How The Next Web ran 9 events with 20,000+ attendees in 8 weeks on Hopin

About The Next Web

The Next Web (TNW) is a tech media company that focuses on helping people get the most out of technology. They educate their audience of 10+ million monthly users with stories and insights and bring them together through events.


When COVID-19 halted in-person events, TNW was forced to postpone their flagship event TNW2020.

Now, they needed to find a way to continue engaging with their audience without physical events.


After brainstorming how they could continue running events for their audience, TNW decided to create a series of virtual “Couch Conferences.” Each Couch Conference focused on a unique topic related to technology, such as the future of digital product development, branding and digital marketing, and how retailers can use technology.

Using Hopin, they created nine virtual events — five Couch Conferences and four partner events. Their nine events had 276 speakers and 78 sessions.


The speakers included big names like Rich Pierson, Co-Founder and CEO of Headspace, and other experts from companies like Google, Microsoft, WhatsApp, LinkedIn, and Shopify.

They hosted all nine of these events in an eight-week period, and they charged attendees for tickets to their couch conferences.


Over 20,000+ people attended TNW’s nine virtual events. The nine events delivered a total of 37.5 hours of online content.

Adapting to [virtual events] meant full focus and dedication from our team as time was not on our hands. But after completing our five Couch Conferences and executing an additional four partner events within eight weeks, a satisfied and proud feeling is what I’m left with.
Martijn Vrijken
TNW’s Event Manager

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