AdMonsters PubForum+
to
680 people
attended
Schedule of Events
–
· Ops Roulette
Reception and Networking Open
Drop in early, mark the sessions that interest you, get yourself settled, and say hi to your peers in the chat!
2020-12-08T10:00:00Z
2020-12-08T11:00:00Z
America/New_York
Reception+and+Networking+Open
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
PubForum+ Kickoff
It's time to start the show! Editorial Director Gavin Dunaway talks about what's in store over the next few days.
2020-12-08T11:00:00Z
2020-12-08T11:10:00Z
America/New_York
PubForum%2B+Kickoff
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Tuesday Keynote: Tomorrow's Publisher Today
While the pandemic was a treacherous obstacle for many publishers, it has not stopped Complex Media’s meteoric rise.
2020-12-08T11:10:00Z
2020-12-08T11:40:00Z
America/New_York
Tuesday+Keynote%3A+Tomorrow%27s+Publisher+Today
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Ad Product Fortune-Telling for Publishers in 2021
The times may be turbulent but there’s one thing publishers can count on to drive business going into 2021: a stand-out creative offering.
2020-12-08T11:40:00Z
2020-12-08T11:55:00Z
America/New_York
Ad+Product+Fortune-Telling+for+Publishers+in+2021
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Ops Roulette
Morning Networking Break
Grab a cup of coffee and hang with your peers playing Ops Roulette!
2020-12-08T11:55:00Z
2020-12-08T12:05:00Z
America/New_York
Morning+Networking+Break
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Digital Media Drilldown
Editorial Director Gavin and Senior Editor Lynne take a look at the topics at the forefront of digital revenue professionals' minds.
2020-12-08T12:05:00Z
2020-12-08T12:20:00Z
America/New_York
Digital+Media+Drilldown
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Why Visitor Relationship Management Is More Important Than Ever
Your audience is more than just "users"—are you treating them the way they deserve?
2020-12-08T12:20:00Z
2020-12-08T12:35:00Z
America/New_York
Why+Visitor+Relationship+Management+Is+More+Important+Than+Ever
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
The Digital Audio Adventure Intensifies
This panel will give a buy side and sell side look at the digital audio market and dive into the latest programmatic developments.
2020-12-08T12:35:00Z
2020-12-08T12:50:00Z
America/New_York
The+Digital+Audio+Adventure+Intensifies
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Question the Tech: Sourcepoint
The AdMonsters content team questions three leading ad tech and service providers about how they're changing the digital media landscape.
2020-12-08T12:50:00Z
2020-12-08T12:55:00Z
America/New_York
Question+the+Tech%3A+Sourcepoint
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
One Message After Another: Storytelling with Sequential Messaging
This rapid-fire session will brief you on the basics and review a case example of sequential messaging in action.
2020-12-08T12:55:00Z
2020-12-08T13:10:00Z
America/New_York
One+Message+After+Another%3A+Storytelling+with+Sequential+Messaging
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Hindsight 2020: How ViacomCBS Used a Year of Extreme Disruption to Double Down on Their Strategy
It's time to build the bridges that will streamline all your workflows.
2020-12-08T13:10:00Z
2020-12-08T13:20:00Z
America/New_York
Hindsight+2020%3A+How+ViacomCBS+Used+a+Year+of+Extreme+Disruption+to+Double+Down+on+Their+Strategy
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
A Most Unclear Programmatic Future
Industry analysts join Editorial Director Gavin Dunaway in pondering what's next for the programmatic world.
2020-12-08T13:20:00Z
2020-12-08T13:35:00Z
America/New_York
A+Most+Unclear+Programmatic+Future
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Morning Wrap Up
What a morning (and early afternoon)! What kind of crazy things can the gang have in store for the afternoon?
2020-12-08T13:35:00Z
2020-12-08T13:40:00Z
America/New_York
Morning+Wrap+Up
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Tech Hall
Tech Crawl in the Tech Hall!
Visit our Tech Hall to learn about the most cutting edge tech in advertising... "Check-In" at 15 booths to become eligible for AWESOME PRIZES!
2020-12-08T13:40:00Z
2020-12-08T14:30:00Z
America/New_York
Tech+Crawl+in+the+Tech+Hall%21
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Ad Product Roundtable
Ad product personnel gather to ponder how best to electrify ad programs while maintaining excellent user experience. (open to publishers, agencies, and brands)
2020-12-08T14:30:00Z
2020-12-08T15:20:00Z
America/New_York
Ad+Product+Roundtable
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Client Services Cares!
