The party goes virtual with Hopin
Coda is an all-in-one document editing software that gives users an integrated experience, allowing them to take notes, talk to one another, add tables, and connect to third-party software for added functionality. Big-name brands, students, and nonprofits all use Coda to take their document creation game to the next level.
In 2018, Coda launched Block Party, its official annual conference, to mark the release of its beta version. Since then, the gathering has developed into a flagship event for Coda’s community of makers.
In 2021, the document editing business used Hopin to provide a new, virtual Block Party experience to more than a thousand global users. The main goal of the event was to instill confidence and expert-level product knowledge in creators who use Coda. The team also wanted to create a library of content for their marketing and sales campaigns. And they set out to offer attendees a shared experience that reflected the immersive feel of Coda’s document editor.
"We customized the expo hall to not really be an expo hall, and we could call it the Makerspace – which really made it feel more like a Coda environment versus a platform we’re plugging your content into […] The fact that the event could have branded locations was really cool." –Andrew Stinger, Product and Corporate Marketing Lead, Coda
With zero in-house event professionals and just three months to plan and execute Block Party, the Coda team turned to Hopin. They tapped into Hopin’s customization options, easily turning backgrounds, and custom animations into a comprehensive, clear expression of the Coda brand. Hopin’s expo area also helped facilitate organic interactions among attendees, supporting the immersive feel the Coda team hoped to achieve.