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AdMonsters PubForum+

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Schedule of Events

· Ops Roulette
Reception and Networking Open
Drop in early, mark the sessions that interest you, get yourself settled, and say hi to your peers in the chat!
2020-12-08T10:00:00Z 2020-12-08T11:00:00Z America/New_York Reception+and+Networking+Open https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
PubForum+ Kickoff
It's time to start the show! Editorial Director Gavin Dunaway talks about what's in store over the next few days.
Gavin Dunaway Lynne d Johnson
2020-12-08T11:00:00Z 2020-12-08T11:10:00Z America/New_York PubForum%2B+Kickoff https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Tuesday Keynote: Tomorrow's Publisher Today
While the pandemic was a treacherous obstacle for many publishers, it has not stopped Complex Media’s meteoric rise.
Rich Antoniello
2020-12-08T11:10:00Z 2020-12-08T11:40:00Z America/New_York Tuesday+Keynote%3A+Tomorrow%27s+Publisher+Today https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Ad Product Fortune-Telling for Publishers in 2021
The times may be turbulent but there’s one thing publishers can count on to drive business going into 2021: a stand-out creative offering.
Nikki Gertner
2020-12-08T11:40:00Z 2020-12-08T11:55:00Z America/New_York Ad+Product+Fortune-Telling+for+Publishers+in+2021 https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Ops Roulette
Morning Networking Break
Grab a cup of coffee and hang with your peers playing Ops Roulette!
2020-12-08T11:55:00Z 2020-12-08T12:05:00Z America/New_York Morning+Networking+Break https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Digital Media Drilldown
Editorial Director Gavin and Senior Editor Lynne take a look at the topics at the forefront of digital revenue professionals' minds.
Rob Beeler Gavin Dunaway Lynne d Johnson
2020-12-08T12:05:00Z 2020-12-08T12:20:00Z America/New_York Digital+Media+Drilldown https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Why Visitor Relationship Management Is More Important Than Ever
Your audience is more than just "users"—are you treating them the way they deserve?
John Byrne Catherine Beattie Dan Rua
2020-12-08T12:20:00Z 2020-12-08T12:35:00Z America/New_York Why+Visitor+Relationship+Management+Is+More+Important+Than+Ever https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
The Digital Audio Adventure Intensifies
This panel will give a buy side and sell side look at the digital audio market and dive into the latest programmatic developments.
Brian Gilbert Dan Granger
2020-12-08T12:35:00Z 2020-12-08T12:50:00Z America/New_York The+Digital+Audio+Adventure+Intensifies https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Question the Tech: Sourcepoint
The AdMonsters content team questions three leading ad tech and service providers about how they're changing the digital media landscape.
Erik Junge
2020-12-08T12:50:00Z 2020-12-08T12:55:00Z America/New_York Question+the+Tech%3A+Sourcepoint https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
One Message After Another: Storytelling with Sequential Messaging
This rapid-fire session will brief you on the basics and review a case example of sequential messaging in action.
Diana Di Gioia Jose Ferreira
2020-12-08T12:55:00Z 2020-12-08T13:10:00Z America/New_York One+Message+After+Another%3A+Storytelling+with+Sequential+Messaging https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Hindsight 2020: How ViacomCBS Used a Year of Extreme Disruption to Double Down on Their Strategy
It's time to build the bridges that will streamline all your workflows.
Phil Lalonde Denis McFarlane
2020-12-08T13:10:00Z 2020-12-08T13:20:00Z America/New_York Hindsight+2020%3A+How+ViacomCBS+Used+a+Year+of+Extreme+Disruption+to+Double+Down+on+Their+Strategy https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
A Most Unclear Programmatic Future
