T16:40:00Z America/New_York Why+Marketing+Needs+to+Own+the+Customer+Journey https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Stage
Retail Leadership: From Culture to Comps
We explore how Sephora uses strategy and culture to build and manage their industry-leading marketing team.
Deborah Yeh
2021-02-03T16:40:00Z 2021-02-03T17:00:00Z America/New_York Retail+Leadership%3A+From+Culture+to+Comps+ https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)
· Sessions
HAPPY HOUR (Choice of 3 Experiences - Retailers & Brands Only)
2021-02-03T17:00:00Z 2021-02-03T18:30:00Z America/New_York HAPPY+HOUR+%28Choice+of+3+Experiences+-+Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

Speakers

Miki Berardelli

Principal, miki b

Shawna Hausman

CMO, Health-E Commerce

Gary Burtka

VP, Operations US, RTB House

Emily Heyward

Co-Founder and Chief Brand Officer, Red Antler

Andreas Rieffen

Founder and CEO, Crealytics

Terri Westlake

Customer Director, Dunhelm

Eric Gohs

VP, Marketing Strategy, Ascena

Leslie Burthey

VP of Marketing, GoodRx

Deena Bahri

CMO, StockX

Robert Tas

Chief Growth Officer, 1-800-FLOWERS.COM, Inc.

Dave Morgan

CEO, Simulmedia

Brian Berger

CEO, Mack Weldon

Liz Horowitz

Founder, Sonic Strategy Consulting

Mike Earl

Head of Brand Marketing and Stores, Dolls Kill

Guy Harkless

Senior Vice President and General Manager, Eastbay/Champs

Jake Weatherly

CEO, SheerID

Taryn Rayment

CMO, FTD

Melissa Duren Conner

Managing Director, Jennifer Bett Communications

Matt Scanlan

CEO & Co-Founder, Naadam

Saskia van Gendt

Head of Sustainability, Rothy's

Alex Waldman

Co-Founder & Creative Director, Universal Standard

Claire Chambers

Chief Commercial Officer, Food52

Dion Picco

Vice President, Products, Acquia

Scott Ableman

CMO

Joon Silverstein

SVP, Global Digital, Customer Experience & NA Marketing, Coach

Jeoffrey Jouannet

VP Care & Retention, Japhy

Ethan Bourland

Business Developer, Shipup

Thomas Davis

International Digital Operations Director, Cartier

Charlie Cole

CEO, FTD

Lucie Buisson

Chief Product Officer, Contentsquare

Suruchi Shukla

VP of Omnichannel Growth Marketing, Tailored Brands

Bob Sherwin

VP of Marketing, Wayfair

Elizabeth Ray

VP, Client Strategy, Attentive

Helen Nightingale

VP of Ecommerce, Draper James

Billy May

Chief Customer Officer, J. Crew

Rob Schmults

Executive Board, MidOcean Partners

Jennifer Olsen

CMO, UNTUCKit

Vanja Brzin

VP Product Marketing, Celtra

Roberto Ruiz

Executive Vice President, Research, Insights & Analytics, Univision

Janna Navarro

Sr. Director, Brand Media Strategy & Planning, HomeAdvisor

Indy Guha

CMO & Alliances Leader, Signifyd

Deborah Yeh

CMO, Sephora

Mike Dixon

Co-Founder, Akalo

Courtney Boyd Myers

Co-founder & CEO, Akua

Sara Cullen

CEO and Founder, GEM

Mike Indursky

Founder, Hear Me Raw

Ben Witte

Founder & CEO, Recess

Michelle Larivee

Co-Founder + CEO, WTHN

Dr. Shari Auth

Co-Founder, WTHN

Na'im McKee

VP, Marketing, AboveBoard

Deanna Bershad

VP of Marketing, Pretty Litter

Dana Rosenberg

Director Of Marketing & Biz Ops, Dolls Kill

Sarah Henry

Sr. Director | Head of Content & Influencer Marketing, Walmart

Julie Bornstein

CEO, The Yes

Cathaleen Chen

Sr. Editorial Associate, The Business of Fashion

Ekta Chopra

Chief Digital Officer, E.L.F. BEAUTY

Houman Akhavan

CMO, CarParts.com

Amanda Elam

CMO, Exponea

Stefan Nandzik

SVP, Brand Experience, Signifyd

Amy Probasco

Cocktails, Cocktail Courier

Elizabeth Krause

VP Digital, Speedo/Pentland Brands NA

Veronika Sonsev, CommerceNext

Co-Founder, CommerceNext

Scott Silverman

Co-Founder, CommerceNext

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Contentsquare

Contentsquare empowers brands to build better digital experiences. Our experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation.

Crealytics

We help brands and retailers at every step of their product advertising lifecycle.

SheerID

Identify and acquire customer segments.

Attentive®

Personalized text messaging for retail & e-commerce brands.

Simulmedia

Turn TV into a performance channel.

Shipup

The untapped ROI of caring Post-Sales

Signifyd

Optimize Revenue. Eliminate Ecommerce Fraud. Ensure Protection.

Univision Communications Inc

America’s Hispanic Superbrand

Acquia

Experience Digital Freedom

RTB House

Truly Personalized Marketing

Celtra

Automate your creative production

Black Crow AI

More profitable marketing campaigns in < 2 weeks

Exponea

From customer data to marketing magic.