2022 World Tourism Day Forum
Get ready for an afternoon of thoughtful and engaging discussion on how we can leverage the power of destination stewardship by centering communities in tourism planning, policy, and implementation.
Sep 27, 1:00PM - 4:00PM EDT
Destination Stewardship: Transforming travel for people and our planet
It isn’t uncommon for tourism policies and plans to be made without community input, but tourism does not exist in a vacuum. Communities feel the consequences of being excluded: from overtourism and climate and biodiversity threats, to cultural heritage loss and widening social inequities. In order to build a more sustainable and responsible future for tourism - for destination communities, businesses, and tourists alike - we need a more holistic approach, one that puts communities at the center of tourism planning and decision-making. Without doing so we risk losing what makes so many destinations unique and worth visiting.
Our goal for this event is to have a research-based discussion with practical examples of how destination stewardship is being implemented around the world. We want you to walk away with a better understanding of destination stewardship as a tourism model and the value of using community-centered destination marketing, and to identify your role in your destination and use that role to advance new, or support existing, destination stewardship plans in your community.
Marquee Sponsor
Bronze Sponsor
Speakers, Moderators, and Panelists
Event Schedule
Stage
Sep 27 01:00PM–01:10PM EDT
https://events.ringcentral.com/cal/EvOoJtAi6NqofFChD6iFSV8JXUTCHosted virtually on RingCentral Events (link in the description)2022-09-27T17:00Z2022-09-27T17:10ZWelcomearcVMTbPfzDtviwEomMj51030Welcome
CREST Executive Director Dr. Gregory Miller will welcome guests.
Stage
Sep 27 01:10PM–01:20PM EDT
https://events.ringcentral.com/cal/Y8R87ty9PYpDS0810ntGMdLhTUTCHosted virtually on RingCentral Events (link in the description)2022-09-27T17:10Z2022-09-27T17:20ZKeynotearcVMTbPfzDtviwEomMj51030Keynote
Destination Stewardship Center Founder and CEO Jonathan Tourtellot will speak on the importance of the destination stewardship model and share insights gained from helping destinations and NGOs combine tourism, stewardship, and sense of place into a sustainable strategy.
Stage
Sep 27 01:20PM–02:10PM EDT
https://events.ringcentral.com/cal/MdqVCrZZDGF819mpELZuLf3kjUTCHosted virtually on RingCentral Events (link in the description)2022-09-27T17:20Z2022-09-27T18:10ZImplementing the Destination Stewardship model: Case Studies from the USarcVMTbPfzDtviwEomMj51030Implementing the Destination Stewardship model: Case Studies from the US
Panelists from across the United States will discuss how they've interpreted the concept of destination stewardship and are successfully implementing it in their destination. This discussion will not only include successes and opportunities but challenges they've faced or are currently facing.
Stage
Sep 27 02:10PM–02:20PM EDT
https://events.ringcentral.com/cal/kfq5jepsJE8VDy2bJdz10cUOmUTCHosted virtually on RingCentral Events (link in the description)2022-09-27T18:10Z2022-09-27T18:20ZKeynotearcVMTbPfzDtviwEomMj51030Keynote
Skift Editor-At-Large Lebawit Lily Girma will discuss the importance of community-centered storytelling in tourism, and the role marketing can - and should - play in the destination stewardship process.
Stage
Sep 27 02:20PM–03:10PM EDT
https://events.ringcentral.com/cal/0pNLc3VVSdTBzgsqBc1A3E9CdUTCHosted virtually on RingCentral Events (link in the description)2022-09-27T18:20Z2022-09-27T19:10ZRethinking Destination Marketing: Leveraging the power of community-centered storytellingarcVMTbPfzDtviwEomMj51030Rethinking Destination Marketing: Leveraging the power of community-centered storytelling
Panelists across the industry discuss the importance of shifting the focus of destination marketing, from centering the tourist experience to focusing on the unique culture and spirit of the destination. They will discuss how marketing can be better leveraged to tell a destination's story.
Stage
Sep 27 03:10PM–03:25PM EDT
https://events.ringcentral.com/cal/L5eO0PClL4Rpm0BD9UlNWjyENUTCHosted virtually on RingCentral Events (link in the description)2022-09-27T19:10Z2022-09-27T19:25ZMartha Honey Legacy in Responsible Travel Award PresentationarcVMTbPfzDtviwEomMj51030Martha Honey Legacy in Responsible Travel Award Presentation
CREST Board of Director President, Andrea Pinabell, will announce the recipient of the 2022 Martha Honey Legacy in Responsible Travel Award. The annual award honors an individual felt to be creating a lasting legacy towards responsible tourism globally, and is nominated and selected by the CREST Board of Directors.
Networking
Sep 27 03:30PM–04:00PM EDT
https://events.ringcentral.com/cal/eqa2xapGbeLhgjiv23OIxXPkMUTCHosted virtually on RingCentral Events (link in the description)2022-09-27T19:30Z2022-09-27T20:00ZNetworkingarcVMTbPfzDtviwEomMj51030Networking
Participants can meet other tourism researchers and practitioners in speed networking to exchange ideas and lay the foundations for new, fruitful partnerships.
Expo
Sep 27 03:30PM–04:00PM EDT
https://events.ringcentral.com/cal/BDj9nXcMP9aGrLnQso8CbjuvuUTCHosted virtually on RingCentral Events (link in the description)2022-09-27T19:30Z2022-09-27T20:00ZExpoarcVMTbPfzDtviwEomMj51030Expo
Learn more about our sponsors and speakers.