Industry analysts join Editorial Director Gavin Dunaway in pondering what's next for the programmatic world.
Ratko Vidakovic
2020-12-08T13:20:00Z 2020-12-08T13:35:00Z America/New_York A+Most+Unclear+Programmatic+Future https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Morning Wrap Up
What a morning (and early afternoon)! What kind of crazy things can the gang have in store for the afternoon?
2020-12-08T13:35:00Z 2020-12-08T13:40:00Z America/New_York Morning+Wrap+Up https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Tech Hall
Tech Crawl in the Tech Hall!
Visit our Tech Hall to learn about the most cutting edge tech in advertising... "Check-In" at 15 booths to become eligible for AWESOME PRIZES!
2020-12-08T13:40:00Z 2020-12-08T14:30:00Z America/New_York Tech+Crawl+in+the+Tech+Hall%21 https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Ad Product Roundtable
Ad product personnel gather to ponder how best to electrify ad programs while maintaining excellent user experience. (open to publishers, agencies, and brands)
Christine Short Eileen Moroney Brad Bacon jermaine roseman Erica Osher Lizzie Petro Shab Baharyeh
2020-12-08T14:30:00Z 2020-12-08T15:20:00Z America/New_York Ad+Product+Roundtable https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Client Services Cares!
Client service leaders gather to discuss their top challenges as well as derive some industry best practices. (open to all attendees)
Lauren Gabel Marquette Sosnowski Jennifer Popack Stephanie Pruzinsky Keanna Sheu Eileen Becker
2020-12-08T14:30:00Z 2020-12-08T15:20:00Z America/New_York Client+Services+Cares%21 https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Get With the First-Party Data Plan, Man
Publisher first-party data is already earning more prominence with advertisers - get them what they need the most! (open to publishers, agencies, and brands.)
James McWilliams Danielle Greirson Amanda Martin Christopher Guenther
2020-12-08T14:30:00Z 2020-12-08T15:20:00Z America/New_York Get+With+the+First-Party+Data+Plan%2C+Man https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Knights of Yield Ride Again
We've assembled a batch of yield professionals to debate how they're optimizing every last revenue channel. (open to publishers, agencies, and brands)
Patrick McCann Robin Strauss Katya Moukhina Mark Obermoller Rob Schwertley Carrie Brown Albanese
2020-12-08T14:30:00Z 2020-12-08T15:20:00Z America/New_York Knights+of+Yield+Ride+Again https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
The Self-Serve Setup
Setting up self-serve is trickier than it may appear! (open to publishers, agencies, and brands)
Peo Persson Jeff Turner Jeffrey Mayer Allie Mottola
2020-12-08T14:30:00Z 2020-12-08T15:20:00Z America/New_York The+Self-Serve+Setup https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Vendor Relations
When is a tech or service provider a true partner and when is it just another vendor? Join us to ensure mutual success! (open to all attendees)
Lila Hunt Addy Atienza Jessie Gruber Mike McLeod Rob Beeler
2020-12-08T14:30:00Z 2020-12-08T15:20:00Z America/New_York Vendor+Relations https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Ops Roulette
Afternoon Networking Break
But wait, there's still more show! Prepare yourself!
2020-12-08T15:20:00Z 2020-12-08T15:30:00Z America/New_York Afternoon+Networking+Break https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Leveraging First-Party Data in Monetization Strategies
Identity is quickly becoming one of the most popular replacements for the third-party cookie—but are pubs actually seeing a revenue boost?
Jay Glogovsky Jon Nolz Rachael Savage Kerel Cooper
2020-12-08T15:30:00Z 2020-12-08T16:00:00Z America/New_York Leveraging+First-Party+Data+in+Monetization+Strategies https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
AdMonsters Trivia Happy Hour
Show off your knowledge on all things... especially ad tech! There will be prizes!
