CommerceNext Marketing Summit Series

Jan 20, 5:30PM to Feb 3, 11:30PM UTC

Description Partners Schedule Speakers Booths

CommerceNext Marketing Summit Partners:

Schedule

January 20, 2021 5:30pm 5:30PM– 5:55PM · Stage

Keynote: Marketing for Today's Cultural Zeitgeist

Emily Heyward, author of Obsessed: Building a Brand People Love from Day One and cofounder at Red Antler, talks about building brands in today's culture.

2021-01-20T12:30:00Z 2021-01-20T12:55:00Z America/New_York Keynote%3A+Marketing+for+Today%27s+Cultural+Zeitgeist+ https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 20, 2021 5:57pm 5:57PM– 6:17PM · Stage

Are Your Best Customers Bought or Made?

This session examines whether your best loyal customers are bought via ads…or existing ones you’ve nurtured.

2021-01-20T12:57:00Z 2021-01-20T13:17:00Z America/New_York Are+Your+Best+Customers+Bought+or+Made%3F https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 20, 2021 6:20pm 6:20PM– 6:50PM · Stage

New Advertising Strategies for the New Year [PANEL]

This panel discusses the expected shifts in 2021 advertising strategies, along with the measurement tactics and channels showing the most promise for 2021.

2021-01-20T13:20:00Z 2021-01-20T13:50:00Z America/New_York New+Advertising+Strategies+for+the+New+Year+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 20, 2021 6:50pm 6:50PM– 7:40PM · Sessions

Roundtables (Retailers & Brands Only)

2021-01-20T13:50:00Z 2021-01-20T14:40:00Z America/New_York Roundtables+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 20, 2021 8:10pm 8:10PM– 8:35PM · Stage

Meet TV, Your Next Performance Channel. No, Really

In this session, we demonstrate how TV can target with precision to reach new audiences and how to spend your TV budget with accountability and flexibility.

2021-01-20T15:10:00Z 2021-01-20T15:35:00Z America/New_York Meet+TV%2C+Your+Next+Performance+Channel.+No%2C+Really https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 20, 2021 8:37pm 8:37PM– 8:57PM · Stage

The Secrets to Success in Podcast Advertising

Are you podcast curious? Join two marketing trailblazers as they tell us what’s worked and what hasn't with podcast marketing.

2021-01-20T15:37:00Z 2021-01-20T15:57:00Z America/New_York The+Secrets+to+Success+in+Podcast+Advertising https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 20, 2021 9:00pm 9:00PM– 9:20PM · Stage

Social Video: How to Crush TikTok, Instagram TV and More

Learn how Dolls Kill customizes their strategy for each social video channel, creates or engaging content, advertising vs. organic and measuring results.

2021-01-20T16:00:00Z 2021-01-20T16:20:00Z America/New_York Social+Video%3A+How+to+Crush+TikTok%2C+Instagram+TV+and+More https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 20, 2021 9:20pm 9:20PM–10:00PM · Sessions

Coffee Chat with Day 1 Speakers (Retailers & Brands Only)

2021-01-20T16:20:00Z 2021-01-20T17:00:00Z America/New_York Coffee+Chat+with+Day+1+Speakers+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 22, 2021 6:00pm 6:00PM– 6:30PM · Sessions

Founder Showcases: Recess and GEM (Retailers & Brands Only)

Breakout Sessions: Choose between learning about Recess (consumer wellness brand) or GEM (real food vitamins).

2021-01-22T13:00:00Z 2021-01-22T13:30:00Z America/New_York Founder+Showcases%3A+Recess+and+GEM+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 22, 2021 6:30pm 6:30PM– 7:00PM · Sessions

Founder Showcase: Akalo (Retailers & Brands Only)

Co-Founder Mike Dixon will explain vitamin delivery via patches and tell you about how they are building the company.

2021-01-22T13:30:00Z 2021-01-22T14:00:00Z America/New_York Founder+Showcase%3A+Akalo+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 22, 2021 7:00pm 7:00PM– 7:15PM · Sessions

1:1 Meetings - Round 1 (2 to 2:15 pm ET). Retailers and Brands Only

2021-01-22T14:00:00Z 2021-01-22T14:15:00Z America/New_York 1%3A1+Meetings+-+Round+1+%282+to+2%3A15+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 22, 2021 7:20pm 7:20PM– 7:35PM · Sessions

1:1 Meetings - Round 2 (2:20 to 2:35 pm ET). Retailers and Brands Only

2021-01-22T14:20:00Z 2021-01-22T14:35:00Z America/New_York 1%3A1+Meetings+-+Round+2+%282%3A20+to+2%3A35+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 22, 2021 7:40pm 7:40PM– 7:55PM · Sessions

