Skip to content

HighEdWeb 2021 Analytics Summit

Calendar icon to

Proudly supported by

Schedule

· Stage
Opening Remarks
Brian Piper (HighEdWeb)
2021-04-29T09:00:00Z 2021-04-29T09:06:00Z America/Chicago Opening+Remarks https%3A%2F%2Fhopin.com%2Fevents%2Fanalyticssummit Hosted virtually on Hopin (link in the description)
· Stage
Modern Marketing Measurement Fundamentals
This keynote address will explore changes and evolution in contemporary marketing measurement, including the role of AI and machine learning.
Chris Penn
2021-04-29T09:10:00Z 2021-04-29T10:00:00Z America/Chicago Modern+Marketing+Measurement+Fundamentals https%3A%2F%2Fhopin.com%2Fevents%2Fanalyticssummit Hosted virtually on Hopin (link in the description)
· Stage
Google Analytics and Search Console: Insights into Organic Traffic and SEO
Learn how to maximize Google Analytics and Search Console set ups, how to find high performing organic content and optimize that content for search engines.
Brian Piper (HighEdWeb)
2021-04-29T10:00:00Z 2021-04-29T10:45:00Z America/Chicago Google+Analytics+and+Search+Console%3A+Insights+into+Organic+Traffic+and+SEO https%3A%2F%2Fhopin.com%2Fevents%2Fanalyticssummit Hosted virtually on Hopin (link in the description)
· Stage
Priority Mail: Best Practices for Tracking Email Campaigns via Google Analytics
You spend a lot of time building your email content and flows, so let's make sure you're tracking how they impact on your website engagement and activity.
Noel Fisher
2021-04-29T12:00:00Z 2021-04-29T12:45:00Z America/Chicago Priority+Mail%3A+Best+Practices+for+Tracking+Email+Campaigns+via+Google+Analytics https%3A%2F%2Fhopin.com%2Fevents%2Fanalyticssummit Hosted virtually on Hopin (link in the description)
· Stage
GA4; What's it Good For?
Wondering about Google Analytics 4? This session will dig into some of the key features of GA4 and discuss how you can get the most out of it.
Josh Dodson
2021-04-29T13:00:00Z 2021-04-29T13:45:00Z America/Chicago GA4%3B+What%27s+it+Good+For%3F https%3A%2F%2Fhopin.com%2Fevents%2Fanalyticssummit Hosted virtually on Hopin (link in the description)
· Expo
Golden Nuggets
Ever had an insight that you thought was a game changer? We call those golden nuggets! Watch a quick video presentation and chat with the presenter about it.
2021-04-29T14:00:00Z 2021-04-29T14:45:00Z America/Chicago Golden+Nuggets https%3A%2F%2Fhopin.com%2Fevents%2Fanalyticssummit Hosted virtually on Hopin (link in the description)
· Stage
Visual Data Dashboards and Reports with Google Data Studio
Dive in to Google Data Studio! Learn more about data source and customization options, visualization basics, and check out some sample dashboards and reports.
Curtis Wech
2021-04-29T15:00:00Z 2021-04-29T15:45:00Z America/Chicago Visual+Data+Dashboards+and+Reports+with+Google+Data+Studio https%3A%2F%2Fhopin.com%2Fevents%2Fanalyticssummit Hosted virtually on Hopin (link in the description)
· Stage
Social Media Metrics That Matter
How do you effectively communicate the impact of social media? Learn about metrics to assess success, where to find them, and how to choose the right ones.
Liz Gross (she/hers)
2021-04-29T16:00:00Z 2021-04-29T16:45:00Z America/Chicago Social+Media+Metrics+That+Matter https%3A%2F%2Fhopin.com%2Fevents%2Fanalyticssummit Hosted virtually on Hopin (link in the description)

Presenters

Noel Fisher

Digital Marketing Strategist, OHO Interactive

Chris Penn

Co-Founder and Chief Data Scientist, TrustInsights.ai

Curtis Wech

Enrollment Marketing Manager, Wisconsin Lutheran College

Josh Dodson

Vice President of Innovation, VisionPoint Marketing

Carrie Phillips

Director of University Marketing & Communication, Arkansas Tech University

Brian Piper (HighEdWeb)

Director of Content Strategy and Assessment, University of Rochester

Liz Gross (she/hers)

CEO, Campus Sonar

The event is over

HighEdWeb educates digital professionals who work at higher education institutions.

Share on

Booths

Squiz

Create and choreograph your digital services

Chris Penn

Modern Marketing Measurement Fundamentals

Brian Piper

Google Analytics and Search Console: Insights into Organic Traffic and SEO

Noel Fisher

Priority Mail: Best Practices for Tracking Email Campaigns via Google Analytics

Josh Dodson

GA4; What's it Good For?

Curtis Wech

Visual Data Dashboards and Reports with Google Data Studio

Liz Gross

Social Media Metrics That Matter

Brian Piper

Golden Nugget: Organic traffic improvement from SEO campaign

Carrie Phillips

Golden Nugget: Using Data for Out of Home Marketing

Josh Dodson

Golden Nugget: Connect your web analytics to your CRM

Jackie Vetrano

Golden Nugget: A/B Testing and Uncovering New Insights

Joshua Charles

Golden Nugget: Integrating UTM data from prospective students with Salesforce reports