2020-12-08T16:00:00Z 2020-12-08T17:00:00Z America/New_York AdMonsters+Trivia+Happy+Hour https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Ops Roulette
Reception and Networking Open
Drop in early, mark the sessions that interest you, get yourself settled, and say hi to your peers in the chat!
2020-12-09T10:30:00Z 2020-12-09T11:00:00Z America/New_York Reception+and+Networking+Open https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Wednesday Kickoff
Just some quick housekeeping, then we'll get on with the show.
2020-12-09T11:00:00Z 2020-12-09T11:05:00Z America/New_York Wednesday+Kickoff https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Wednesday Keynote: 21st Century Brand—Primed for the Digital Long Game
Clorox Vice President Jackson Jeyanayagam offers a comprehensive look into how Clorox is reinventing itself for the current age as well as the next several.
Jackson Jeyanayagam
2020-12-09T11:05:00Z 2020-12-09T11:40:00Z America/New_York Wednesday+Keynote%3A+21st+Century+Brand%E2%80%94Primed+for+the+Digital+Long+Game https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
How Publishers Can Use First-party Engagement Data to Enrich the BidstreamPMP or PG... Or both?
Dig into how world-class publishers can use first-party engagement data to build audiences, segment inventory, and enrich the bidstream.
Brian Bouquet
2020-12-09T11:40:00Z 2020-12-09T11:55:00Z America/New_York How+Publishers+Can+Use+First-party+Engagement+Data+to+Enrich+the+BidstreamPMP+or+PG...+Or+both%3F https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Geo to Geo: Building a Trans-Pacific Tech Stack
How do you maximize revenue when your traffic is spread between multiple continents? The South China Morning Post discusses the challenge!
Ian Hocking
2020-12-09T11:55:00Z 2020-12-09T12:10:00Z America/New_York Geo+to+Geo%3A+Building+a+Trans-Pacific+Tech+Stack https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Ops Roulette
Morning Networking Break
Need a caffeine injection? Now is the time! Then stop in to play some Ops Roulette!
2020-12-09T12:10:00Z 2020-12-09T12:20:00Z America/New_York Morning+Networking+Break https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
The Power of Context
Join IAS to learn about the current nuances of brand suitability and why control over context is critical for the entire digital ecosystem.
Jim Egan
2020-12-09T12:15:00Z 2020-12-09T12:25:00Z America/New_York The+Power+of+Context https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Case Study: Ad Stack Overhaul
What would happen if you made the giant leap—and switched out your ad server?
Carlos Bracho Andreas Noack
2020-12-09T12:30:00Z 2020-12-09T12:45:00Z America/New_York Case+Study%3A+Ad+Stack+Overhaul https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Commerce Is Media's New Revenue Angle
Hear how media companies are turning e-commerce into a royal revenue driver.
Lynda Mann
2020-12-09T12:45:00Z 2020-12-09T13:00:00Z America/New_York Commerce+Is+Media%27s+New+Revenue+Angle https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Navigating the OTT Opportunity
As CTV and OTT continues to grow at a rapid pace, we are aimed to build solutions that make programmatic buying and selling on CTV and OTT easier.
Lindsay Van Kirk
2020-12-09T13:05:00Z 2020-12-09T13:15:00Z America/New_York Navigating+the+OTT+Opportunity https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Where Business Intelligence Meets Revenue
How BI and revenue can team up to the benefit of the whole publisher team.
Michelle Kim
2020-12-09T13:10:00Z 2020-12-09T13:25:00Z America/New_York Where+Business+Intelligence+Meets+Revenue https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Morning Wrap Up
A quick summary of the morning and a look at the afternoon.
2020-12-09T13:25:00Z 2020-12-09T13:30:00Z America/New_York Morning+Wrap+Up https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Tech Hall
Tech Crawl in Tech Hall