1:1 Meetings - Round 3 (2:40 to 2:55 pm ET). Retailers and Brands Only

2021-01-22T14:40:00Z 2021-01-22T14:55:00Z America/New_York 1%3A1+Meetings+-+Round+3+%282%3A40+to+2%3A55+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 22, 2021 8:00pm 8:00PM– 8:15PM · Sessions

1:1 Meetings - Round 4 (3 to 3:15 pm ET). Retailers and Brands Only

2021-01-22T15:00:00Z 2021-01-22T15:15:00Z America/New_York 1%3A1+Meetings+-+Round+4+%283+to+3%3A15+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 27, 2021 5:30pm 5:30PM– 5:55PM · Stage

Managing Culture and Marketing in Times of Social Change

This session explores how cause marketing can build a brand and some of the challenges that come along with it.

2021-01-27T12:30:00Z 2021-01-27T12:55:00Z America/New_York Managing+Culture+and+Marketing+in+Times+of+Social+Change https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 27, 2021 5:57pm 5:57PM– 6:17PM · Stage

Emotionally Connecting with Consumers in Difficult Times

We’ll explore how brands can connect with consumers in times of crisis and align their brand initiatives with performance marketing efforts.

2021-01-27T12:57:00Z 2021-01-27T13:17:00Z America/New_York Emotionally+Connecting+with+Consumers+in+Difficult+Times https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 27, 2021 6:20pm 6:20PM– 6:50PM · Stage

How Brands Are Taking a Stand On Social Issues [PANEL]

In this session, we ask brands taking a stand to share their experience and how they balance their mission with their bottom line.

2021-01-27T13:20:00Z 2021-01-27T13:50:00Z America/New_York How+Brands+Are+Taking+a+Stand+On+Social+Issues+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 27, 2021 6:50pm 6:50PM– 7:40PM · Sessions

Roundtables (Retailers & Brands Only)

2021-01-27T13:50:00Z 2021-01-27T14:40:00Z America/New_York Roundtables+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 27, 2021 8:10pm 8:10PM– 8:45PM · Stage

From Like to Love: Creating a Deeper Connection with Customers [PANEL]

Learn how leading brands create that deeper connection with their customers through customer experience, community building and personalizing communication.

2021-01-27T15:10:00Z 2021-01-27T15:45:00Z America/New_York From+Like+to+Love%3A+Creating+a+Deeper+Connection+with+Customers+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 27, 2021 8:47pm 8:47PM– 9:07PM · Stage

The Untapped ROI of Caring Post Sale

See why ROI from post-purchase is not as hard as you think if you follow clear KPIs and ensure your customers feel the love.

2021-01-27T15:47:00Z 2021-01-27T16:07:00Z America/New_York The+Untapped+ROI+of+Caring+Post+Sale https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 27, 2021 9:10pm 9:10PM– 9:30PM · Stage

Customer Experience: Balancing Details and The Big Picture

In this session, we learn how great brands tend to every detail to build long-term brand loyalty.

2021-01-27T16:10:00Z 2021-01-27T16:30:00Z America/New_York Customer+Experience%3A+Balancing+Details+and+The+Big+Picture https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 27, 2021 9:30pm 9:30PM–10:10PM · Sessions

Coffee Chat with Day 2 Speakers (Retailers & Brands Only)

2021-01-27T16:30:00Z 2021-01-27T17:10:00Z America/New_York Coffee+Chat+with+Day+2+Speakers+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 29, 2021 6:00pm 6:00PM– 6:30PM · Sessions

Founder Showcase: WTHN (Retailers & Brands Only)

WTHN is the first omni-channel brand for holistic healing rooted in Traditional Chinese Medicine.

2021-01-29T13:00:00Z 2021-01-29T13:30:00Z America/New_York Founder+Showcase%3A+WTHN+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 29, 2021 6:30pm 6:30PM– 7:00PM · Sessions

Founder Showcases: Hear Me Raw and Akua (Retailers & Brands Only)

Hear from either Hear Me Raw (a natural and sustainable skincare brand) or AKUA (making sustainable food from ocean-farmed kelp)

2021-01-29T13:30:00Z 2021-01-29T14:00:00Z America/New_York Founder+Showcases%3A+Hear+Me+Raw+and+Akua+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 29, 2021 7:00pm 7:00PM– 8:15PM · Sessions

1:1 Meetings - 4, 15-minute 1:1s (w/5 min breaks) (Retailers & Brands Only)

2021-01-29T14:00:00Z 2021-01-29T15:15:00Z America/New_York 1%3A1+Meetings+-+4%2C+15-minute+1%3A1s+%28w%2F5+min+breaks%29+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 29, 2021 7:00pm 7:00PM– 7:15PM · Sessions

