Meet 356labs, a boutique agency that launched the world's first virtual presentation skills conference on Hopin

Meet 356labs, a boutique agency that launched the world's first virtual presentation skills conference on Hopin
PLANNING A NEW KIND OF EVENT

The First Presentation Conference of its Kind

356labs is a presentation agency that helps some of the biggest brands in the world write, design, and deliver effective presentations. After identifying a gap in the market for virtual events in their industry, they recently produced the world's first virtual presentation skills conference - Present to Succeed.

Pre-event preparation didn’t come without its challenges. Just a few months before showtime, 356labs parted ways with their marketing agency and were handling their own marketing campaigns. At the same time, they had to vigilantly compare different virtual events platforms to see which would be the best fit for their unique goals.

They decided on Hopin due to its competitive pricing, customer experience, and extensive customizability.

“Once I saw what's possible in regards to customization [with Hopin], we said to ourselves: this is what we want to achieve. That's the level of customization. That's how premium we want our conference to look.” - Boris Hristov

When it came to the day of the event, the conference’s turnout exceeded expectations. Boris and his team more than tripled their sales goal – selling 3,200 tickets to people from 53 countries – and secured sponsorship from some of the biggest names in design, like Canva, Adobe, and Microsoft.

In addition, 35 speakers worldwide gave presentations, teaching conference attendees about storytelling, slide design, and data visualization.

PLANNING A NEW KIND OF EVENT

"We managed to get [as sponsors] companies like Adobe, Microsoft, Canva - the biggest names in the world for a first-time event on presentation skills."

Boris Hristov.
Founder of 356labs.
IT’S SHOWTIME

Customization is King

As you'd expect from an agency world-renowned for its presentation and design skills, 356labs made full use of Hopin's customizability features to deliver some impressive visual results for attendees and sponsors.

The 356labs team created fully bespoke backgrounds and designs for each sponsorship booth and the expo area, without needing any contributions from the sponsors themselves. This gave sponsors as much time as possible to work on what mattered most - their presentations.

“The booths and how the booth area looked at the end was exactly how we imagined.” - Boris Hristov

And when it was time for key speakers like body language expert Mark Bowden and storytelling whiz Kendall Haven to take the main stage, they were able to keep sessions interactive, thanks to Hopin's audience engagement features.

There were also no pre-recorded sessions. Instead, the entire virtual event was fully live to give it a more authentic feel.

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The Hopin Features 356labs Used for Present to Succeed

These were the features used by Boris’s team to make the conference a hit:

  • Customization – 356labs disabled all the parts of the platform they didn’t need for the event, making it as simple as possible for attendees to navigate.
  • Chat – Throughout each speaker’s session, audience members were encouraged to participate in chat, allowing for real-time engagement with the speaker.
  • Polls – Event speakers were able to run personalized polls during their sessions, with audience engagement rates between 70-80%.
  • Networking – 356labs used Hopin’s one-on-one and group video networking features to connect attendees, speakers, and sponsors.
  • Expo – Each sponsor of Present to Succeed had their own customized virtual booth in the expo area, where they could host content and connect with attendees.
  • Analytics – Boris and his team were able to see exactly how many attendees watched each session, visited each booth, and sent out connection requests to sponsors.

53

Countries represented

35

Speakers

3,200

Tickets sold

“One of the top comments in attendee feedback was the fact that everything was super easy to navigate.”

Boris Hristov.
Founder of 356labs.
HOW IT TURNED OUT

Success is in the Name

After completing the world’s first virtual presentation skills conference, the team at 356labs was ecstatic to see the end results.

The NPS for attendees was 9.1, with post-event feedback showing appreciation for the event’s superb content, slick design, and easy navigation.

This high NPS was reflected on social media, as attendees shared their experience across multiple platforms. Along with generating some great buzz, this helped Present to Succeed achieve an incredible attendance rate of 96%.

Post-event follow-ups with sponsors showed a similarly positive reception, as they reported lots of traffic, brand awareness, and connections within their booths. On average, each sponsorship booth saw 600+ visitors.

After the success of this year’s Present to Succeed, 356labs will partner with Hopin again in 2022 for another entirely virtual conference, with plans to go hybrid in 2023.

The conference has also developed a new business line for 356labs as an agency. Several sponsors and attendees reached out post-event to ask if 356labs could help them throw virtual and hybrid events on Hopin to the same high standard as Present to Succeed.

“Once we saw what this event could be, and once we experienced it, we just said to ourselves, ‘Wait a minute. We can even go higher. We can do an even better experience. We can go and reach even more people.’ So, in regards to the results for us and how it shaped us, it's a new business line.” - Boris Hristov

9.1

Average attendee NPS

1,000+

Average attendees per session

600+

Average attendance rate of sponsorship booths 


96%

Overall attendance rate

"The average attendance rate for each sponsorship booth was 600 people. So you can imagine what ROI we're talking about."

Boris Hristov.
Founder of 356labs.

Lots of virtual audience buzz

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