Visit Tech Hall to learn about cutting edge tech! "Check-In" at 15 booths for at least 3 minutes per booth to become eligible for AWESOME PRIZES!
2020-12-09T13:30:00Z 2020-12-09T14:30:00Z America/New_York Tech+Crawl+in+Tech+Hall https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Advanced Revenue Analytics
Revenue wunderkinds join this roundtable to discuss their techniques for streamlining reporting & crunching data (open to publishers, agencies, and brands)
Linda Chen Stephanie Layser Nola Solomon
2020-12-09T14:30:00Z 2020-12-09T15:20:00Z America/New_York Advanced+Revenue+Analytics https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Branded Content and Custom Project Ad Ops
Driving revenue ain't all about header maintenance! What specific challenges do branded content and custom projects present for ad ops? (open to all attendees)
2020-12-09T14:30:00Z 2020-12-09T15:20:00Z America/New_York Branded+Content+and+Custom+Project+Ad+Ops https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Consent Beyond Compliance
Publishers are strategizing how consent is intertwined with their larger revenue goals. (open to publishers, agencies, and brands)
Rob Paciorek Glenda Bautista-Baker Nick Potvin Stephanie Hanson
2020-12-09T14:30:00Z 2020-12-09T15:20:00Z America/New_York Consent+Beyond+Compliance https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Fighting the Fragmentation in Connected TV
How are revenue professionals overcoming struggles with platform fragmentation to develop solid workflows & processes? (open to publishers, agencies & brands)
Jared Collett Clifford Seals peyton marcus Bill Murray
2020-12-09T14:30:00Z 2020-12-09T15:20:00Z America/New_York Fighting+the+Fragmentation+in+Connected+TV https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Hiring, Training, and Managing
Managers discuss challenges and successes in hiring qualified candidates and getting teams trained. (open to all attendees)
Anne Thiel Leeanne McElligott Janelle Faulk Melissa Chapman Kristin Carriero Jennifer Castillo
2020-12-09T14:30:00Z 2020-12-09T15:20:00Z America/New_York Hiring%2C+Training%2C+and+Managing https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Balancing UX and Revenue Optimization
The days of slapping a zillion units on a page are over-learn how to not detract from user experience. (open to all attendees)
Jacqueline O'Neill Samuel Youn Catherine Beattie
2020-12-09T14:30:00Z 2020-12-09T15:20:00Z America/New_York Balancing+UX+and+Revenue+Optimization https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Ops Roulette
Afternoon Networking Break
2020-12-09T15:20:00Z 2020-12-09T15:30:00Z America/New_York Afternoon+Networking+Break https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Beyond Brand Safety: The Case for Media Quality
Increased communication between the buy and sell sides is enabling publishers to build media quality strategies that grab more revenue.
Pieter Mees Heather Lemon
2020-12-09T15:30:00Z 2020-12-09T16:00:00Z America/New_York Beyond+Brand+Safety%3A+The+Case+for+Media+Quality https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Activity - Disrupt Mediocrity! Wellness with Dr James Rouse
Disrupt Mediocrity! Be prepared to learn tools to change your life with Dr. James Rouse!
Dr James Rouse
2020-12-09T16:00:00Z 2020-12-09T17:30:00Z America/New_York Activity+-+Disrupt+Mediocrity%21++Wellness+with+Dr+James+Rouse https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Activity - Whats for dinner? Fish Taco & Margarita Cooking Class
Join Chef Ruffo Ibarra in YOUR kitchen today to prepare an exciting dinner and some margaritas you can enjoy after the PubForum+ closes for the day.
Carrie Brown Albanese Chef Ruffo Ibarra Conchita Castillo
2020-12-09T16:00:00Z 2020-12-09T17:30:00Z America/New_York Activity+-+Whats+for+dinner%3F++Fish+Taco+%26+Margarita+Cooking+Class https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Activity - Sweat. Dance. Burn. AKT Dance Class
