Using Hopin to fast-track investment for startups
BSEEN Live is an events agency specializing in the production of virtual and hybrid experiences for a variety of organizations, including TheVentury, an innovation agency that supports startups and corporates. This client of BSEEN’s runs an accelerator program for early-stage startups called ELEVATE that offers boot camps, workshops, funding and execution advice, networking, and events.
The conclusion of ELEVATE is an event called Demo Day, which brings together cohorts of startups that have finished the accelerator program and begun looking for funding. It's a place for startups to share their stories and network with potential clients and investors. Before using Hopin, Demo Day had been held in-person and streamed on social media, but BSEEN Live took the event virtual to invite a larger and more global audience of investors, corporate partners, and startups.
The primary challenge for BSEEN Live was recreating the same intimate, welcoming environment Demo Day is known for to foster valuable networking opportunities. The organization considered several platforms before choosing Hopin for its flexibility and ease of use. To ensure everything ran smoothly on the day, the agency used Hopin's duplicate event feature to create a dress rehearsal for speakers and organizers, so they understood exactly how the live event day would run.
With help from BSEEN, TheVentury used Hopin’s networking and Expo features to create the one-on-one networking opportunities that attendees rely on Demo Day for. The wider reach of the event combined with its powerful interactivity improved TheVentury's chances of landing the vital sponsorship and funding deals that are the heart and soul of Demo Day.
"It's quite easy to just broadcast content that people passively consume, but what Hopin offers is the possibility for participants to interact with one another and to do it within dedicated spaces [...] Being able after a presentation to approach the individual space of the startup to ask questions and connect with one another, that was a really important factor." –Juan Guerra, Founder and CEO, BSEEN Live