Client service leaders gather to discuss their top challenges as well as derive some industry best practices. (open to all attendees)
2020-12-08T14:30:00Z
2020-12-08T15:20:00Z
America/New_York
Client+Services+Cares%21
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Get With the First-Party Data Plan, Man
Publisher first-party data is already earning more prominence with advertisers - get them what they need the most! (open to publishers, agencies, and brands.)
2020-12-08T14:30:00Z
2020-12-08T15:20:00Z
America/New_York
Get+With+the+First-Party+Data+Plan%2C+Man
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Knights of Yield Ride Again
We've assembled a batch of yield professionals to debate how they're optimizing every last revenue channel. (open to publishers, agencies, and brands)
2020-12-08T14:30:00Z
2020-12-08T15:20:00Z
America/New_York
Knights+of+Yield+Ride+Again
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
The Self-Serve Setup
Setting up self-serve is trickier than it may appear! (open to publishers, agencies, and brands)
2020-12-08T14:30:00Z
2020-12-08T15:20:00Z
America/New_York
The+Self-Serve+Setup
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Vendor Relations
When is a tech or service provider a true partner and when is it just another vendor? Join us to ensure mutual success! (open to all attendees)
2020-12-08T14:30:00Z
2020-12-08T15:20:00Z
America/New_York
Vendor+Relations
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Ops Roulette
Afternoon Networking Break
But wait, there's still more show! Prepare yourself!
2020-12-08T15:20:00Z
2020-12-08T15:30:00Z
America/New_York
Afternoon+Networking+Break
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Leveraging First-Party Data in Monetization Strategies
Identity is quickly becoming one of the most popular replacements for the third-party cookie—but are pubs actually seeing a revenue boost?
2020-12-08T15:30:00Z
2020-12-08T16:00:00Z
America/New_York
Leveraging+First-Party+Data+in+Monetization+Strategies
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
AdMonsters Trivia Happy Hour
Show off your knowledge on all things... especially ad tech! There will be prizes!
2020-12-08T16:00:00Z
2020-12-08T17:00:00Z
America/New_York
AdMonsters+Trivia+Happy+Hour
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Ops Roulette
Reception and Networking Open
Drop in early, mark the sessions that interest you, get yourself settled, and say hi to your peers in the chat!
2020-12-09T10:30:00Z
2020-12-09T11:00:00Z
America/New_York
Reception+and+Networking+Open
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Wednesday Kickoff
Just some quick housekeeping, then we'll get on with the show.
2020-12-09T11:00:00Z
2020-12-09T11:05:00Z
America/New_York
Wednesday+Kickoff
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Wednesday Keynote: 21st Century Brand—Primed for the Digital Long Game
Clorox Vice President Jackson Jeyanayagam offers a comprehensive look into how Clorox is reinventing itself for the current age as well as the next several.
2020-12-09T11:05:00Z
2020-12-09T11:40:00Z
America/New_York
Wednesday+Keynote%3A+21st+Century+Brand%E2%80%94Primed+for+the+Digital+Long+Game
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
How Publishers Can Use First-party Engagement Data to Enrich the BidstreamPMP or PG... Or both?
Dig into how world-class publishers can use first-party engagement data to build audiences, segment inventory, and enrich the bidstream.
2020-12-09T11:40:00Z
2020-12-09T11:55:00Z
America/New_York
How+Publishers+Can+Use+First-party+Engagement+Data+to+Enrich+the+BidstreamPMP+or+PG...+Or+both%3F
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Geo to Geo: Building a Trans-Pacific Tech Stack
How do you maximize revenue when your traffic is spread between multiple continents? The South China Morning Post discusses the challenge!
2020-12-09T11:55:00Z
2020-12-09T12:10:00Z
America/New_York
Geo+to+Geo%3A+Building+a+Trans-Pacific+Tech+Stack
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Ops Roulette
Morning Networking Break
Need a caffeine injection? Now is the time! Then stop in to play some Ops Roulette!
2020-12-09T12:10:00Z
2020-12-09T12:20:00Z
America/New_York
Morning+Networking+Break
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
The Power of Context
Join IAS to learn about the current nuances of brand suitability and why control over context is critical for the entire digital ecosystem.
