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Artificial Intelligence in Marketing

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Schedule

· Stage
Welcome remarks
Tim Flagg
2020-06-25T09:00:00Z 2020-06-25T09:15:00Z America/New_York Welcome+remarks https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)
· Stage
IBM Watson Advertising
During this opening keynote hear from Dave Neway, the Head of Marketing at IBM Watson Advertising, as he looks at how AI is disrupting the marketing function.
Tim Flagg Dave Neway
2020-06-25T09:15:00Z 2020-06-25T09:45:00Z America/New_York IBM+Watson+Advertising https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)
· Sessions
AI Tech Showcase
EntityX uses AI to enable advertisers to target pages based on entities present without relying on third party cookies.
Tom Quick
2020-06-25T09:40:00Z 2020-06-25T10:00:00Z America/New_York AI+Tech+Showcase https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)
· Networking
Virtual speed networking
Click the networking button on the left-hand side of your screen. Dive-in and randomly meet other attendees to see how they are using AI in their role.
2020-06-25T10:00:00Z 2020-06-25T10:15:00Z America/New_York Virtual+speed+networking https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)
· Stage
How Adobe Uses AI Internally to Drive Growth
Find out how AI is changing the way marketers approach four key areas: attribution, personalization, campaign orchestration and content development.
Tim Flagg Don Bennion
2020-06-25T10:15:00Z 2020-06-25T10:50:00Z America/New_York How+Adobe+Uses+AI+Internally+to+Drive+Growth+ https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)
· Sessions
AI Tech Showcase
Hear from Invoca, an industry leading AI-powered call tracking and analytics platform.
Victor Borda
2020-06-25T10:45:00Z 2020-06-25T11:10:00Z America/New_York AI+Tech+Showcase https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)
· Stage
How AI can Make Customer Experience More Human
Industry powerhouse Brian Solis will look at emerging trends and dive into the role AI is playing in disrupting the marketing function.
Tim Flagg Brian Solis
2020-06-25T11:15:00Z 2020-06-25T12:15:00Z America/New_York How+AI+can+Make+Customer+Experience+More+Human https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)

Speakers

Dave Neway

Head of Marketing, IBM Watson Advertising

Don Bennion

Director Business Strategy, Adobe

Brian Solis

Global Innovation Evangelist, Salesforce

Victor Borda

Director of Data Science, Invoca

Tim Flagg

ClickZ Podcast Host and Marketing

Tom Quick

Founder, EntityX

The event is over

Hosted by

Bobsguide

Founded in 1995 Bobsguide.com is an internationally recognized resource for the financial community.

Booths

Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls.

IBM Watson Advertising

IBM Advertising Accelerator with Watson

Adobe

Use Attribution AI Scores & Insights