Feeling like you need to get out of your chair and shake your booty? Move your office chair out of the way and join our trainer from AKT Dance Studio
2020-12-09T16:00:00Z 2020-12-09T17:30:00Z America/New_York Activity+-+Sweat.+Dance.+Burn.++AKT+Dance+Class https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Ops Roulette
Reception and Networking Open
Drop in early, mark the sessions that interest you, get yourself settled, and say hi to your peers in the chat!
2020-12-10T10:30:00Z 2020-12-10T11:00:00Z America/New_York Reception+and+Networking+Open https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Thursday Kickoff
Is it the last day already? We promised we wouldn't cry...
Gavin Dunaway Lynne d Johnson
2020-12-10T11:00:00Z 2020-12-10T11:05:00Z America/New_York Thursday+Kickoff https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Thursday Keynote: Oh, the Places We'll Monetize‚ Next Frontiers for Revenue and Product
Bloomberg Chief Product Officer Julia Beizer lays out the Bloomberg approach, and discusses where the media powerhouse is headed next.
Julia  Beizer
2020-12-10T11:05:00Z 2020-12-10T11:35:00Z America/New_York Thursday+Keynote%3A+Oh%2C+the+Places+We%27ll+Monetize%E2%80%9A+Next+Frontiers+for+Revenue+and+Product https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
What’s Identity’s Role in Your First-Party Data Future?
First-party data is the best. But is it enough to sustain publishers — and satisfy marketers — through more turbulent and unpredictable times?
Pierre-Marc Diennet
2020-12-10T11:35:00Z 2020-12-10T11:50:00Z America/New_York What%E2%80%99s+Identity%E2%80%99s+Role+in+Your+First-Party+Data+Future%3F https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
State of the Buy Side
What's going on with brand programmatic in-housing? The buy side is a real confusing place at the moment.
Sarah Polli Anja English cadi jones
2020-12-10T11:50:00Z 2020-12-10T12:15:00Z America/New_York State+of+the+Buy+Side https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Supply Path Optimization Circa 2021
As the great auction de-duping continues, you've got to figure out how to make sure demand finds its way to through the most optimal path.
Lara Phippen
2020-12-10T12:05:00Z 2020-12-10T12:35:00Z America/New_York Supply+Path+Optimization+Circa+2021 https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Ops Roulette
Morning Networking Break
Caffeine and snacks? We thought you'd never ask. And check out Ops Roulette if you have a spare minute!
2020-12-10T12:15:00Z 2020-12-10T12:25:00Z America/New_York Morning+Networking+Break https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Extending Revenue Through Subscriptions and More
From his new perch Seth Rogin comments on how publishers can make subscriptions a powerful revenue stream and examines other extensions worth pursuing.
Seth Rogin
2020-12-10T12:25:00Z 2020-12-10T12:40:00Z America/New_York Extending+Revenue+Through+Subscriptions+and+More https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Think Locally: The CTV Regional Play
How to keep team spirits up while powering through the Q4 grind? When things calm down during the 2021 Q1, what are your leadership priorities?
David Buonfiglio
2020-12-10T12:50:00Z 2020-12-10T13:00:00Z America/New_York Think+Locally%3A+The+CTV+Regional+Play https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Real-Time-Bidding for Links Improves Affiliate Efficiency
Publishers deserve to be paid for the purchases they generate. Merchants want to connect with engaged consumers. How do they hook up?
Brian Lovett
2020-12-10T13:00:00Z 2020-12-10T13:10:00Z America/New_York Real-Time-Bidding+for+Links+Improves+Affiliate+Efficiency https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
And Then There Was CPRA
Lucky for you, we’ve got a privacy expert to explain what this new privacy law really means for ad tech.
Jessica Lee
