When Life Gives you Lemons
It's the stuff of nightmares - eight days before your flagship 2000+ live event, a global pandemic strikes, and you've got to organize a fully virtual conference in only a week!
The team at Wolves Summit – one of Europe's largest tech conferences – was more than up to the challenge. They managed to transition to an entirely virtual event in only eight days, and Wolves Summit 11 went ahead on schedule and to a larger audience than ever before.
"We had a few manic calls with different event providers, and we settled on Hopin after a 9pm demo call on a Saturday evening with Johnny himself. It was a unanimous decision after we had that demo call" - Michael Chaffe.
The eight-day turnaround was intense. Having picked their event platform, the first big task was selling their sponsors on the new format, which was a resounding success. Over 70% of physical event sponsors chose to take part in the virtual version of Wolves Summit.
After that, the team's focus switched to content as they had to quickly onboard speakers and plan how to replicate their agenda in a fully virtual environment. The multistage functionality of Hopin helped to accommodate their many speakers, and using the platform's networking tools meant they could still achieve the primary goal of Wolves Summit - startup/investor matchmaking.