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HighEdWeb 2021 Analytics Summit

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Presenters

Josh Dodson

Vice President of Innovation, VisionPoint Marketing

Curtis Wech

Enrollment Marketing Manager, Wisconsin Lutheran College

Chris Penn

Co-Founder and Chief Data Scientist, TrustInsights.ai

Noel Fisher

Digital Marketing Strategist, OHO Interactive

Brian Piper

Director of Content Strategy and Assessment, University of Rochester

Liz Gross (she/hers)

CEO, Campus Sonar

Carrie Phillips

Director of University Marketing & Communication, Arkansas Tech University

Joshua Charles

Presenter

Jackie Vetrano

Presenter

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Hosted by

Higher Education Web Professionals Association

HighEdWeb educates digital professionals who work at higher education institutions.

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Booths

Squiz

Create and choreograph your digital services

Chris Penn

Modern Marketing Measurement Fundamentals

Brian Piper

Google Analytics and Search Console: Insights into Organic Traffic and SEO

Noel Fisher

Priority Mail: Best Practices for Tracking Email Campaigns via Google Analytics

Josh Dodson

GA4; What's it Good For?

Curtis Wech

Visual Data Dashboards and Reports with Google Data Studio

Liz Gross

Social Media Metrics That Matter

Brian Piper

Golden Nugget: Organic traffic improvement from SEO campaign

Carrie Phillips

Golden Nugget: Using Data for Out of Home Marketing

Josh Dodson

Golden Nugget: Connect your web analytics to your CRM

Jackie Vetrano

Golden Nugget: A/B Testing and Uncovering New Insights

Joshua Charles

Golden Nugget: Integrating UTM data from prospective students with Salesforce reports