2020-12-10T13:15:00Z 2020-12-10T13:25:00Z America/New_York And+Then+There+Was+CPRA https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Morning Wrap Up
Ok, what did we learn, and what are we going to learn in the afternoon?
2020-12-10T13:25:00Z 2020-12-10T13:30:00Z America/New_York Morning+Wrap+Up https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Tech Hall
Tech Crawl in the Tech Hall
Visit Tech Hall to learn about cutting edge tech! "Check-In" at 15 booths for at least 3 minutes per booth to become eligible for AWESOME PRIZES!
2020-12-10T13:30:00Z 2020-12-10T14:30:00Z America/New_York Tech+Crawl+in+the+Tech+Hall https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Agency and Pubs Hug It Out on Programmatic
It's time for the buy and sell sides to come to the table and talk turkey‚ we work better together. (open to all attendees)
Nathan Hugenberger Alex Mason Mahria Braithwaite
2020-12-10T14:30:00Z 2020-12-10T15:20:00Z America/New_York Agency+and+Pubs+Hug+It+Out+on+Programmatic https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Mobile App Future
What are publishers doing to prepare for the future of mobile app monetization? (open to publishers, agencies, brands)
Maria Breza Taylor Coulis Ron Duque Richard Welch Alex Campbell
2020-12-10T14:30:00Z 2020-12-10T15:20:00Z America/New_York Mobile+App+Future https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Optimizing the Rev-to-Dev Relationship
Ad-related work tends to be the developer team's least favorite activity. So how does ad ops get what it needs? (open to publishers, agencies, and brands)
Sarah Wagner Lee Pallotta Marc Mangino Jason Riback Lila Hunt
2020-12-10T14:30:00Z 2020-12-10T15:20:00Z America/New_York Optimizing+the+Rev-to-Dev+Relationship https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Direct Sales Has a Whole New Bag
Publishers used the pandemic sales slowdown to get their direct sales strategies and workflows in order. What now? (open to publishers, agencies, and brands)
Allison Lambroza Cory Rotkel Jonelle Lasala George Baer
2020-12-10T14:30:00Z 2020-12-10T15:20:00Z America/New_York Direct+Sales+Has+a+Whole+New+Bag https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Happens In Ad Ops Saves the Internet
Happens in Ad Ops will get to the bottom of the hard questions others fear to ask. (open to all attendees)
Danny Khatib Ryan McConaghy
2020-12-10T14:30:00Z 2020-12-10T15:20:00Z America/New_York Happens+In+Ad+Ops+Saves+the+Internet https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Breakout Sessions
Programmatic Video: Full Steam Ahead
Pods, live streams, on-demand, oh my! (open to publishers, agencies, and brands)
2020-12-10T14:30:00Z 2020-12-10T15:20:00Z America/New_York Programmatic+Video%3A+Full+Steam+Ahead https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Ops Roulette
Afternoon Networking Break
Grab some food, play some Ops Roulette and prepare.....It's the final stretch‚ get your game face on!
2020-12-10T15:20:00Z 2020-12-10T15:30:00Z America/New_York Afternoon+Networking+Break https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
Heavy Hitters Closing Panel! Bring the (Virtual) house down!
Thought leaders from the publisher revenue world talk about ad tech & digital media trends that excite them & make them wary.
Stephanie Layser Scott Messer Rachael  McCombs
2020-12-10T15:30:00Z 2020-12-10T16:00:00Z America/New_York Heavy+Hitters+Closing+Panel%21+Bring+the+%28Virtual%29+house+down%21 https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)
· Main Stage
It's a Happy Hour After All!
Enough business! Let's have some fun‚ even if it's virtual! We'll give away prizes & hear more catchy tunes from "Ad Tech: The Musical."
Carrie Brown Albanese Gavin Dunaway Lynne d Johnson Rob Beeler Karen Gunther
2020-12-10T16:00:00Z 2020-12-10T17:00:00Z America/New_York It%27s+a+Happy+Hour+After+All%21 https%3A%2F%2Fhopin.to%2Fevents%2Fadmonsters-pubforum Hosted virtually on Hopin (link in the description)

