HighEdWeb 2021 Analytics Summit
Proudly supported by
Presenters

Vice President of Innovation, VisionPoint Marketing
Enrollment Marketing Manager, Wisconsin Lutheran College

Digital Marketing Strategist, OHO Interactive
Booths

Squiz
Create and choreograph your digital services

Chris Penn
Modern Marketing Measurement Fundamentals

Brian Piper
Google Analytics and Search Console: Insights into Organic Traffic and SEO

Noel Fisher
Priority Mail: Best Practices for Tracking Email Campaigns via Google Analytics

Josh Dodson
GA4; What's it Good For?
Curtis Wech
Visual Data Dashboards and Reports with Google Data Studio

Liz Gross
Social Media Metrics That Matter

Brian Piper
Golden Nugget: Organic traffic improvement from SEO campaign

Carrie Phillips
Golden Nugget: Using Data for Out of Home Marketing

Josh Dodson
Golden Nugget: Connect your web analytics to your CRM

Jackie Vetrano
Golden Nugget: A/B Testing and Uncovering New Insights

Joshua Charles
Golden Nugget: Integrating UTM data from prospective students with Salesforce reports