1:1 Meetings - Round 5 (2 to 2:15 pm ET). Retailers and Brands Only

2021-01-29T14:00:00Z 2021-01-29T14:15:00Z America/New_York 1%3A1+Meetings+-+Round+5+%282+to+2%3A15+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 29, 2021 7:20pm 7:20PM– 7:35PM · Sessions

1:1 Meetings - Round 6 (2:20 to 2:35 pm ET). Retailers and Brands Only

2021-01-29T14:20:00Z 2021-01-29T14:35:00Z America/New_York 1%3A1+Meetings+-+Round+6+%282%3A20+to+2%3A35+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 29, 2021 7:40pm 7:40PM– 7:55PM · Sessions

1:1 Meetings - Round 7 (2:40 to 2:55 pm ET). Retailers and Brands Only

2021-01-29T14:40:00Z 2021-01-29T14:55:00Z America/New_York 1%3A1+Meetings+-+Round+7+%282%3A40+to+2%3A55+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

January 29, 2021 8:00pm 8:00PM– 8:15PM · Sessions

1:1 Meetings - Round 8 (3 to 3:15 pm ET). Retailers and Brands Only

2021-01-29T15:00:00Z 2021-01-29T15:15:00Z America/New_York 1%3A1+Meetings+-+Round+8+%283+to+3%3A15+pm+ET%29.+Retailers+and+Brands+Only https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 5:30pm 5:30PM– 5:55PM · Stage

What Gets Measured Gets Managed: Building a Data-Driven Culture

The key to a successful digital strategy is a data-driven organization. Learn how to leverage data to measure results and align organizational incentives.

2021-02-03T12:30:00Z 2021-02-03T12:55:00Z America/New_York What+Gets+Measured+Gets+Managed%3A+Building+a+Data-Driven+Culture https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 5:57pm 5:57PM– 6:17PM · Stage

Turning Customer Insights Into Ecommerce Growth Opportunities

Learn how to use the latest customer data trends to refine your on-site experience and drive business results.

2021-02-03T12:57:00Z 2021-02-03T13:17:00Z America/New_York Turning+Customer+Insights+Into+Ecommerce+Growth+Opportunities https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 6:20pm 6:20PM– 6:50PM · Stage

Marketing Attribution In Support Of A Full-funnel Strategy [PANEL]

Does more data mean more efficient and effective full-funnel marketing? This session looks at that question and best practices for marketing attribution.

2021-02-03T13:20:00Z 2021-02-03T13:50:00Z America/New_York Marketing+Attribution+In+Support+Of+A+Full-funnel+Strategy+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 6:52pm 6:52PM– 7:12PM · Stage

Draper James: Analyzing the Impact of SMS on the Customer Journey

Learn how Draper James used an SMS segmentation strategy that incorporates behavioral data and allows them to determine the ROI of their text messaging program

2021-02-03T13:52:00Z 2021-02-03T14:12:00Z America/New_York Draper+James%3A+Analyzing+the+Impact+of+SMS+on+the+Customer+Journey https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 7:15pm 7:15PM– 7:50PM · Sessions

Coffee Chat with Day 3 Speakers (Retailers & Brands Only)

2021-02-03T14:15:00Z 2021-02-03T14:50:00Z America/New_York Coffee+Chat+with+Day+3+Speakers+%28Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 8:20pm 8:20PM– 8:55PM · Stage

The Marketing Org: Building a Team for Today's Growth Challenges [PANEL]

Does your org need more data scientists; do you merge acquisition and retention teams; how can you get brand & performance teams in sync? Get the answers here.

2021-02-03T15:20:00Z 2021-02-03T15:55:00Z America/New_York The+Marketing+Org%3A+Building+a+Team+for+Today%27s+Growth+Challenges+%5BPANEL%5D https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 8:57pm 8:57PM– 9:17PM · Stage

Embracing U.S. Hispanic Growth in Your Marketing Strategy: Learn Why and How

Learn how the U.S. Hispanic DTC shopper compares to Non-Hispanics based on research from Univision and Media Predict.

2021-02-03T15:57:00Z 2021-02-03T16:17:00Z America/New_York Embracing+U.S.+Hispanic+Growth+in+Your+Marketing+Strategy%3A+Learn+Why+and+How https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 9:20pm 9:20PM– 9:40PM · Stage

Why Marketing Needs to Own the Customer Journey

We'll talk about conversion in payments, the impact of poor customer service on loyalty and how owning the end-to-end experience aligns accountability.

2021-02-03T16:20:00Z 2021-02-03T16:40:00Z America/New_York Why+Marketing+Needs+to+Own+the+Customer+Journey https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 9:40pm 9:40PM–10:00PM · Stage

Retail Leadership: From Culture to Comps

We explore how Sephora uses strategy and culture to build and manage their industry-leading marketing team.