Speakers

Karen Gunther

Director of Events, AdMonsters

Jacqueline O'Neill

Executive Director, Ad Operations, Vox Media

Patrick McCann

VP, Data Science, Cafe Media

Conchita Castillo

Assistant to Chef Ruffo Ibarro

Chef Ruffo Ibarra

Chef/Owner, Oryx Restaurante & Nortico

Dr James Rouse

Wellness Expert and Naturopathic Doctor

Marc Mangino

Director of Advertising Operations, Major League Baseball

Lee Pallotta

Vice President, Ad Operations, Monster

Sarah Wagner

Director, Programmatic, Tribune Publishing

Richard Welch

Head of Programmatic Advertising, Flipboard

Ron Duque

Director, Ad Operations, WeatherBug

Taylor Coulis

Head of Mobile Partnerships, CBS Interactive

Maria Breza

Vice President, Audience Data Operations & Ad Quality Measurement, Pandora

Nathan Hugenberger

CTO & EVP of Science, Known

Leeanne McElligott

Senior Manager Ad Systems & Trafficking, Digital, PGA Tour

Anne Thiel

Director, Ad Operations, Cox Automotive

Jared Collett

Director of Ad Operations, Major League Fishing

Addy Atienza

Associate Director, Programmatic and Ad Tech Partnerships, Motorsport Network

Lila Hunt

Head of Advertising Strategy, HowStuffWorks

Jeff Turner

Head of Commercial Product, The Washington Post

Mark Obermoller

Director - Programmatic and Yield, MediaNews Group

Katya Moukhina

Director of Programmatic Operations, Politico

Robin Strauss

VP, AD Technology & Yield, Ranker.com

James McWilliams

Global Head of Customer Success, Permutive

Carrie Brown Albanese

Marketing Director, AdMonsters

Seth Rogin

CCO at Future Media Group

Ian Hocking

VP, Digital at South China Morning Post

Stephanie Pruzinsky

Vice President, Client Success at Everyday Health Group

Eileen Moroney

VP, Sales Technology Solutions at Disney

Christine Short

Senior Manager, Ad Product Technology at MLB

Catherine Beattie

Director, Digital Ad Operations at Encyclopaedia Britannica

Rob Beeler

Chair of the Advisory Board at AdMonsters

Jason Riback

President at MediaMint

Seho Lee

VP of Sales, Programmatic at Unruly

Ally Appelbaum

Director, Publisher Development at Unruly

Brian Lovett

Director of Product at Sovrn

Lara Phippen

VP of Publisher Client Services, North America at TripleLift

Pierre-Marc Diennet

VP of Product Management at Lotame

Molly Gallagher

Programmatic Ad Manager at Slate Magazine

Heather Lemon

Director, Brand Operations at TechTarget

Stephanie Hanson

Director OneTrust PreferenceChoice

Carl Leskinen

President & CTO at Burt Intelligence

Michelle Kim

Vice President, Business Intelligence & Analytics at Trusted Media Brands

Lindsay Van Kirk

VP of Product Management at Xandr

Andreas Noack

Senior Manager Programmatic Advertising, Media Impact

Carlos Bracho

Head of Ad Technology at Axel Springer

Jim Egan

VP, Publisher Development at Integral Ad Science

Lynda Mann

SVP of Commerce at Digital Trends

Brian Bouquet

Sr. Director of Product Management at SOVRN

Kerel Cooper

SVP, Global Marketing at LiveIntent

Peo Persson

Cofounder at DanAds

Denis McFarlane

Chairman & CEO at Infinitive

Erik Junge

VP, Global Sales and Customer Success at Sourcepoint

Dan Rua

CEO at Admiral

Nikki Gertner

Senior Product Marketing Manager at Celtra

Lynne d Johnson

Senior Editor at AdMonsters

Gavin Dunaway

Editorial Director at AdMonsters

Mike McLeod

Director, Digital Advertising Products & Technology at PGA TOUR

cadi jones

Commercial Director, EMEA at Beeswax

Jennifer Castillo

Sr. Director, Ad Operations at Slate Magazine

Jackson Jeyanayagam

VP, GM DTC at The Clorox Company

Bill Murray

Vice President, Programmatic Revenue and Ad Products at Discovery Inc.

Pieter Mees

VP, Video & Publisher Product at DoubleVerify

David Buonfiglio

VP of Digital at TVB

Derek Nicol

VP of Advertising Technology at ViacomCBS

Ratko Vidakovic

Founder, AdProfs

George Baer

VP, Client Partnerships and Sales at The Foundry @ Meredith Corp

John Byrne

Founder/CEO at RawStory

Jonelle Lasala

Executive Director, Digital Sales Planning & Revenue Operations at Mansueto Ventures

