Artificial Intelligence in Marketing

Name: Artificial Intelligence in Marketing
Start: 2020-06-25 09:00:00 -0400
End: 2020-06-25 12:15:00 -0400

Jun 25, 1:00PM to Jun 25, 4:15PM UTC

Description Sponsors Schedule Speakers Booths

Proudly Supported By

Schedule

June 25, 2020 1:00pm 1:00PM– 1:15PM · Stage

Welcome remarks

2020-06-25T09:00:00Z 2020-06-25T09:15:00Z America/New_York Welcome+remarks https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)

June 25, 2020 1:15pm 1:15PM– 1:45PM · Stage

IBM Watson Advertising

During this opening keynote hear from Dave Neway, the Head of Marketing at IBM Watson Advertising, as he looks at how AI is disrupting the marketing function.

2020-06-25T09:15:00Z 2020-06-25T09:45:00Z America/New_York IBM+Watson+Advertising https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)

June 25, 2020 1:40pm 1:40PM– 2:00PM · Sessions

AI Tech Showcase

EntityX uses AI to enable advertisers to target pages based on entities present without relying on third party cookies.

2020-06-25T09:40:00Z 2020-06-25T10:00:00Z America/New_York AI+Tech+Showcase https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)

June 25, 2020 2:00pm 2:00PM– 2:15PM · Networking

Virtual speed networking

Click the networking button on the left-hand side of your screen. Dive-in and randomly meet other attendees to see how they are using AI in their role.

2020-06-25T10:00:00Z 2020-06-25T10:15:00Z America/New_York Virtual+speed+networking https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)

June 25, 2020 2:15pm 2:15PM– 2:50PM · Stage

How Adobe Uses AI Internally to Drive Growth

Find out how AI is changing the way marketers approach four key areas: attribution, personalization, campaign orchestration and content development.

2020-06-25T10:15:00Z 2020-06-25T10:50:00Z America/New_York How+Adobe+Uses+AI+Internally+to+Drive+Growth+ https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)

June 25, 2020 2:45pm 2:45PM– 3:10PM · Sessions

AI Tech Showcase

Hear from Invoca, an industry leading AI-powered call tracking and analytics platform.

2020-06-25T10:45:00Z 2020-06-25T11:10:00Z America/New_York AI+Tech+Showcase https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)

June 25, 2020 3:15pm 3:15PM– 4:15PM · Stage

How AI can Make Customer Experience More Human

Industry powerhouse Brian Solis will look at emerging trends and dive into the role AI is playing in disrupting the marketing function.

2020-06-25T11:15:00Z 2020-06-25T12:15:00Z America/New_York How+AI+can+Make+Customer+Experience+More+Human https%3A%2F%2Fhopin.com%2Fevents%2Fartificial-intelligence-in-marketing Hosted virtually on Hopin (link in the description)

Speakers

Tom Quick

Founder, EntityX

Tim Flagg

ClickZ Podcast Host and Marketing

Victor Borda

Director of Data Science, Invoca

Dave Neway

Head of Marketing, IBM Watson Advertising

Don Bennion

Director Business Strategy, Adobe

Brian Solis

Global Innovation Evangelist, Salesforce

The event is over

Hosted by

ClickZ & Search Engine Watch

Booths

Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls.

IBM Watson Advertising

IBM Advertising Accelerator with Watson

Adobe

Use Attribution AI Scores & Insights