2020-12-09T12:15:00Z
2020-12-09T12:25:00Z
America/New_York
The+Power+of+Context
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Case Study: Ad Stack Overhaul
What would happen if you made the giant leap—and switched out your ad server?
2020-12-09T12:30:00Z
2020-12-09T12:45:00Z
America/New_York
Case+Study%3A+Ad+Stack+Overhaul
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Commerce Is Media's New Revenue Angle
Hear how media companies are turning e-commerce into a royal revenue driver.
2020-12-09T12:45:00Z
2020-12-09T13:00:00Z
America/New_York
Commerce+Is+Media%27s+New+Revenue+Angle
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Navigating the OTT Opportunity
As CTV and OTT continues to grow at a rapid pace, we are aimed to build solutions that make programmatic buying and selling on CTV and OTT easier.
2020-12-09T13:05:00Z
2020-12-09T13:15:00Z
America/New_York
Navigating+the+OTT+Opportunity
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Where Business Intelligence Meets Revenue
How BI and revenue can team up to the benefit of the whole publisher team.
2020-12-09T13:10:00Z
2020-12-09T13:25:00Z
America/New_York
Where+Business+Intelligence+Meets+Revenue
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Morning Wrap Up
A quick summary of the morning and a look at the afternoon.
2020-12-09T13:25:00Z
2020-12-09T13:30:00Z
America/New_York
Morning+Wrap+Up
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Tech Hall
Tech Crawl in Tech Hall
Visit Tech Hall to learn about cutting edge tech! "Check-In" at 15 booths for at least 3 minutes per booth to become eligible for AWESOME PRIZES!
2020-12-09T13:30:00Z
2020-12-09T14:30:00Z
America/New_York
Tech+Crawl+in+Tech+Hall
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Advanced Revenue Analytics
Revenue wunderkinds join this roundtable to discuss their techniques for streamlining reporting & crunching data (open to publishers, agencies, and brands)
2020-12-09T14:30:00Z
2020-12-09T15:20:00Z
America/New_York
Advanced+Revenue+Analytics
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Branded Content and Custom Project Ad Ops
Driving revenue ain't all about header maintenance! What specific challenges do branded content and custom projects present for ad ops? (open to all attendees)
2020-12-09T14:30:00Z
2020-12-09T15:20:00Z
America/New_York
Branded+Content+and+Custom+Project+Ad+Ops
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Consent Beyond Compliance
Publishers are strategizing how consent is intertwined with their larger revenue goals. (open to publishers, agencies, and brands)
2020-12-09T14:30:00Z
2020-12-09T15:20:00Z
America/New_York
Consent+Beyond+Compliance
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Fighting the Fragmentation in Connected TV
How are revenue professionals overcoming struggles with platform fragmentation to develop solid workflows & processes? (open to publishers, agencies & brands)
2020-12-09T14:30:00Z
2020-12-09T15:20:00Z
America/New_York
Fighting+the+Fragmentation+in+Connected+TV
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Hiring, Training, and Managing
Managers discuss challenges and successes in hiring qualified candidates and getting teams trained. (open to all attendees)
2020-12-09T14:30:00Z
2020-12-09T15:20:00Z
America/New_York
Hiring%2C+Training%2C+and+Managing
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Balancing UX and Revenue Optimization
The days of slapping a zillion units on a page are over-learn how to not detract from user experience. (open to all attendees)
2020-12-09T14:30:00Z
2020-12-09T15:20:00Z
America/New_York
Balancing+UX+and+Revenue+Optimization
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Ops Roulette
Afternoon Networking Break
2020-12-09T15:20:00Z
2020-12-09T15:30:00Z
America/New_York
Afternoon+Networking+Break
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Beyond Brand Safety: The Case for Media Quality
Increased communication between the buy and sell sides is enabling publishers to build media quality strategies that grab more revenue.
2020-12-09T15:30:00Z
2020-12-09T16:00:00Z
America/New_York
Beyond+Brand+Safety%3A+The+Case+for+Media+Quality
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Activity - Disrupt Mediocrity! Wellness with Dr James Rouse
Disrupt Mediocrity! Be prepared to learn tools to change your life with Dr. James Rouse!
