Make it virtual
Make it Mariko was set to have its best year yet in 2020. Then, the pandemic started – suddenly, all in-person gatherings were paused.
Almost overnight, the all-women of color event agency lost 87% of its income. It took agency CEO and founder Gina Mariko Rosales weeks to come to terms with the situation. After all, she was in the business of creating meaningful, magical experiences, and it had all come to a screeching halt.
She realized the only way out was forward – into the world of virtual events. She asked her team to research every virtual event platform available for their upcoming venture capitalist experience, The Marketplace Conference. After extensive analysis and many demos, Hopin was their top choice.
The platform's versatility and clean look won Gina over. As the creative mind behind the agency, it's her job to help clients put on events that don't compromise on quality. With Hopin, she knew she could achieve all the same buzz and excitement her clients had come to expect at their physical events.
"My biggest job is like, 'Tell me about your in-person event and what was beautiful about it. What did you love about it?' Now, give me the freedom to translate those activities to virtual in a way that's going to feel real." –Gina Mariko Rosales, CEO and Founder, Make it Mariko
Since using Hopin for The Marketplace Conference, Gina and the Make it Mariko team have championed the all-in-one event management platform as their go-to choice for virtual events across a range of clients and verticals. Nonprofit fundraisers, galas, corporate conferences, tech conferences, leadership offsites, community events, and social justice gatherings – Make it Mariko brings all of them to life on Hopin.