Unlocking the Power of Virtual
JDI stands for Just Do It, and when the pandemic hit, they certainly lived up to their name. Quickly pivoting from physical to hybrid + virtual events, they achieved outstanding results for their clients even amid lockdown. During this period, one standout event for JDI was achieving a record-breaking attendance at Securitas Belgium's annual conference.
The key to Securitas Belgium's success was understanding the unique challenges of a hybrid event.
"If you want to stand out, you need to make sure that you have a good combination of interesting content, inspiring speakers, interactivity with your audience, and an intuitive digital tool like Hopin" - Nico Ivens.
To help generate buzz pre-event, they combined teaser content from the pre-recorded sessions of their speakers with the magic link functionality of Hopin to easily register attendees. They also collaborated with sponsors and partners on CRM, content, and social activity in a genuine partnership rather than doing everything themselves.