2020-12-09T16:00:00Z
2020-12-09T17:30:00Z
America/New_York
Activity+-+Disrupt+Mediocrity%21++Wellness+with+Dr+James+Rouse
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Activity - Whats for dinner? Fish Taco & Margarita Cooking Class
Join Chef Ruffo Ibarra in YOUR kitchen today to prepare an exciting dinner and some margaritas you can enjoy after the PubForum+ closes for the day.
2020-12-09T16:00:00Z
2020-12-09T17:30:00Z
America/New_York
Activity+-+Whats+for+dinner%3F++Fish+Taco+%26+Margarita+Cooking+Class
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Activity - Sweat. Dance. Burn. AKT Dance Class
Feeling like you need to get out of your chair and shake your booty? Move your office chair out of the way and join our trainer from AKT Dance Studio
2020-12-09T16:00:00Z
2020-12-09T17:30:00Z
America/New_York
Activity+-+Sweat.+Dance.+Burn.++AKT+Dance+Class
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Ops Roulette
Reception and Networking Open
Drop in early, mark the sessions that interest you, get yourself settled, and say hi to your peers in the chat!
2020-12-10T10:30:00Z
2020-12-10T11:00:00Z
America/New_York
Reception+and+Networking+Open
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Thursday Kickoff
Is it the last day already? We promised we wouldn't cry...
2020-12-10T11:00:00Z
2020-12-10T11:05:00Z
America/New_York
Thursday+Kickoff
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Thursday Keynote: Oh, the Places We'll Monetize‚ Next Frontiers for Revenue and Product
Bloomberg Chief Product Officer Julia Beizer lays out the Bloomberg approach, and discusses where the media powerhouse is headed next.
2020-12-10T11:05:00Z
2020-12-10T11:35:00Z
America/New_York
Thursday+Keynote%3A+Oh%2C+the+Places+We%27ll+Monetize%E2%80%9A+Next+Frontiers+for+Revenue+and+Product
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
What’s Identity’s Role in Your First-Party Data Future?
First-party data is the best. But is it enough to sustain publishers — and satisfy marketers — through more turbulent and unpredictable times?
2020-12-10T11:35:00Z
2020-12-10T11:50:00Z
America/New_York
What%E2%80%99s+Identity%E2%80%99s+Role+in+Your+First-Party+Data+Future%3F
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
State of the Buy Side
What's going on with brand programmatic in-housing? The buy side is a real confusing place at the moment.
2020-12-10T11:50:00Z
2020-12-10T12:15:00Z
America/New_York
State+of+the+Buy+Side
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Supply Path Optimization Circa 2021
As the great auction de-duping continues, you've got to figure out how to make sure demand finds its way to through the most optimal path.
2020-12-10T12:05:00Z
2020-12-10T12:35:00Z
America/New_York
Supply+Path+Optimization+Circa+2021
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Ops Roulette
Morning Networking Break
Caffeine and snacks? We thought you'd never ask. And check out Ops Roulette if you have a spare minute!
2020-12-10T12:15:00Z
2020-12-10T12:25:00Z
America/New_York
Morning+Networking+Break
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Extending Revenue Through Subscriptions and More
From his new perch Seth Rogin comments on how publishers can make subscriptions a powerful revenue stream and examines other extensions worth pursuing.
2020-12-10T12:25:00Z
2020-12-10T12:40:00Z
America/New_York
Extending+Revenue+Through+Subscriptions+and+More
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Think Locally: The CTV Regional Play
How to keep team spirits up while powering through the Q4 grind? When things calm down during the 2021 Q1, what are your leadership priorities?
2020-12-10T12:50:00Z
2020-12-10T13:00:00Z
America/New_York
Think+Locally%3A+The+CTV+Regional+Play
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Real-Time-Bidding for Links Improves Affiliate Efficiency
Publishers deserve to be paid for the purchases they generate. Merchants want to connect with engaged consumers. How do they hook up?
2020-12-10T13:00:00Z
2020-12-10T13:10:00Z
America/New_York
Real-Time-Bidding+for+Links+Improves+Affiliate+Efficiency
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
And Then There Was CPRA
Lucky for you, we’ve got a privacy expert to explain what this new privacy law really means for ad tech.
2020-12-10T13:15:00Z
2020-12-10T13:25:00Z
America/New_York
And+Then+There+Was+CPRA
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Morning Wrap Up
Ok, what did we learn, and what are we going to learn in the afternoon?