2021-02-03T16:40:00Z 2021-02-03T17:00:00Z America/New_York Retail+Leadership%3A+From+Culture+to+Comps+ https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

February 3, 2021 10:00pm 10:00PM–11:30PM · Sessions

HAPPY HOUR (Choice of 3 Experiences - Retailers & Brands Only)

2021-02-03T17:00:00Z 2021-02-03T18:30:00Z America/New_York HAPPY+HOUR+%28Choice+of+3+Experiences+-+Retailers+%26+Brands+Only%29 https%3A%2F%2Fhopin.to%2Fevents%2Fcnmarketingsummitseries Hosted virtually on Hopin (link in the description)

Speakers

Miki Berardelli

Principal, miki b

Shawna Hausman

CMO, Health-E Commerce

Gary Burtka

VP, Operations US, RTB House

Emily Heyward

Co-Founder and Chief Brand Officer, Red Antler

Andreas Rieffen

Founder and CEO, Crealytics

Terri Westlake

Customer Director, Dunhelm

Eric Gohs

VP, Marketing Strategy, Ascena

Leslie Burthey

VP of Marketing, GoodRx

Deena Bahri

CMO, StockX

Robert Tas

Chief Growth Officer, 1-800-FLOWERS.COM, Inc.

Dave Morgan

CEO, Simulmedia

Brian Berger

CEO, Mack Weldon

Liz Horowitz

Founder, Sonic Strategy Consulting

Mike Earl

Head of Brand Marketing and Stores, Dolls Kill

Guy Harkless

Senior Vice President and General Manager, Eastbay/Champs

Jake Weatherly

CEO, SheerID

Taryn Rayment

CMO, FTD

Melissa Duren Conner

Managing Director, Jennifer Bett Communications

Matt Scanlan

CEO & Co-Founder, Naadam

Saskia van Gendt

Head of Sustainability, Rothy's

Alex Waldman

Co-Founder & Creative Director, Universal Standard

Claire Chambers

Chief Commercial Officer, Food52

Dion Picco

Vice President, Products, Acquia

Scott Ableman

CMO

Joon Silverstein

SVP, Global Digital, Customer Experience & NA Marketing, Coach

Jeoffrey Jouannet

VP Care & Retention, Japhy

Ethan Bourland

Business Developer, Shipup

Thomas Davis

International Digital Operations Director, Cartier

Charlie Cole

CEO, FTD

Lucie Buisson

Chief Product Officer, Contentsquare

Suruchi Shukla

VP of Omnichannel Growth Marketing, Tailored Brands

Bob Sherwin

VP of Marketing, Wayfair

Elizabeth Ray

VP, Client Strategy, Attentive

Helen Nightingale

VP of Ecommerce, Draper James

Billy May

Chief Customer Officer, J. Crew

Rob Schmults

Executive Board, MidOcean Partners

Jennifer Olsen

CMO, UNTUCKit

Vanja Brzin

VP Product Marketing, Celtra

Roberto Ruiz

Executive Vice President, Research, Insights & Analytics, Univision

Janna Navarro

Sr. Director, Brand Media Strategy & Planning, HomeAdvisor

Indy Guha

CMO & Alliances Leader, Signifyd

Deborah Yeh

CMO, Sephora

Mike Dixon

Co-Founder, Akalo

Courtney Boyd Myers

Co-founder & CEO, Akua

Sara Cullen

CEO and Founder, GEM

Mike Indursky

Founder, Hear Me Raw

Ben Witte

Founder & CEO, Recess

Michelle Larivee

Co-Founder + CEO, WTHN

Dr. Shari Auth

Co-Founder, WTHN

Na'im McKee

VP, Marketing, AboveBoard

Deanna Bershad

VP of Marketing, Pretty Litter

Dana Rosenberg

Director Of Marketing & Biz Ops, Dolls Kill

Sarah Henry

Sr. Director | Head of Content & Influencer Marketing, Walmart

Julie Bornstein

CEO, The Yes

Cathaleen Chen

Sr. Editorial Associate, The Business of Fashion

Ekta Chopra

Chief Digital Officer, E.L.F. BEAUTY

Houman Akhavan

CMO, CarParts.com

Amanda Elam

CMO, Exponea

Stefan Nandzik

SVP, Brand Experience, Signifyd

Amy Probasco

Cocktails, Cocktail Courier

Elizabeth Krause

VP Digital, Speedo/Pentland Brands NA

Veronika Sonsev, CommerceNext

Co-Founder, CommerceNext

Scott Silverman

Co-Founder, CommerceNext

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