Artificial Intelligence in Marketing
to
Proudly Supported By
Schedule
–
· Stage
Welcome remarks
–
· Stage
IBM Watson Advertising
During this opening keynote hear from Dave Neway, the Head of Marketing at IBM Watson Advertising, as he looks at how AI is disrupting the marketing function.
–
· Sessions
AI Tech Showcase
EntityX uses AI to enable advertisers to target pages based on entities present without relying on third party cookies.
–
· Networking
Virtual speed networking
Click the networking button on the left-hand side of your screen. Dive-in and randomly meet other attendees to see how they are using AI in their role.
–
· Stage
How Adobe Uses AI Internally to Drive Growth
Find out how AI is changing the way marketers approach four key areas: attribution, personalization, campaign orchestration and content development.
–
· Sessions
AI Tech Showcase
Hear from Invoca, an industry leading AI-powered call tracking and analytics platform.
–
· Stage
How AI can Make Customer Experience More Human
Industry powerhouse Brian Solis will look at emerging trends and dive into the role AI is playing in disrupting the marketing function.

Booths

Invoca
Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls.

IBM Watson Advertising
IBM Advertising Accelerator with Watson

Adobe
Use Attribution AI Scores & Insights