Today, on stage at the Hopin 2021 Kickoff, over 10,000 people watched as the Hopin team unveiled the first step in Hopin’s 2021 strategy for hybrid events: launching the Hopin mobile app.
Connecting people at events has been a part of my life for almost a decade and a core mission at Topi, the company Eric Sellin and I co-founded, and that was acquired by Hopin in September of last year.
Product innovation has been key to Hopin’s success, and we continue to ship new features and products faster than any company I’ve experienced before. As we all know, this past year forced the entire event industry to go virtual. But face-to-face interactions cannot be entirely replaced, and Hopin is in a unique position to help shape the future of hybrid events.
Virtual is something we’re pretty good at, and we’ll continue to innovate on that front. But hybrid is a different beast. Attendees who physically go to events are not going to walk around with their laptops to watch sessions. Wouldn’t it be great if they had another way to watch stages and sessions?
Likewise, someone watching a stage online from home will probably want to network at the same time with other attendees who are onsite. So how can they do that currently? Well, they can’t.
With the Hopin mobile app, our mission was to provide the same great event experience on the Hopin web app — loved by millions of attendees and thousands of event professionals — and make that available for free on your phone.
You can discover new events, join events and engage via chat, people and polls. You can also see people who are attending virtually or physically.
The Hopin mobile app is also great as an additional device. Let’s say you’re watching a stage on your laptop and you also want to check out what else is going on at the same time. You can simply use Hopin’s mobile app. And if you are attending a hybrid event in person, it’s especially helpful since you will immediately be able to see where the action is.
And last but not least, the mobile app is perfect for one of our most popular features — one-on-one networking. The Hopin mobile app will match you up with other attendees who can then connect with you on video directly from your phone — just like the desktop version. During our demonstration, I was matched from the studio in NYC with my colleague Brianna who was using the app at her home in San Francisco.
We’re looking forward to releasing new mobile app features later this year, all designed to make people, not places, the heart of events.
The Hopin mobile app will be available in the App Store and Google Play by the end of February.