Rachael McCombs

Sr. Director Ad and Media Operations at Digital Trends

Allison Lambroza

Head of Sales, Travel & Growth at TripAdvisor

Joseph Lerner

Sr. Director of Sales at XUMO

Jessica Lee

Partner, Co-Chair, Privacy, Security & Data Innovations, Loeb & Loeb LLP

Nick Potvin

Sr. Manager of Ad Product and Technology at PGA TOUR

Allie Mottola

Senior Director, Data and Optimization at Hearst

Anja English

Global Head of Media & Agency Relations at Elanco

Ryan McConaghy

Head of Revenue Operations at The Atlantic

Glenda Bautista-Baker

Sr. Director, Ad Products at Hearst

Rachael Savage

Head of Monetization Strategy & Ad Operations at Conde Nast

Rob Paciorek

SVP/CIO at Access Intelligence

Jon Nolz

Global Director, Ads at Groupon

Jay Glogovsky

Executive Director, Revenue Analytics & Operations at The New York Times

Nola Solomon

VP, Programmatic at NBCUniversal

Jose Ferreira

Head of Product and Innovation at CMI/Compas

Scott Messer

SVP, Media at Leaf Group

Dan Granger

CEO and Founder of Oxford Road

Brian Gilbert

Vice President, Programmatic Operations at Pandora

Alex Campbell

Manager, Ad Tech & Programmatic at theScore

Julia Beizer

Chief Product Officer and Global Head of Digital at Bloomberg Media

Stephanie Layser

Vice President, Advertising Technology & Operations at News Corp

Kristin Carriero

Sr. Director, Print and Digital Operations, Crain Communications

Mahria Braithwaite

Director of Programmatic Partnerships, Vox Media

Eileen Becker

Director of Client Services & AdOperations at Trusted Media Brands

Jessie Gruber

VP, Programmatic at Everyday Health Group

Linda Chen

Manager, Programmatic Revenue at Chegg Inc.

Christopher Guenther

SVP, Global Head of Programmatic, News Corp

Sarah Polli

Director, MarTech Solutions at Hearts & Science

Phil Lalonde

SVP, Ad Sales Operations at ViacomCBS

Rich Antoniello

Founder and CEO, Complex Media

Danny Khatib

Co-founder/CEO at Granite Media

Samuel Youn

Director, Programmatic Revenue Strategy at Chegg Inc.

Jennifer Popack

VP, Client Solutions at Barstool Sports

Jeffrey Mayer

VP, Programmatic at TSM

Shab Baharyeh

Ad Product Manager at Pelmorex

Richard Russey

SVP, Publisher, Inc. Media

Adam Ochman

SVP Marketing & Strategy, Head of NY Operations, Leaf Group

Amanda Martin

VP, Enterprise Partnerships, The Goodway Group

Melissa Chapman

Connector, Community, Optimizer—Part Two Consulting

Diana Di Gioia

Manager, Digital Ad Operations at CMI/Compas

Janelle Faulk

Global Head of Advertising Operations at Bloomberg LP

Marquette Sosnowski

Client Success Team Manager at The Business Journals

Lauren Gabel

Director of Client Services, The Guardian

Alex Mason

Sr. Director of Yield & Programmatic Ops, Complex Media

Keanna Sheu

Senior Director, Account Management, Leaf Group

peyton marcus

SVP, Operations, Cheddar

Lizzie Petro

Principal Product Manager, Pandora

Clifford Seals

Senior Manager, Advanced Advertising Solutions, A&E Networks

Danielle Greirson

Director of Data Strategy at Penske Media Corporation

Erica Osher

VP, NPR Sponsorship Products & NPM Creative at National Public Media

Cory Rotkel

VP, Digital Sales at Trusted Media Brands

jermaine roseman

Sr. Director, Advanced Advertising Solutions, A&E

Rob Schwertley

Yield Manager, Seattle Times

Brad Bacon

Head of Commercial Product and Technology, Healthgrades

The event is over

Hosted by AdMonsters

Access Intelligence

Booths

Admiral

The Visitor Relationship Management Company

Burt Intelligence

Your trusted source for revenue intelligence

Celtra Creative Enablement

Modular ad product suites for publishers

DanAds

Industry leading self-serve provider

DoubleVerify

Comprehensive inventory analysis and optimization

Integral Ad Science

The global leader in digital ad verification

Infinitive

A transformation and technology consultancy

LiveIntent

Maximize revenue from email and web inventory

Lotame

View Lotame's NEW Cookieless ID Solution

MediaMint

Flexibility, Scalability, and Efficiency to Run Faster

OneTrust PreferenceChoice

Complete Consent Management Solution for Publishers

Permutive

Only data platform built on edge computing

Sourcepoint

Privacy Compliance for Publishers

Sovrn

Power to the Publisher

Triplelift

TripleLift is a technology company rooted at the intersection of creative and media.

Unruly

Leading online video ad platform

Xandr

Xandr is AT&T’s advertising company and a leader in advanced TV.

AAX

Acceptable Ads Exchange

Clipcentric

Creative production, powered by ingenuity

GeoEdge

Your Trusted Ad Security and Quality Partner

Hashtag Labs Inc.

Leading Ad Management System (AMS) for Publishers

Pushly

Engage Audiences with Push Notifications

SEBPO

Ad Operations and Creative Services Support

Undertone

Intelligent high impact. Machine learned. Creatively designed.