A flagship conference for customer experience experts
Medallia is a software provider that helps users manage and improve experiences for customers, employees, and citizens. Its Medallia Experience Cloud platform uses artificial intelligence to better understand how customer interactions are playing out on calls, digital channels, and in person.
The Medallia team prides itself on the company’s internal and external events — all of which they consider business critical. Medallia events include internal meetups like the company’s quarterly Engage conference for their 250 remote employees, external webinars focused on lead generation, and their showstopper event for Medallia's product Stella Connect, a day-long, customer-facing conference called Level Up. The overarching goal for all of these events is for attendees to leave feeling connected, excited, and informed.
The Medallia team knew they needed a virtual event platform so they could deliver immersive, engaging online experiences that would generate leads and bring in sales opportunities. They chose Hopin for its intuitive interface, user-friendly qualities, and networking functionality. They were also attracted to the platform’s exhibitor elements and the fact sponsors could build their own booths. With Hopin in the mix, the small-but-mighty Medallia team could quickly and easily build and run all their events on a single platform.
"I spent a lot of time trying to find the right platform that provided the engagement to make it really feel like an actual event, instead of just logging on and staring at a screen for a while. That was the reason we brought Hopin on." –Kerrie Bond-MacInnes, Director of Global Events, Medallia