2020-12-10T13:25:00Z
2020-12-10T13:30:00Z
America/New_York
Morning+Wrap+Up
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Tech Hall
Tech Crawl in the Tech Hall
Visit Tech Hall to learn about cutting edge tech! "Check-In" at 15 booths for at least 3 minutes per booth to become eligible for AWESOME PRIZES!
2020-12-10T13:30:00Z
2020-12-10T14:30:00Z
America/New_York
Tech+Crawl+in+the+Tech+Hall
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Agency and Pubs Hug It Out on Programmatic
It's time for the buy and sell sides to come to the table and talk turkey‚ we work better together. (open to all attendees)
2020-12-10T14:30:00Z
2020-12-10T15:20:00Z
America/New_York
Agency+and+Pubs+Hug+It+Out+on+Programmatic
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Mobile App Future
What are publishers doing to prepare for the future of mobile app monetization? (open to publishers, agencies, brands)
2020-12-10T14:30:00Z
2020-12-10T15:20:00Z
America/New_York
Mobile+App+Future
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Optimizing the Rev-to-Dev Relationship
Ad-related work tends to be the developer team's least favorite activity. So how does ad ops get what it needs? (open to publishers, agencies, and brands)
2020-12-10T14:30:00Z
2020-12-10T15:20:00Z
America/New_York
Optimizing+the+Rev-to-Dev+Relationship
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Direct Sales Has a Whole New Bag
Publishers used the pandemic sales slowdown to get their direct sales strategies and workflows in order. What now? (open to publishers, agencies, and brands)
2020-12-10T14:30:00Z
2020-12-10T15:20:00Z
America/New_York
Direct+Sales+Has+a+Whole+New+Bag
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Happens In Ad Ops Saves the Internet
Happens in Ad Ops will get to the bottom of the hard questions others fear to ask. (open to all attendees)
2020-12-10T14:30:00Z
2020-12-10T15:20:00Z
America/New_York
Happens+In+Ad+Ops+Saves+the+Internet
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Breakout Sessions
Programmatic Video: Full Steam Ahead
Pods, live streams, on-demand, oh my! (open to publishers, agencies, and brands)
2020-12-10T14:30:00Z
2020-12-10T15:20:00Z
America/New_York
Programmatic+Video%3A+Full+Steam+Ahead
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Ops Roulette
Afternoon Networking Break
Grab some food, play some Ops Roulette and prepare.....It's the final stretch‚ get your game face on!
2020-12-10T15:20:00Z
2020-12-10T15:30:00Z
America/New_York
Afternoon+Networking+Break
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
Heavy Hitters Closing Panel! Bring the (Virtual) house down!
Thought leaders from the publisher revenue world talk about ad tech & digital media trends that excite them & make them wary.
2020-12-10T15:30:00Z
2020-12-10T16:00:00Z
America/New_York
Heavy+Hitters+Closing+Panel%21+Bring+the+%28Virtual%29+house+down%21
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
–
· Main Stage
It's a Happy Hour After All!
Enough business! Let's have some fun‚ even if it's virtual! We'll give away prizes & hear more catchy tunes from "Ad Tech: The Musical."
2020-12-10T16:00:00Z
2020-12-10T17:00:00Z
America/New_York
It%27s+a+Happy+Hour+After+All%21
https%3A%2F%2Fhopin.com%2Fevents%2Fadmonsters-pubforum
Hosted virtually on Hopin (link in the description)
Speakers
Karen Gunther
Director of Events, AdMonsters
Patrick McCann
VP, Data Science, Cafe Media
Conchita Castillo
Assistant to Chef Ruffo Ibarro
Chef Ruffo Ibarra
Chef/Owner, Oryx Restaurante & Nortico
Dr James Rouse
Wellness Expert and Naturopathic Doctor
Marc Mangino
Director of Advertising Operations, Major League Baseball
Sarah Wagner
Director, Programmatic, Tribune Publishing
Richard Welch
Head of Programmatic Advertising, Flipboard
Taylor Coulis
Head of Mobile Partnerships, CBS Interactive
Nathan Hugenberger
CTO & EVP of Science, Known
Addy Atienza
Associate Director, Programmatic and Ad Tech Partnerships, Motorsport Network
Lila Hunt
Head of Advertising Strategy, HowStuffWorks
Jeff Turner
Head of Commercial Product, The Washington Post
Robin Strauss
VP, AD Technology & Yield, Ranker.com
James McWilliams
Global Head of Customer Success, Permutive
Seth Rogin
CCO at Future Media Group
Ian Hocking
VP, Digital at South China Morning Post
Stephanie Pruzinsky
Vice President, Client Success at Everyday Health Group
Lara Phippen
VP of Publisher Client Services, North America at TripleLift
Pierre-Marc Diennet
VP of Product Management at Lotame
Molly Gallagher
Programmatic Ad Manager at Slate Magazine
Lindsay Van Kirk
VP of Product Management at Xandr
Andreas Noack
Senior Manager Programmatic Advertising, Media Impact
Lynda Mann
SVP of Commerce at Digital Trends
Denis McFarlane
Chairman & CEO at Infinitive
Mike McLeod
Director, Digital Advertising Products & Technology at PGA TOUR
cadi jones
Commercial Director, EMEA at Beeswax
Jennifer Castillo
Sr. Director, Ad Operations at Slate Magazine
Jackson Jeyanayagam
VP, GM DTC at The Clorox Company
Bill Murray
Vice President, Programmatic Revenue and Ad Products at Discovery Inc.
Pieter Mees
VP, Video & Publisher Product at DoubleVerify
Derek Nicol
VP of Advertising Technology at ViacomCBS
George Baer
VP, Client Partnerships and Sales at The Foundry @ Meredith Corp
John Byrne
Founder/CEO at RawStory
Rachael McCombs
Sr. Director Ad and Media Operations at Digital Trends
Joseph Lerner
Sr. Director of Sales at XUMO
Nick Potvin
Sr. Manager of Ad Product and Technology at PGA TOUR
Ryan McConaghy
Head of Revenue Operations at The Atlantic
Jon Nolz
Global Director, Ads at Groupon
Jay Glogovsky
Executive Director, Revenue Analytics & Operations at The New York Times
Scott Messer
SVP, Media at Leaf Group
Brian Gilbert
Vice President, Programmatic Operations at Pandora
Stephanie Layser
Vice President, Advertising Technology & Operations at News Corp
Jessie Gruber
VP, Programmatic at Everyday Health Group
Christopher Guenther
SVP, Global Head of Programmatic, News Corp
Rich Antoniello
Founder and CEO, Complex Media
Samuel Youn
Director, Programmatic Revenue Strategy at Chegg Inc.
Shab Baharyeh
Ad Product Manager at Pelmorex
Adam Ochman
SVP Marketing & Strategy, Head of NY Operations, Leaf Group
Janelle Faulk
Global Head of Advertising Operations at Bloomberg LP
Alex Mason
Sr. Director of Yield & Programmatic Ops, Complex Media
Keanna Sheu
Senior Director, Account Management, Leaf Group
peyton marcus
SVP, Operations, Cheddar
Lizzie Petro
Principal Product Manager, Pandora
Danielle Greirson
Director of Data Strategy at Penske Media Corporation
jermaine roseman
Sr. Director, Advanced Advertising Solutions, A&E
Rob Schwertley
Yield Manager, Seattle Times
Booths
Admiral
The Visitor Relationship Management Company
Burt Intelligence
Your trusted source for revenue intelligence
Celtra Creative Enablement
Modular ad product suites for publishers
DanAds
Industry leading self-serve provider
DoubleVerify
Comprehensive inventory analysis and optimization
Integral Ad Science
The global leader in digital ad verification
Infinitive
A transformation and technology consultancy
LiveIntent
Maximize revenue from email and web inventory
Lotame
View Lotame's NEW Cookieless ID Solution
MediaMint
Flexibility, Scalability, and Efficiency to Run Faster
OneTrust PreferenceChoice
Complete Consent Management Solution for Publishers
Permutive
Only data platform built on edge computing
Sourcepoint
Privacy Compliance for Publishers
Sovrn
Power to the Publisher
Triplelift
TripleLift is a technology company rooted at the intersection of creative and media.
Unruly
Leading online video ad platform
Xandr
Xandr is AT&T’s advertising company and a leader in advanced TV.
AAX
Acceptable Ads Exchange
Clipcentric
Creative production, powered by ingenuity
GeoEdge
Your Trusted Ad Security and Quality Partner
Hashtag Labs Inc.
Leading Ad Management System (AMS) for Publishers
Pushly
Engage Audiences with Push Notifications
SEBPO
Ad Operations and Creative Services Support
Undertone
Intelligent high impact. Machine learned. Creatively designed.